#138: Jeremy Park: Powering The Good Through Companies With Social Impact
2 Dec 2019 · 62 min
In this episode of the Conscious Pivot Podcast, host Adam Markel interviews Jeremy Park, CEO of City Current, to explore how purpose‑driven business can create lasting social impact. The conversation begins with personal reflections on gratitude, mindfulness, and family, establishing Park’s belief that relationships and purpose are the true drivers of his work. Park recounts his upbringing in a Texas household with a 24/7 open‑door policy, early exposure to community service through Boy Scouts, and the influence of his parents and brother, which shaped his lifelong commitment to helping others. The core of the interview centers on the concept of "powering the good" – integrating purpose into every facet of a company’s operations. Park outlines several trends: consumers now choose brands based on social impact, millennials prioritize purpose in purchasing decisions, and employees seek workplaces that enable community service. He introduces "turnkey volunteerism" – making it easy for employees and businesses to contribute time and assets rather than just money – and explains how companies can "bake" purpose into their business models through percentage‑of‑sales donations, asset sharing, modified work schedules, and volunteer‑focused initiatives. City Current serves as a catalyst, connecting over 120 Memphis and Nashville businesses (including FedEx, AutoZone, Verizon, Kroger, and WD‑40) to collaborate on community projects such as telethons, disaster relief, mentorship programs, and large‑scale volunteer events. Park shares concrete examples: a rapid‑response telethon that raised $25,000 for the Red Cross, 15,000 volunteers cleaning litter, mortgage‑free homes for veterans, and partnerships with organizations like Samaritan’s Feet. He emphasizes that authenticity and trust are essential; superficial CSR is quickly exposed in the age of social media. The dialogue also covers practical advice for leaders and solopreneurs: write a personal purpose statement, audit available resources (time, equipment, space), allocate dedicated "impact time" on calendars, and embed giving into everyday rituals (e.g., hosting charitable watch parties, mentoring, daily check‑lists). Park describes his own rituals – daily 30‑minute focus sessions, weekly mentorship blocks, and a nightly habit of completing three purposeful actions before sleep. Finally, the episode celebrates Memphis’s unique blend of global corporate presence and small‑town community spirit, highlighting local initiatives like Memphis Rocks, One Family Memphis, and the city’s high per‑capita charitable giving. The conversation weaves together personal narrative, strategic frameworks, and actionable steps, offering listeners a roadmap to embed purpose, resilience, and community impact into both personal and professional lives.
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Welcome to The Conscious Pivot Podcast with international speaker, business mentor, bestselling author of Pivot, and your host, Adam Markel. The Conscious Pivot shares the stories and wisdom of people who have successfully reinvented some area of their business and personal life. You'll gain powerful insights into how you can fully embrace new opportunities, increase your performance, and master the art and science of innovation and resilience. So please join Adam as he guides you on your conscious pivot.
Hey everybody, welcome back to another episode of the Conscious Pivot Podcast. I'm your host, Adam Markel, and I am sitting here in just the seat of gratitude. You know, it's kind of funny to even just say that, the seat of gratitude, because sometimes in meditation, which is something that I've been really crummy at for a long time, is this Meditating. Pretty good with just getting still for a few minutes or even getting into prayer, which I absolutely adore. It's one of my favorite things to do. But more recently, I've been able to meditate and started out with a book called Mindfulness. I've got to get the author's name of that. I can't remember. And it probably would be important to at least edify them in that way. About halfway through this book Mindfulness, who's written by some cool guy, actually 2 people really, and I am more and more able to sit in a Of stillness and not thoughtlessness. It's so interesting about meditation. The thoughts just keep coming. Like the hits keep coming, the thoughts keep coming. And I guess found works for me and is the essence of the meditation, to call it that, is the ability to simply bring myself back to the present moment, even as I'm recognizing that my thoughts are like caged animals, just rattling the cage. Ah, look. get my attention and keep my attention. And even though they grab my attention for a second or two, I've been finding it pretty easy to recognize them, see them for what they are. Like, oh, you're planning, or you're worrying, or you're thinking about yesterday or yesteryear or something. And by just recognizing what is that thought, it's almost like seeing a cloud or seeing the weather and not trying to make the weather change or go away, but rather to just get back to where I am in the moment despite what my thoughts