Episode 302: Becoming an Unlocked Leader with Hortense le Gentil
In this Club Capital Leadership Podcast episode, host Bradley Hamner interviews leadership coach and author Hortense le Gentil about her new book The Unlocked Leader. The conversation begins with Hortense’s personal story – growing up in France, a career in show‑jumping, marketing, advertising, and a decade in steel‑recycling entrepreneurship before becoming a leadership coach in New York. She defines leadership as the ability to inspire, give vision, and develop others, contrasting the traditional “hero” leader with a “human” leader who leads with empathy, vulnerability, and authenticity. Central to the discussion is the concept of “mind traps” – mental obstacles such as self‑doubt, imposter syndrome, and limiting inner voices that lock people out of their potential. Hortense outlines a process for unlocking these traps: become aware of the voices, challenge them, and decide whether sharing personal stories is helpful, relevant, and professional. She explains vulnerability through a three‑question filter (usefulness, relevance, comfort) and illustrates empathy using mirror‑neuron science, emphasizing listening, presence, and observation. The dialogue also covers the balance of head, heart, and soul – integrating hard‑skill systems with soft‑skill humanity and purpose – and how to gauge success by team wellbeing. An inspirational example of Ralph Lauren is used to show how following one’s inner voice creates lasting impact. The episode ends with practical takeaways for leaders, promotion of Hortense’s book and online resources, and sponsor messages.
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So the big question is this: how do small business owners like us grow our leadership, develop our teams, and scale our business in a way that allows us to get our products and services out to the world yet still remain profitable? That is the question, and this podcast will give you the answers. I'm Bradley Hamner, and this is the Club Capital Leadership Podcast. Welcome to The Bottom Line, a new weekly podcast series that we drop every Thursday to complement our weekly Monday podcast interviews with the industry leaders. These podcasts are going to be designed to give you short, impactful, and value-driven information that you can start using right away in your business. I value your time and attention and will do my very best not to waste it.
Just get what you need and go.
So with that, let's get into today's episode.
Welcome to another episode of the Club Capital Leadership Podcast. My name is Bradley Hamner, your host. On today's episode, we have Hortense El Gentil, and it is all about alignment, leadership, and unlocking your full potential as a leader. Specifically, she is the author of The Unlocked Leader: Dare to Free Your Own Voice, Lead with Empathy, and Shine Your Light into the World. I hope that this helps you to become a better leader for your organization. Without further ado, here's my conversation with Hortense El Gentil.
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Portents lo genti. Welcome to the Club Capital Leadership Podcast.
Oh, I'm delighted to be here, Bradley.
Excited to have you.
Thank you for having me.
Oh, yeah, it's a pleasure. So we always start with background and origin story, and we're going to be diving into your newest book here in just a little bit, The Unlocked Leader, that just came out actually within a couple of weeks of the time of this recording. But before we get into any of those things, I love to hear people's journey and the experiences that they've had along the way. And so why don't you share with us a little bit about your background? Sure.
So I was raised, I was born and raised in France. So I know it's a surprise. I don't have any accent, but okay. And so I was born in Paris, but I was raised mostly in Normandy, the north of France, surrounded by horses. And horses was my first love, and I was a show jumper. I, I, I, I like really, I, I, I live my life as from at that moment I was really surrounded by horses and it was my best friend and I was competing and there was show jumping and, you know, any, and I learned a lot. So it was really my first love and more than a decade. So for, yeah, for a long time it was my passion and I was there. Later I would move to my second love, who was US. I wanted, you know, to, I don't know why, I wanted absolutely to study or to have an experience in US. So I rode the horses in Virginia, in fact, during summer, and I came back for my last undergraduate year at Northeastern University in Boston. I took marketing there, so both in Paris and in Boston. I came back to Paris and I've been in advertising media, so I work with a very large corporate before I became an entrepreneur because it was my dream to be an entrepreneur. And the latest, I became an entrepreneur and I learned a lot there because it was ready for a niche and it was a steel recycling industry. So it was very, very, very little niche, but I just love, you know, that part, you know, for 10 years.
Mm-hmm.
Until finally I found my really calling, which was to be a coach, to help people and to be a leadership, a leadership coach. And today this is what I'm doing. I'm an author and leadership coach, and I coach leaders and senior executives on their journey from being a hero leader as I say, from being hero leaders to being human leader. And I live in New York, so I moved 4 years ago in New York, and I am also a mother of 2 wonderful young adults. Unfortunately, I cannot say anymore kids. They are not kids anymore. And yeah, so, and I'm married and very happy here. And This is what I do today.
