Bradley HamnerFounder, BlueprintOS · Founder - Above the Business & BlueprintOS

Episode 558 is live!

Name: Episode 558 is live!
Uploaded: 2026-04-19T02:59:17+00:00
Duration: 1 min
Channel: Bradley Hamner
Description: In this monologue, the speaker advises business owners to gain insight into their marketing effectiveness by first asking about the number of new…

19 Apr 2026 · 1 min

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In this monologue, the speaker advises business owners to gain insight into their marketing effectiveness by first asking about the number of new customers and which channels are delivering results. He recommends building a simple marketing dashboard that highlights the performance of each channel, allowing owners to double‑down on what works. The speaker cautions against making decisions based on a single month’s data, urging a month‑over‑month trend analysis to spot real patterns. Additionally, he stresses that any new marketing tactic should be given at least a 90‑day window before expecting measurable uplift, ensuring strategies have sufficient time to generate results.

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One of the almost secret weapons that's not a secret weapon is anytime I'm talking to a new business owner that maybe I'm personally coaching, this is one of the things that I'm actually going to try to figure out is, well, tell me about your marketing. Tell me about how many new customers you received last year. Tell me about what marketing is actually working. Well, can we just do more of the things that are working? And oftentimes it has been— well, it was surprising at first, not as much anymore— that oftentimes we get away from the things that are working or the business owner doesn't have insight into what is and what isn't working. And that's what a marketing dashboard gives to you. It helps give insight. And the last bit of advice I would give around creating a marketing— a simple marketing dashboard is this: you don't want to make decisions based on one month of data. As a matter of fact, you want to track it over time, month over month. You want to begin to see the trends. I would encourage you to give all of your marketing strategies at least 90 days to have some uptick, to at least have enough fuel in it.