are. doing on their own. So sitting here in this seat now, feeling grateful, and wherever you are in this moment, it's always helpful, at least I find it really helpful, to even take a breath in the moment and just acknowledge something that's right. What's one thing that you can acknowledge that's right in your life in the moment? What's one thing you can acknowledge in the business that you're in that's right in the moment? We get so wound up and worked up and frustrated sometimes with things not working. We had a little technology glitch. We started our show a little past the schedule today. And those things can certainly just sort of get us all worked up. It certainly could have, but didn't. And part of that, I think, is that there's so much going on that's right. And so what's one thing that's going right in your life right now? One thing that you can be grateful for in this moment. And hopefully there's something you can find, even if it's just the fact That you're listening to this podcast right now, that you're breathing at this moment. You know, that we're all pretty safe at this moment. I know there are folks that are listening at different places around the world, and we don't always feel safe in our homes or in our bodies and things like that, but there's just something we can feel grateful for. So I want to start there. And then I'm also super grateful that I've got a new friend, somebody that I've met recently that I have just come to really appreciate and think a lot of. And so I'm glad that I got right before holiday season to get him on the show and chat and talk about his life pivots. I would call him a serial pivoter. We'll see what he says about that in a moment. But I'm gonna read a couple of words from his bio and then we're gonna dig in as we always do. Resilience. It's the unsung hero in every success story that you will ever hear about. And in times of massive change and disruption, the kind of rapid change that we're all experiencing as leaders, as business owners, as entrepreneurs, we have to learn how to not only increase our own resilience but that of our teams. So right now we have a powerful opportunity for you to find out just how resilient you are. Some years ago, my team and I created the resilience assessment that more than 5,000 business leaders across the globe have taken. And all you have to do to get your own free resilience leader assessment is go to resiliencerank.com. It takes less than 3 minutes. And it's our gift to you for being the leader that you already are. Other free resources and tools will accompany your score instantly. So go to resiliencerank.com and find out just how resilient you are. His name is Jeremy Park, and he is a corporate executive and philanthropist, author of 2 books and weekly newspaper column, contributor to Forbes, producer and host of television and radio shows and a podcast, and sought-after speaker for transforming organizations and individuals into catalysts for their community. I saw this firsthand recently when I got to visit him in Memphis. Jeremy is also the CEO behind City Current, an organization with a mission to power the good. City Current is a partnership of more than 120 businesses, including some of the world's largest employers like FedEx, AutoZone, Verizon, and Kroger, that joined forces and funds to make a difference in the Mid-South and Middle Tennessee. The organization has teams working in Memphis and Nashville. They host more than 150 free community events each year in both cities, producing an array of positive-oriented media. Financially and physically, they give back to a host of nonprofits in those communities. And as I said, I got to see this firsthand in a recent visit there. Welcome to the show, Jeremy. It's so great to have you here today.
Thank you. I'm honored. And I love the fact that I was saying off mic, but yeah, you're wearing the Memphis Rock shirts and you got the Stax Music Academy hat and Stax Museum of American Soul Music. So, we were honored to have you speak here in Memphis and obviously an honor to be on the podcast. So, I guess you're right. Like, I'm a serial pivoter. Read the bio and all the things that we're involved in, but the ethos has always been making a difference, helping others. Powering the good. And so, when you look at it, all the different things that I've done in my life and career have really been about helping other people and trying to make a difference. And that's obviously what we're trying to do each and every day with City Current here in Memphis, also in Nashville, and just honestly pushing out love and positive energy and the idea that you can add purpose to everything you do and that it can be very easy because I think sometimes we get caught in the trap that We try to think, oh, well, it's a separate piece. And yet, when you start layering on purpose to everything you do, you realize that every day you have a chance to make a difference and it can be easy and fun.
Yeah, for sure. Well, look, you've done a lot. We're going to track some of the history and trajectory— there's a word for you— of your career, personal and professional. But with that bio, what's something that's not written in your bio that you'd love for people to know about you?