That's fantastic. Let me ask you a couple of general questions. I had somebody ask me this question, and I think I stumbled over it more than I thought. But why do you think leadership is so important in business?
Because— interesting question— because Leadership. So I think that in business we need leader, but everywhere, in fact, it's not only in business, I think. We need leader. People need leader. Because if you don't have a lead, if you don't, if you are not inspired by somebody or something, this is when and how chaos arrive. You cannot be successful if there is no leader, if there is no pilot, pilot, you know, in the plane. You cannot be successful.
What do you think are some of the— and we'll end up kind of diving into some specifics here in just a second— but what do you think leadership is? And then also the other side of that, what is leadership not?
So for me, leadership is someone who can inspire, give the right vision, be here for others, and develop others. In other words, You move from a doer to a kind of a coach. And it's not all about what you want to achieve and to do. It's more about how you make others achieve with you, of course, with your vision, with what you do. I like to say that it's like a A leader is the captain of a ship. So you have a crew, you are the leader, and the leader is going to, without the crew, cannot do a lot, especially in the middle of a storm that we have today in our world. And for me, this is what leadership is about, and in a very spiritual way that could be, you know, like Gandhi or things like that, or people who inspire you, uh, to, uh, move forward, to be better, to, yeah, to surpass yourself, to things like that.
You know, one of the things that whenever I was preparing for the podcast is You had written that human leaders lead from a place of empathy, vulnerability, and authenticity. And with one of those, my own personal journey has been not that at all. Well, actually, all three of them, all three of them for sure. But one I was going to speak of is vulnerability. It's the early In my own career, I thought I needed to show no vulnerabilities, that I was— and you call it hero, which I think is absolutely right. I wouldn't have had that language, but that's true— is that I needed to be unflappable, that I need to be fearless no matter what, that I needed to be able to show well inside. I would have times of doubt, insecurity. I don't think I can do this. I'm not cut out for this. More than many occasions. And I've talked to enough entrepreneurs and small business owners that go through that very thing. Now, that we're not going to get into the importance of having community of other business owners that you can share some of those things. But here's my ultimately where I'm getting it. Yeah, it would be easy to say like you just need to have vulnerability, but where is the line in business of being able to have a, have like this idea of vulnerability, authenticity, and at the same time not cause concern or doubt in the, in, in, in, in the people that, uh, that you're leading, right? You see what I'm saying? Like where people go, oh no, I don't know actually if this— is this company going to be around, you know, all those kind of things. And so where is that line in business for us?
Yeah. So I hear a lot of things in what you say. Can I begin by what, because I think we have to de-pack here, you know, things. And so when you say, and I have been an entrepreneur with, you know, with my team and with a lot of innovation, so I know what it is. And the first thing is You talk about the fact that as a person, as a human being, of course, sometimes, often, depending, we have doubt. So we say, maybe I cannot do it. I'm not sure I'm going to do it. Things like that. So that I call that the voices. And I will come back to that later. But be aware of your voices and challenge the voices because you can be trapped somewhere. It's very important. I can go back after if you want on that subject because it's very important for me, very important, especially when you are an entrepreneur because you are alone somewhere, right? And so it's really a special spirit of entrepreneurship. You have a special way to think. So there are those voices, and to be sure that you are not, check that you are not locked somewhere. And also, when you talk about vulnerability, yes, this is right, but vulnerability, let me explain what I mean by that. It's empathy, and vulnerability is what? The world changed, and especially when you are an entrepreneur, If you want to connect with people, you need to be human. You need to give something of yourself. So vulnerability, yes, a lot have been said about, you know, why you should be vulnerable, but less about how you can be vulnerable and where are the boundaries. So that's why I wrote the book because it's a how. It's a process. And so the line here, the boundaries here is what I'm going, it's between I share my story, you ask me my story, I share my story. Of course I didn't share everything because you don't need, what are you going to do with all the details? And tomorrow we are going to be here and, you know, never end. No. What we share is something true, something important for us, but something that can help others. And I like, you know, to give 3 questions before you share or you want to share something. Think about, is it helpful for others what I'm going to share? Because when you share something, it's because maybe it's going to resonate with someone else. This is vulnerability. When we take Satya Nadella, when he shared that his son was sick, it was not to say that, oh, poor me. It was to say that he learned from him, from his son, that what was empathy. It didn't happen to him, it happened to his son. And this is how he you know, created a culture around empathy. So that's a good— okay, it's vulnerable, is to say, yes, I have children who, you know, it's, it's, yeah, it's being very, very open and vulnerable, very, very true. And also it's help, because first, he's not the only one who can have, you know, a problem with a child. And second, It's a good example of how to explain that, yes, I struggle with that, but I did something with it. And so this is what vulnerability is about. It's not about, like, an example of a, not client of mine, but it was Bernie Brown, I think, who shares this story of someone who said, okay, Guys, I don't know where we go. I don't know what I'm doing here. No, this is not that because that's not going to help others. So the limit and the boundaries are, is it helpful for others? Am I, is it relevant to share that now? And am I comfortable to share that? Because there is a time. A time when you are mature enough and you can share something, and a time where you're not mature enough. And yeah, and maybe the last question that you can ask yourself is, am I still professional? I am feeling still professional to do that.
