Bradley HamnerFounder, BlueprintOS · Founder - Above the Business & BlueprintOS

Episode 557 is Live!

Name: Episode 557 is Live!
Uploaded: 2026-04-15T03:04:59+00:00
Duration: 59 s
Channel: Bradley Hamner
Description: In this brief podcast segment, a listener asks whether a small‑business owner should prioritize developing their team or fixing their marketing first…

15 Apr 2026 · 1 min

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In this brief podcast segment, a listener asks whether a small‑business owner should prioritize developing their team or fixing their marketing first. Speaker A initially argues that a team is essential because marketing without a capable team cannot deliver on leads, but acknowledges that both functions are needed. Speaker B immediately counters, insisting that the two are inseparable: a team needs leads to practice, and leads need a trained team to convert. Both agree that the optimal strategy is to invest in team development and marketing simultaneously, emphasizing their interdependence for sustainable growth.

Chapters

You know, I got an interesting question. I mean, I'm not even joking. I got this on Voxer this morning. Small business owner said, do I grow and develop my team first or do I fix my marketing first? That's basically his question. I was like, well, you can market all day long, but if you don't have the team to deliver on it, it doesn't really matter. I was like, you gotta have a team first. But I mean, they're not, it's not necessarily dominoes. I mean, you're kind of effectively trying to do both. I mean, you've gotta have a team to be able to execute. And then you got to be able to have some marketing to bring leads into the business so that you can actually grow. But if somebody was just asking you that question, how would you answer that?
Both. I would yell both at them immediately. It's really hard to expect a team to succeed if they don't have marketing and then vice versa. How is an untrained team ever going to succeed with leads if they haven't been trained properly? So you got to do both at once. They are locked together. They just have to be.