Starting off, obviously, with the idea, like you said, of just appreciation, of thankfulness, of mindfulness. Obviously, family is first and foremost. Very appreciative to have an amazing, loving wife who allows me to do all this and stands by my side doing it, which is a huge piece of this because, as you know, the hours— this is a 24/7 responsibility. So, to have her by my side is huge. To have 2 boys, at this point, 16 and 11, who are healthy, who are great kids, students, but also too just great human beings with compassion and empathy and care for others. And I've got some amazing storylines on that, especially with the little one who's just taken it upon his heart to try to tackle things like bullying. I mean, that to me as a parent is huge because it shows that they have care for others. And then I look at my parents and my brother and his family, and I just look at the people around me who serve as my mentors and friends. I just think I'm monumentally blessed with amazing relationships. Yes. And so, I think that's the part in the bio that isn't necessarily there is everything that I've done is a byproduct of people believing in me, pouring into me, helping me. And I think the relationships that come about as a result of that are just huge. And you can't really put that on paper necessarily. I mean, I've had really cool experiences from music and standing on stage in front of thousands playing songs that I've written. I've played tennis and been the head tennis pro at Beverly Hills Country Club, and tennis has taken me around the world. And so, I've got the physical side of the experiences, but I look at the relationships to me as the most important, especially with family and friends.
I don't typically do this, but I feel called to ask you about your childhood. And were there any signs when you were a kid that you'd end up so driven by these causes because you are a purpose guy. I mean, to me, everything that you do oozes of somebody that cares deeply about other people, that wants to give back, that wants to build a meaningful life. Is that something you were just always dialed into that station when you were younger, a younger man?
Absolutely. No, absolutely. And I talk about it when I speak as well in the sense that My brother and I grew up in a household with a 24/7 open-door policy. So 2 AM, 2 PM, it didn't matter if a family was down on their luck, going through a divorce, job loss, just needed help, they would come to our house. And my mom and dad— my dad was in the insurance business and mom was a schoolteacher, but 99.999% of the stuff that people had problems with wasn't related to insurance and wasn't related to school. And so we just saw at an early age, because we'd be playing— and I'm dating myself, but like G.I.
Joe. You're from Texas, right? That's where you grew up?
Yes, I was born in Milwaukee, Wisconsin, lived there for 8 years, really grew up in Dallas-Fort Worth area in Texas, lived in Los Angeles for almost a decade, and then we've been here in Memphis for about 13 years. So that's kind of my cross-the-country story. But growing up in Texas, we just got to see the power of helping people. And the more that my parents opened their hearts and opened the doors, the more just amazing things happened. And so we saw that it wasn't rocket science in terms of helping others. But the more you were genuine and authentic, it opened up so many more opportunities for life and for seeing the good and being a part of it. And heavily involved for us in Boy Scouts, that was a big part of it. My dad still serves on the national board and does all these— we were just talking the other day, he's— we keep telling him, you know, at some point he's gonna actually retire.
It's gonna be the last year at some point.
Right, right. But it's always the running joke. But he just did a jamboree for like 6,000 kids in merit badge colleges, and he just loves it. Even though we're long gone from scouting, and my brother got his Eagle Scout, He just, he himself is a huge believer in helping others and that legacy of just helping achieve. So anyway, my brother and I saw that young growing up, and I think it just stuck with us. And so my brother serving in the Marines for 20 years, obviously community service was near and dear to him. And then when you look at everything that we've tried to do as a family and tried to do individually, it's all built around purpose. And I think too, we lost my aunt who was a schoolteacher and very close at an early age to an aneurysm. We've lost my uncle. So, in other words, I've lost some very dear loved ones who all of them were involved in the community. But when you start to realize that life is short and life is precious and that we need to be out there taking advantage of every single day to do something to help others, that puts that fire and that urgency even at a greater level.
