Dr. Alexa Chilcutt argues that email has become white noise and that choosing the right channel matters as much as the message itself. A phone call or quick Zoom meeting often works better when you need people to actually pay attention and remember what you said.
You know, and then choosing like how to communicate. I think people just don't even think about how they're communicating. Are they sending 50 emails when, you know, email becomes white noise? People aren't, you know, it's like, what does this have to do with me? The email's this long and people are deleting it or saying they're going to come back to it, but they don't, when it really should be a phone call or it really should be a, a 10-minute Zoom meeting with everybody on the meeting instead of a 2-page email. So I mean, I think it's a lot about how we communicate in the channel that we choose, but also how we construct our messages to really target connecting with people and making sure they're taking away what they want, what we want them to take away.
