What is the opportunity cost of hiring?
In this video, the presenter explains a tool designed to help business owners quantify the hidden investment they make by spending time on non‑revenue‑generating tasks such as customer service, blog writing, social media, and bookkeeping. The tool asks users to estimate the number of hours they devote to these activities, calculates the opportunity cost of that time, and then demonstrates how converting a portion of those hours into revenue‑generating work could cover the expense of hiring a virtual assistant (VA). While the approach requires a leap of faith that the reclaimed time will indeed produce additional revenue, the core argument is that reallocating time from low‑value tasks to high‑value tasks can financially justify hiring support staff.
