Allan Dib argues that mass outreach wastes resources and damages goodwill. He proposes applying Lean methodology to marketing instead, making campaigns more efficient while requiring less overall effort.
called 100 people, or you bothered 100 people, interrupted 100 people, and maybe you hope that one or, or, you know, a fraction of one would respond, and then you'd, you'd burn goodwill with the other 99. And I think that's something that doesn't really work as well as it once did. It's very wasteful, it's very time intensive, it's very, uh, it takes a lot of resources. And so I think there's a better way. And so when I looked into Lean methodology, I thought Wow, a lot of this can really be applied to marketing and make marketing a lot more efficient, a lot more effective, and you end up doing a lot less marketing.
