Bradley HamnerFounder, BlueprintOS · Founder - Above the Business & BlueprintOS

The Truth About Reinvesting in Your Business

Name: The Truth About Reinvesting in Your Business
Uploaded: 2024-05-16T14:00:27+00:00
Duration: 41 s
Channel: Bradley Hamner
Description: In this candid monologue, the speaker reflects on early-stage business finances, admitting that the repeated claim of "reinvesting" was a self‑deception…

16 May 2024 · 1 min

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In this candid monologue, the speaker reflects on early-stage business finances, admitting that the repeated claim of "reinvesting" was a self‑deception. He acknowledges that the business was not profitable, there were no real earnings to reinvest, and he avoided taking any distributions. To maintain the illusion of reinvestment, he took personal loans from himself, essentially borrowing against the business to appear as though capital was being plowed back. The speaker calls this behavior "BS" and highlights the disconnect between claimed reinvestment and actual cash flow.

Chapters

I know in my early years I kept saying I'm reinvesting, I'm reinvesting, I'm reinvesting. I'm gonna call BS on myself there. No, I wasn't reinvesting. I wasn't profitable. I'm just calling myself on the carpet there. I can call it reinvesting all I want. There was no more money in, in there. There's no profit to be able to reinvest. I was lying to myself. Was lying to myself. There was no profit. There wasn't anything to reinvest. Distributions? I wouldn't take a distribution. I was taking loans from myself to be able to basically look like I was reinvesting. That was, that was BS.