Yeah, I think that that helps because is it helpful for others? Is it relevant? Am I comfortable? Because there's been times that maybe I was not in a place that I was comfortable to be able to share, that I wasn't maybe have the, the right emotional stability around a particular situation that, that may be. And so I wasn't in a good place to be able to, to kind of share that. When— so what are— let's kind of turn into the book now a little bit. What are some of the general principles of what it means to be an unlocked leader? And one of the things I really like about unlocked is that I think about unlocking potential, you know, like, and sometimes in leadership in particular, we have these maybe people that we think, man, that is a— that person is the type of leader I want to be in. And in business, a lot of times we keep score by revenue, sales numbers, etc. And there's nothing wrong with that at all. Like, we need scoreboards in business. But I think at times leadership becomes a difficult thing to be able to then measure only by results, right? Like, if we say, well, this, this business did better this year. So therefore, everything is downstream from leadership. I'm like, wow, maybe, I don't know, is that exactly true? I mean, is it, is it, you know, so like what I'm trying to get at is what does it really mean to be an unlocked leader and how do we actually make steps towards that?
So to be an unlocked leader is really when you free yourself from your mind traps that hold you back. And all of us at one point, we feel locked somewhere. This is what I call the mind traps. This is, uh, this is really this mental obstacle that is between you today and you tomorrow. Before you just share that, And we share the fact that sometimes in life we feel, okay, doubt or I should not, I don't know how to do that. You feel uncomfortable, you feel maybe unhappy. You feel like you don't have your whole power. It's because we are locked somewhere and it's happened to everybody at any moment, by the way. And in order to be ready yourself and unlock, so this mental obstacle, you have to be aware of them. And what are they? So we talk about these feelings, so unhappy, unsatisfied, not full. You could be arrogant also, or feeling this imposter syndrome. So that's clues that you may be trapped somewhere and where and why and what that means and what that matters. So what are they? There are stories that your mind is telling you. I cannot, I'm not good enough. I don't know if I can make it. Oh, but people told me no, to me yes. All the voices are not your voice, especially when you are an entrepreneur because you have your own idea, right? If you're an entrepreneur, you want to be free and you want to go your way. But what goes with that is fears, and that's normal because we are human beings.
Yes.
But the thing is, it's so important to find your voice, to be aware of your voice. Which voice I am going to listen to? So So the mind trap is that. And why it matters is because it affects the way you connect with yourself and you connect with others. So if you don't feel comfortable, if you have so many doubts that you don't feel comfortable, you are not going to be very happy and not sleep well. And your team are going to feel it and I'm going to feel it, right? And so this is important. And then, so you have your mind trap. And now, if you feel like, so it happened to everyone, and it happened to me. It happened to me. I remember years ago, it was whatever, I think 15 years ago, something like that. I felt unhappy. I felt like something was missing. I couldn't express myself completely. I couldn't be myself completely. And I was there locked in my life, in my personal life and professional life. And I wanted to be an entrepreneur, but everybody was telling me, at the age of 40, this is madness. You cannot do that. You cannot divorce. You cannot change your life. That's not possible. So You know, everything went south and I felt stuck in bed and sick. So it's when you're locked. So what should you do? So I choose, you know, to free myself, to listen to my voice and to move forward because you cannot move forward if you are locked. And again, it happened to everyone at any moment. It could be a small thing, it could be more important things like I shared. And so this is it. So this is a mind trap. And how to become, you know, so we understood that in order to connect with other, because expectation has changed, the world changed, people, your team, your customer, they want to connect with you. So they want your humanity, they want to see who you are, And you want to have your own, to develop and unleash your own power, right? And so the thing is to track the source of those voices, those mind traps. Track the source and challenge the source. Face your fears first, because we are all afraid and it's okay. It's okay. It's okay to be afraid. So I like to say that you need to have a conversation with your fears and deal with your fears if you need to deal with your fears, but move forward and challenge the voices.
