Allan Dib explains lean marketing: getting bigger results with less work by focusing on high-leverage actions. He outlines three major leverage points from his book that form the foundation for an efficient marketing plan.
Lean marketing is all about implementing that plan. So how do we implement that plan with maximum leverage? So, and the whole promise behind lean marketing is that you're going to be able to do less marketing but get bigger results. And so that implies leverage. So I talk about 3 major leverage points in the book, and we can, we can kind of go into them in a moment. But really, that's, that's really the core of lean marketing, is how do we take that plan, implement it with high leverage, and get really, really good results by actually doing less stuff.
