In this opening segment, the host announces the official launch of the Above the Business podcast. They outline the agenda: explaining the meaning and origin of the new name, offering a behind‑the‑scenes look at the rebranding discussions, describing what the Above the Business brand will look like, and detailing how these changes will affect and better serve long‑time listeners.
It is the official launch of the Above the Business podcast. We're going to talk to you about what does the name mean? How did we come up with that name? We're going to give you some behind the scenes look into some of the conversations, how we arrived at not only the name change, but why we did it and what the future is going to hold. And, you know, what does the Above the Business brand actually look like? And really, at the end of the day, how does this all impact you, our loyal listeners over the years, and how are we going to be able to serve you more?
