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In this segment Kolby Goodman explains that founders should hire based on what candidates love and excel at, rather than simply offloading tasks the founder dislikes. He emphasizes identifying people whose expertise and enthusiasm match the specific puzzles and opportunities a business faces—using the example of finding an accounting enthusiast who enjoys Excel, VLOOKUP, and pivot tables. The core message is to frame roles around a candidate’s zone of expertise and passion, ensuring they are motivated by the problems they solve, instead of treating them as a dump‑bucket for unwanted founder tasks.

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