Yeah. Listen, I know that the people that are listening or watching this right now and listening to it are the choir, in essence. I know that this community, this is not a a radical message for them. Sure. And it is sort of a receptive audience to this. And yet at the same time, I want to take up the position even for a moment of being not so much the skeptic, but the person that knows in their heart, they've known a long time that giving back or being more involved or just opening their hearts at a deeper level would invite something. Whether it's because they've heard it, it's been a part of their spiritual past or the teaching that they've been around, or they've read great books. Maybe they've read one of your books or they've read a book that I read a long time ago by Bob Burg called The Go-Giver, a really tremendous book on that that brings home that point. What can we say to folks that go, this all makes sense and yes, I am— you're preaching to the choir, sir, but I'm also somebody that's so up to my eyeballs in things and responsibilities and to-dos and lists in the world of the entrepreneur, the business owner, even in a job today, it's almost like there's— No end to the week. Remember when I had the pleasure to be with your organization, City Current, we talked about how there's almost no weekend and there were chuckles in the room about that because we all get that there's almost no boundary between work and employees' job and life outside of work, et cetera. So, for somebody like that that might just say, hey, listen, all this makes sense and/or but, but's the great negator, yes, and/or yes, but how do I make time for that? Or how do I fit that into my life? I mean, You've led a very active life. As you said, you were a professional tennis player at a certain point in your life. You were in a rock band. You got married pretty young and got 2 kids. All those things speak to the fact that people are still dealing with a bandwidth that has limits and that giving back and opening themselves up and making time for things to volunteer or contribute is just not as easy, let's say, As it might sound.
Absolutely. No, and I'm a realist. I'm the first to say that when you look at giving back and purpose, we're in a society that's about me. It's ROI-driven, obviously return on investment, but it's also too, it's we want immediate gratification. And so, I think it's important to understand the trends. And so, when you understand the trends, you understand why this purpose-driven mentality is so important with your business, obviously with you as a person, but also for your family. So, let me kind of rattle off a few, and this is the stuff that I cover primarily with the stuff that I do with Forbes. But the first one is that social impact is now mandatory. And so, when you look at it, that was actually the line in Forbes is, companies without social impact culture will soon be obsolete. And when you look at it, USA Today, consumers in America now looking at corporations to be a part of the solution. The bottom line is, is that consumers are making their purchasing decisions based on social impact. And millennials, 85% of their decision process is built around the social good efforts. I mean, I can rattle off a lot of stats, but the bottom line is, is that the shampoo I buy benefits St. Jude. We make purchasing decisions based on the giving back nature of the businesses. Also, too, employees are choosing where to go and work based on purpose. And so, they don't want to just basically punch a clock. They want to serve with a company that allows them to go out and serve in the community. And I think, so when you look at attracting, retaining, developing the right talent, when you look at the consumer and driving the purchasing decision, the social impact culture is a huge piece of it. And then you start getting into all of these things with turnkey volunteerism and how nonprofits really are struggling, not only financially, but to find the volunteers. Right. And we hover around 25% in terms of the volunteerism across America. And when you look at it, people physically solve problems. That's a big part of— We kind of live on 3 truths, and the first one is that people physically solve problems. A dollar bill, while it's a great resource to fund the mission of a nonprofit and to do what we need to do to activate and to build and to pour into our companies too, a dollar bill doesn't physically solve a single problem. It doesn't parent a child, mentor a child, scrub graffiti, plant trees and flowers. It doesn't physically do anything. People do, so we need them actively engaged. Turnkey volunteerism, social impact. The idea of kind of this one-for-one model that really obviously isn't a fit for every company, but the idea of not waiting until the end of the year to see if you've had a good year or a bad year to give versus baking in the hard cost of giving back into every single transaction, so a percentage of sale, which is something that companies can do. There are so many things that when you look at the trends and kind of where things are headed versus what you can apply One, knowing that purpose is driving everything now. It gives you a story. It gives you impact. It gives you the ability to attract or retain the right talent. It also, too, allows you to win the heart of the consumers. Then you start looking at how easy you can make it. We talked a lot about this when you were in town, but things like modified work schedules, bringing in executive directors, doing tours, nonprofit tours, you can literally over lunch Share the good, be a part of packing meals. I mean, there's so many things you can do now that are turnkey and easy that I think you are missing a huge opportunity if you're not. And even if you go in with the impetus of maybe we're doing it for that reason and not the heart reason, in the end, your heart will be warmed up and you'll open it up because you realize, just like Gandhi said, you find yourself in the service of others. When you start pouring in, you yourself receive so much. And also too, I mean, we talk about it here all the time with City Current is There are a million networking organizations, but when you look at what makes us different, it's the service aspect, it's the philanthropy. And when you look at things like Samaritan's Feet, where we go and we have hundreds of volunteers wash kids' feet, give them new socks and shoes, those who are coming out to serve are CEOs. It's people like Bill Rhoads, who's the CEO of AutoZone. He doesn't go to networking organizations and networking events. He comes out to service and community-driven events. And so when you talk about, for you as a CEO, as a business owner, plugging into having a purpose gives you the heart, but it also too allows you to build these relationships that you wouldn't build otherwise. And so, I mean, I could go on and on and on.