So I think the mind trap, that's a pretty good description of places that I know that I've been in myself, and I know many other people have been in. Let me ask you this. What do you mean? I want to make sure that I don't make an assumption of this, but what does it actually mean to lead with empathy? We talked about vulnerability, but from leading, being a leader and leading with empathy, what does that actually mean?
That means that, okay, so let me just give you So we are all interconnected. We are all connected. It's like trees in the forest. And how are we connected? By our neurons. And which neurons? They are the mirror neurons. So what a very well-known scientist, neuroscientist, called them by Gendy neurons. And why? It's because those neurons are the neurons who are allow you to understand me because you can put yourself in my, or can put myself in your shoes. I can understand you and I can feel you. And why it is important as a leader? It's because if you're not aware of what's going on around you, if you just arrive in a meeting and just show up and say, do that and leave, you are not going to be able to see what is important, what is not said, that maybe this person is struggling, that maybe, you know, you need to do something here, this person needs help. Or, you know, with customer, you cannot create something for your customer if you don't know what they need. And so empathy is this ability to understand, to listen. So how you do and why it is important as a leader is it's more important to listen, to observe, to ask questions than to talk, talk, talk, talk, talk, talk, talk. Because this is how you're going to learn about what's going on around you. If it makes sense.
Yeah, I think I hear empathy. I never really tied empathy to being fully present, awareness, and listening. I never had really thought— I think I thought of only empathy as And I'm not saying it's not this, but only as caring for someone's situation. But I do see now where being an empath, having empathy as a leader is almost honoring to the person because I'm paying attention. I'm fully present. And so many times we're pulled. We are, we can be pulled in a lot of different directions. So it can, it takes intentionality to say, I'm going to be fully present with this person right now and actually listening to what it is they're saying versus like, I hear what you're saying, but I'm actually in the meeting I'm about to go to. I'm hearing what you're saying, but I'm actually in the meeting that I just came out of. And not being fully present. I mean, like, think as parents, we can all, you know, we can all, you know, uh, in a vulnerable state say, yeah, we've been physically present with our kids, but we're on our phone checking an email or scrolling social media or something like that. Every person has had that, had that scenario, right? And we kind of catch ourselves. And I think about it obviously now in the sense from a leader as well. So let me ask you, what is your opinion of— and you may not use this language, but it's been helpful for me to think hard skills and soft skills in leadership. Some people would call it maybe, you know, hard skills, meaning you know, with the head, you know, and then soft skills leading with the heart, you know, something like that. I mean, so there's a different few different ways. Where do you feel like that leadership has a blend of those two aspects of hard skills and soft skills?
I think it's a balance. We need both in order to lead correctly. You need, of course, your I like to speak about, you know, two ways, either, you know, the right brain, the left brain, but also, you know, the, of course, your brain, so your head, you need to lead with your head because of course, of course. But you need to add two things. I will add the heart. So heart is what? Is empathy, is sharing, is the humanity. Humanity. And I would even add your soul, because especially today, and we see that with a lot of our young generation and even more than young generation, people want to know why they should work. And so having a purpose, a higher purpose, having make all the difference. And so as a leader, if you can lead with your head, your heart, and your soul, you're a good leader. But you need everything. It's not only the heart. If you have the heart but you don't have the head, no. But you are not anymore only goals-oriented. So before, you can say, okay, so if I do that, I'm a good leader. Achieve, done, measure, perfect. No, because you have to add the heart and the soul. And how you, and how, by the way, how can you measure it? I think I would say, look at your team, how are they? If they are happy, if they're effective, if you feel like they arrive with energy, they have the space to express themselves, they can, they feel inspired. By what you do or what you want them to do. It's inspired by something maybe higher than them. And because at the end of the day, if we think about it badly, it's all about what we do is we are all human beings and we do things for others, human beings. And when you understand that and when you understand whatever that we are, you know, just building you glasses because it helps you to see better. So if you see better, you feel better, but whatever it is, you know why you do the things. It's not like, you know, I don't know why I'm here, by the way. I'm just here to get money. Money is important. I don't say that, but we need something more. And this is, for me, this is This is what leadership is about, and this is how a leader can be great.
