Bradley HamnerFounder, BlueprintOS · Founder - Above the Business & BlueprintOS

Marketing Budget

Name: Marketing Budget
Uploaded: 2026-04-16T14:53:53+00:00
Duration: 19 s
Channel: Bradley Hamner
Description: Marketing budgets should be based on next year's expected revenue, not last year's actual revenue. If you spend 10% of revenue on marketing, calculate it…

16 Apr 2026 · 0 min

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Marketing budgets should be based on next year's expected revenue, not last year's actual revenue. If you spend 10% of revenue on marketing, calculate it against your forecast, not what you already earned. This keeps your investment aligned with where you're headed.