Bradley HamnerFounder, BlueprintOS · Founder - Above the Business & BlueprintOS

Mastering the Art of 'Land and Expand' in Business Ownership

Name: Mastering the Art of 'Land and Expand' in Business Ownership
Uploaded: 2024-07-04T12:15:02+00:00
Duration: 41 s
Channel: Bradley Hamner
Description: In this segment of his YouTube video, Bradley Hamner explains the "land and expand" growth strategy that is widely used in the tech industry. He breaks…

4 Jul 2024 · 1 min

Watch on YouTube

0:41

In this segment of his YouTube video, Bradley Hamner explains the "land and expand" growth strategy that is widely used in the tech industry. He breaks down the two core actions—landing new customers and then expanding deeper into those customers' budgets—and points out that this approach is essentially the same as what many call "ascension," just with a more straightforward phrasing. Hamner emphasizes the simplicity and effectiveness of framing growth in this way, setting the stage for later discussion of tactics for acquisition and revenue expansion.

Chapters

I love that framing, uh, to be able to like to grow a business. But actually, some language of landing and expanding apparently is really popular in the, um, in the tech world. How are we going to land customers? Are we going to land new customers? And how are we going to expand them? In other words, be able to get deeper into their, their pocketbook. And so that was a really simple one, but the land and expand is a good way to think about Ascension, right? And maybe the language land and expand is a little more simplistic. Ascension feels like a fancier word, but it basically is meaning the same thing. Land acquisition, expand is ascension.