Bradley HamnerFounder, BlueprintOS · Founder - Above the Business & BlueprintOS

How to balance business growth

Name: How to balance business growth
Uploaded: 2024-05-07T16:00:26+00:00
Duration: 37 s
Channel: Bradley Hamner
Description: In this segment of the video, Bradley Hamner explains that growth metrics can be used not only to assess past performance but also to set forward‑looking…

7 May 2024 · 1 min

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In this segment of the video, Bradley Hamner explains that growth metrics can be used not only to assess past performance but also to set forward‑looking targets. He illustrates how a business might aim for a 25% year‑over‑year increase, emphasizing that such ambitious growth goals will inevitably place pressure on profitability. The speaker frames the discussion as a strategic balancing act: choosing growth ambitions while anticipating their impact on margins and cash flow.

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And where this helps is it's not just a backwards-looking number. It can be a forward-looking number. You can actually begin to set targets. You begin to set numbers here of what I want that to be. So if you say, man, I'm going to step on the gas pedal. I really want us to grow more than 15%. I really want us to see 25% growth. Year over year. Okay, cool. That sounds great. What is that likely going to put pressure on? It's likely going to put pressure on your profitability.