Bradley HamnerFounder, BlueprintOS · Founder - Above the Business & BlueprintOS

Avoiding Random Acts of Marketing with Allan Dib

Name: Avoiding Random Acts of Marketing with Allan Dib
Uploaded: 2024-07-04T20:30:01+00:00
Duration: 40 s
Channel: Bradley Hamner
Description: In this segment, Allan Dib stresses the importance of intentional, strategic marketing planning before diving into specific tactics such as SEO…

4 Jul 2024 · 1 min

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In this segment, Allan Dib stresses the importance of intentional, strategic marketing planning before diving into specific tactics such as SEO, pay‑per‑click, or TikTok. He argues that marketers should first identify and solidify the core essentials of their business—its value proposition, target audience, and overall positioning—much like an architect creates a blueprint before constructing a house. By establishing this foundational “blueprint,” marketers can avoid the chaos of randomly adding channels and instead build a cohesive, effective marketing system.

Chapters

Let's do SEO today, tomorrow let's do some pay-per-click, ah, then the next TikTok or the whatever social media thing. And, and by the way, none of those things are bad, they're all good things to do, but we want to be intentional. We want to figure out really the, the core essentials before we start building out these things. So it's kind of— I liken it to if we're building a house, one of the first things that we want to do is sit down with the architect, put together the blueprint. Where's the lounge room going to go? Which way is the house going to be oriented? Where's the swimming pool going to be? All of that sort sort of stuff before we start building. Like, if we just start randomly building, we're just going to end up with a big mess. And similarly, uh, most people do that