Allan Dib explains lean methodology, the manufacturing principle of doing more with less: fewer resources, less time and equipment. He saw its power at an automotive conference and thinks marketing could work the same way.
I kind of went down that rabbit hole and I saw what a massive impact lean methodology had had in various industries, particularly manufacturing. And this was an automotive manufacturing conference, so there were many people there who were either interested or doing or converting to, to lean methodology in their manufacturing. So that got me really interested, and a lot of what I saw that was applied to manufacturing, I thought Wow, imagine we had this in the marketing space, you know, because Lean is all about doing more with less, less equipment, less time, less effort.
