In this brief marketing talk, the speaker introduces the "3 S's" framework—Simple, System, Scale—as a guiding principle for small‑business owners creating a marketing plan. He emphasizes that the plan should stay uncomplicated and outlines the two essential steps: first, decide on the total marketing budget, and second, determine how that budget will be allocated across marketing activities.
When you're putting together a marketing plan, I think that, uh, you really kind of want to follow this idea of the 3 S's. We want to keep things simple, we want to make things a system, and then we can go and scale it. And the reason I bring this up right now is because we want to make sure as a small business owner that we keep this very simple. And so with a marketing plan, there are 2 very simple things. Number 1, What is your budget? And then number 2 is where are you going to allocate that budget?