I think the statistics, as you said, are telling that consumers are more likely to purchase something from a company that has a purpose that's well-defined, that they can align themselves with. So they recognize that purpose and they'll choose that company over some other company to buy their product from. And Millennials are more likely, 5 times, 5.3 times more likely to stay with a company because that company's purpose is something that aligns with what they feel is important in the world. So, let's talk about something you mentioned in those few moments about it not being a part of the budget, let's say, because I think in many ways, this relates back to personal finance where there's an old rule, an old adage that you pay yourself first. And we've probably Everybody's heard that. Not everybody lives by that mantra, but the reason it goes to pay yourself first is because if you don't, if your method is to wait till all the bills are paid to first pay yourself, we all know what happens when all the bills are paid. There's that much left. So this idea of baking in, baking in was the word used, bake in the giving component to your company, and that doesn't have to just be money. I mean, it doesn't have to be money at all, in fact, because volunteerism As you said, it's not money that gets those things done. It's people that get them done. So how do you bake in, and that's my question for everybody that's considering this in this moment, how do you bake that into your model? And it doesn't matter whether your model is that you're a solopreneur or whether you're running a midsize organization or something bigger than that, because these are things that have to get baked in at the start of the year, at the beginning, not waiting, as you said, to see whether or not we've been profitable that year. And then determine what's fair and what makes sense to give back. Is that how you're defining turnkey volunteerism? Because some people might be saying, okay, so tell me more about that. How do you define and what is turnkey volunteerism?
Well, let's go back to the baking inside because I think it's important, one, for every company, but also two, for you as an individual and a family to have a purpose statement. So, what do you stand for? Outside of the goods and products that you sell, what do you stand for? What are you trying to accomplish? What difference are you trying to make? And I would encourage people to literally write down their purpose statement because you and I mentioned even on the car ride to the airport is the first time I met Fred Smith, he asked me coming in the door, what's your purpose? And he wasn't talking about the purpose of my meeting. He was talking about the purpose for me as an individual. And now more than ever, companies are asking that in the hiring process. What's your purpose? So, they want to know you as a person, what are you trying to accomplish with your life? And so, I think having that as a company is huge. Obviously, having that as an individual and having that discussion as a family for you and your kids to have that is a very powerful way to galvanize and bring you together. But anyway—
So, let's go for just a second. I want to pause there.
Yeah.
You had a pretty significant meeting or call it a seminal experience in meeting Fred Smith, who's the CEO, the founder of Federal Express. And you go in and meet with him and he asks you one question, which you weren't necessarily expecting, right?
Right. I mean, well, right out of the gates. I mean, I wasn't even seated yet and he's like, I want to know what's your purpose.
And not your purpose like the purpose of your business in that way. He
already knew the meaning, right?
Your personal purpose.
Yeah. And I think what to me makes a fun vibrant conversation is when you dig down 3 layers, right? At least, and then you can start digging further. But he wanted to know how many layers I had and could he pass the surface because everybody comes in selling something. That part's easy. He wants to know what I stand for. What do I stand for? What do I believe in? And for me, it was education right off the bat and it still is to this day. Education to us as a family, if you ask my wife, my kids, like everything, they're going to say, what's your purpose? What do you stand for? They're going to say education. And so, that then opened the floodgates for us to have a great conversation and then, 30 minutes in, then we dive into what I was there to talk about. But he wanted to know that there was more to me than just him being sold something by me.
Yeah.
