Most companies obsess over fixing problems and ignore what's actually working. Ask which marketing activities brought in new customers last year, then build a dashboard to track it. Double down on what works instead of abandoning successful campaigns.
In business, a lot of times whenever things aren't going well, we can kind of reverse engineer and look at what isn't working so that we can try to begin to fix things. But it's just as important to know what is working. Well, tell me about your marketing. Tell me about how many new customers you received last year. Tell me about what marketing is actually working. Can we just do more of the things that are working? Oftentimes we get away from the things that are working Or the business owner doesn't have insight into what is and what isn't working. And that's what a marketing dashboard gives to you.