One thing you've mentioned a couple times, and I'm glad you mentioned it right there because I want to come back to it, is inspiration. And so the difference in inspiration and motivation and where maybe they play in, um, in at different times as, as part of leadership.
Let me share a story. I think it's, you know, it's better to illustrate by a story. So everybody knows the story of Ralph Lauren, right?
Mhm.
So for me, Ralph Lauren— Ralph is a very unlocked leader from the beginning and inspired and inspire leader.
Why?
So everybody knows the story of this young, young, young man who was born in the Bronx, went to, um, so designed very fashion tie, very, very wide ties, went to Bloomingdale's to sell the ties and was, was, was said at that moment, okay, we take this, the ties, but you have to narrow the tie and take off, you know, uh, your label, the Polo label. And back at the time, he was young. He was not, you know, he didn't build the empire that he built today. He was young, but he felt like it was not right. And he said no. So he left. And the rest is history. And why? Because he was listening to his voice. And his voice was very clear and he wanted to inspire a dream of a better life. And so he had that since the beginning. So he was able to inspire people because he was inspired himself by that, following his voice. And the rest is his story. And until now, last month, right, he had a show, a fashion show, and he's still there. And everybody loves him and he's everywhere in the newspaper and he continued to inspire us for a dream have a better life. How beautiful it is. So for me, this is exactly the example of an unlocked leader from the beginning and who inspire all his life, inspire people, and he continue to inspire. This is so beautiful, right? This is much better than, okay, I'm making a lot of money, but you know, I don't inspire anybody. So And even if it's not sexy what you're doing, because, you know, everyone cannot be, you know, a fashion, you know, fashion or whatever, you know, a model fashion or whatever. But I remember when I was an entrepreneur and I was in the steel industry, it was not sexy, not at all. But I felt a lot of energy and joy. Because I created something that didn't exist to people who really need it. You know, it was a small niche, it was small people, but people, you know, the market was so small that the big, the large company didn't want to take care of it. So you can find an inspire everywhere, every day in your life. And especially when you are an entrepreneur, don't forget your why. Why, you know, one day, why did you decide to do what you do? And continue to keep, you know, the light. This is a secret.
Well, you have inspired me to desire to want to be an unlocked leader. And I know other people have as well. Hortense, it's been great. People want to pick up your book, obviously share with them where to go for some of the resources. And obviously, if they want to connect with you, where would you point them to?
I think you can find the book in every bookshop online, Amazon, Barnes Noble. And you can connect with me on social, on LinkedIn, Instagram. And I have a website. So the website is hlgconsulting.org. It's a shortcut to my name. It's too complicated because it's autancelegeronti.com. You can try this one. It works too, but you know, it's too long, too complicated.
Well, it's great having you on and I know people are going to love connecting with you. Thank you so much for coming on the, uh, on the podcast.
Thank you. Thank you for having me, Bradley. It was great to talk to you.
Everyone. So I always try to give some of my key takeaways on an episode. And one of the biggest ones is that I tend to personally lean in when it comes to leadership on the head side. Uh, so what's the structure, the systems, the process, the routine, those sorts of things. Um, and can not do the work on the softer skills. Without a doubt there, I can look back on times and cringe in the way that I handled, whether it's a performance issue, whether it was, I mean, anything regarding leadership. It was just really pathetic, honestly. I would be too soft and too easy at times, and then at times I would be way too hard and way too challenging, abrasive, just too difficult to really deal with. And, you know, I regret those times, but, you know, you, you learn and you try to be able to get better. And so one of the things is that I think when it comes around leadership, it's just given me something to think about is what does it actually mean to be an unlocked leader, to lead with vulnerability, to lead with empathy? And I think one of the things that really stood out too with that was, you know, is this going to be helpful to others? Is this relevant to them right now? And am I comfortable in a place of being able to share? I will say though, there's sometimes that I'm not probably going to be fully comfortable, uh, but I can be comfortable enough to be in a place that I can, um, uh, actively be able to share. And I think that one of the things that, that probably stands out for me, maybe resonates with you too, is just not sharing whenever you're overly emotional. When you're overly emotional and sometimes good and bad. You know, if you're struggling with something, you're frustrated with maybe the performance of an individual or performance of your team or performance of the business, that we can get highly emotional reactive in those situations. And so I think that this was really a good reminder of seeing leadership on both sides, the head and the heart, being able to lead from a place of empathy, vulnerability, and just being more human in our leadership. Be able to connect with Hortense on social and be able to pick up her book, The Unlocked Leader. If you've listened and followed this podcast for any amount of time, you know that we have some incredible podcast sponsors. And if you— this resonated with you to become you know, a better leader, one of the things to do is to be able