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In this brief presentation, Troy Korsgaden argues that agencies should immediately deploy AI to handle routine, low‑value tasks. By automating these “busy‑work” activities, agencies can lower costs, simplify client interactions, and free up staff to concentrate on higher‑value "people work"—providing advice, delivering service, and designing product solutions. He stresses that the key to success is execution: the ability to implement AI tools quickly and effectively so the agency can earn the credibility to expand its advisory and product offerings.

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