to develop your team and to really invest in their performance and their professional and personal development. And one of the things that I believe is that they don't always have to get the development from you. You just being able to expose them and get them in different programs, um, that they can be a part of is such a fulfilling thing for your team. Well, one of the ways you can do that if you're an insurance agency owner is to work with David at Coach P Consulting. He does an incredible job twice a week being able to kind of show you behind the scenes of the things that's working right now in their business. He's been incredibly successful himself. He shows you and your team exactly the things that they're doing. Go to Coach P consulting.com, coachpconsulting.com. I was just recently talking, uh, actually this morning, as a matter of fact, at the time I'm recording this on Tuesday, I was with our business owners and, um, uh, two of them were kind of sharing different— when we do wins, lessons, and stucks, and they were sharing, you know, the importance of building out a recruiting system in their business and I would call that having a playbook, having a recruiting system playbook. How do you have— what, how do you actively— what's your system for recruiting A players into your organization? And one of the ways to be able to do that, and everybody understands that part of that is you've got to go through and you got to post the jobs and you got to field the initial resumes, you got to look at them and what are you looking for and some of the initial phone calls and all that stuff. And for a lot of people, that's the part that they don't like the most, right? Well, what if you were able to outsource that? I'm a big believer in being able to buy back your time, and absolutely, this is where Autopilot Recruiting shines, and they're able to help you get you vetted, uh, quality candidates and potentially even some A-players into your organization. Go to autopilotrecruiting.com. Autopilot Recruiting.
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I actually just recently saw something where they have a quality control, like they are really working to be able to make sure that your experience with Autopilot Recruiting is exceptional. Go to autopilotrecruiting.com, let them know that you've heard about them on the Club Capital Leadership Podcast. You know, we were talking on this episode about the head and the heart And, you know, one of the things with that is like, for me personally, you know, I lean more on the head side. And so having really amazing like dashboards and scoreboards and tracking metrics and KPIs, like I love all of that stuff, you know, and I know many of you are that way too. And anytime I'm working with any type of software, like I care about the UI, you know, I care about the interface. And I, for many of you, you need it to be able to connect to your corporate approved system and you want it to be something that your team is going to use and it's going to give you beautiful reports so you can actually have a pulse of how well your, how well your organization is doing. Well, that is where TodayApp Pro shines. They have an incredible UI, user interface, UX, have an incredible user interface. They are constantly updating things. You're able to put custom scripting and word tracks right into the system to where they are doing the work. I mean, you know, a lot of times with even Playbooks— and I recognize this, and we talk about Playbooks quite a bit— but sometimes, you know, how do you put the work as close as possible to where they're actually doing the work? Right? And so that gets difficult versus having it in a 3-year binder or even digitally somewhere. Well, TodayApp Pro does an exceptional job of this. Go to todayapppro.com, todayapppro.com, sign up for a demo. Let them know that you've heard about them. Maybe you're using the Excel spreadsheet. Maybe you're using another system. Your team has been frustrated about it. It's been too complicated, et cetera. They've got an incredible onboarding experience that make it seamless for you to be able to transfer from whatever it is you're using— whiteboard, Excel spreadsheet, another system— over to Today App Pro. Look, we could have worked and reached out to any number of different systems out there, but we wanted to work with the best, and that's Today App Pro. Go to todayapppro.com. Today App Pro.
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I just recently got off the phone, and today, uh, earlier this morning, had our program, and then I had my monthly review of financials. And I was looking at the financials, and we were starting to make some projections off that and make decisions for the next few months, and then even starting to peek, just peek, into 2024. Having really solid financials in your business to make decisions off of— this has actually come up quite a bit recently in talking to a number of different business owners, some people who are in insurance and some people who are not in insurance and just entrepreneurs. I'm working with the business owners tomorrow, their behavior therapy company, and taking a look at their financials. We always look at them every single month to be able to then not just look at, okay, what happened, and, you know, okay, that was good, that was bad. I mean, that's a good place to start, but also then being able to set a system around that. But it starts with having great financials, and then you can start leaning into being able to have really great forecast so you can look forward about and kind of reverse engineer back into your sales. But having that and having, you know, getting all that set up, for a lot of people it's kind of overwhelming. Club Capital shines with that. Go to club.capital. Book a new Obligation demo today and see how the power of having clean, solid financials can really unlock your potential as a business owner. All right everyone, till next episode, lead well.