And so, I think that's where understanding your purpose. Using FedEx is a great example. You can go on their website and look at their social impact statement, and this will lead to answering your question. Companies now are putting it right there at the forefront. For them, they talk about the 3 things. They pick 3 things that they really focus on: disaster response, pedestrian safety. The beautiful thing, too, is that they also list out how they're able to do that in terms of making a difference. One, to your point, is dollars. 2 though is they talk about their volunteerism. And then 3, in-kind, because in-kind shipping for FedEx is a huge piece of what they do. And so when you talk about things like turnkey volunteerism and not waiting until the end of the year and baking in the hard cost, that's exactly what we're talking about is how do you do an audit of what you have? And even you mentioned the solopreneur, the entrepreneur. I guarantee, I mean, just looking right now, we've got laptops, we've got Yeti mics, we've got podcasting equipment. We've got cameras. I can loan those out to nonprofits. If I do an audit of what I have, even as an individual, I've got resources that I can loan out and help a nonprofit with. If you have conference spaces, if you have trucks, delivery trucks, doing toy drives and food drives and using those trucks for that. So to your point, it doesn't always have to be the money. Right. It can be the assets, it can be the team, and then you get into, for your team, how do you make it easy? And so that's where things like, one, empowering your team to take ownership. So in other words, it doesn't have to be you as the CEO. A lot of times, the millennials love leading the charge. They love going out and setting up the nonprofit tours and the volunteer days and doing things like a modified work schedule where you allow them to leave the office around 3:30 and go mentor and tutor kids from 4:00 to 5:00, and then they leave like they would a normal workday. But allowing your team to then take ownership, one, it gives them a leadership opportunity, and two is, to your point, it galvanizes the team and it gets the trust and the buy-in at such a high level. And there's been studies—
it bakes it in. I mean, you're absolutely right. It's not a concept that sounds good or sits on a plaque or is used, as you say, to sort of attract talent and, you know, sort of in a manipulative— Well,
it has to be authentic. People see through it. And I think now with social media especially, we want to and we expect to see companies out serving. But also too, because of social media, everything is transparent. So you're not going to pull the wool over anybody's eyes if you're not doing it for authentic reasons and your team isn't out there doing it, believing in it, people are going to see through it. But I think also too, whether you believe in it or not in the first step, eventually it's going to win you over because what you gain out of it is so much more powerful. And even for us, we talked about it too, this idea of kind of the transactional quid pro quo, I help you, you help me, and we kind of stair-step our way to success. And everything we're talking about in terms of this CSR, this cause marketing, it's a planting philosophy. I'm going to go out there and plant these seeds and pour into the community. And what happens is over time, this curve, it goes from this stair step— I'm doing it on the camera— but the small stairs, all of a sudden it's like boom and it just skyrockets. And that's what I saw growing up is we're able to go on the field with like the Dallas Cowboys as a blue-collar family. My brother who always wanted to serve in the Marines but had LASIK surgery and they didn't realize that it wasn't federally approved, so they're going to kick him out. And in less than 48 hours, my parents were able to get to Congress and get a 4-star general out of Quantico who was on vacation to approve my brother to stay in the Marines, to be the guinea pig, so to speak. And we get to the base for graduation. The commandant wants to meet this family, and he's expecting someone like Tom Hanks, like a celebrity. And my parents walk in and they're— we're just average-looking family. And he's like, who are you? And my dad's like, I'm John Park. And like, you're not what I was expecting at all. And my dad's like, look, We help people and when we need help, they help us. And I think that's the part where once you buy in, your life changes but your business changes as well.
Yeah. This just dawned on me that one of my favorite movies is an old Frank Capra film that probably everybody has seen at least once, It's a Wonderful Life. And this is the Bailey model, the Bailey Building and Loan, the idea that when you give in the community, you give back to people. We all come to a point in our lives where we're also in need, whether it's some form of support, whether it's emotional support or it's some other form of support. I don't love that term quid pro quo, even though I'm a lawyer and I really lived in with that term in contracts and things for a long time. I feel like when you're giving for the right reasons, and again, everybody's got their own right reason, but it's something that you just feel good about doing, then there's a flow of things that would otherwise not be there but for the fact that that's the spirit in which you showed up to begin with. And you want to bake that in. That's the point. I think there's a lot of people who just won't have any objection to this idea of creating something for benefit, that they'd love for their enterprise to somehow have a benefit in the world. And people have even gone to the trouble now of creating entities that are designed, and through their bylaws and with a board of directors holding them accountable, that these companies are there for the benefit of Of others. They're still for-profit companies. And even a nonprofit, I think we all get that a nonprofit has to make a profit or it doesn't exist, right?
Well, and I think we're all in the trust business. I mean, that's what it boils down to now is, are you trustworthy? Are you authentic? Are you sincere? And these are things that we label as a person, as an individual, but it's true. That's what we're looking at businesses and nonprofits. And we want to know that what we're putting our time and efforts into is making an impact.
Yes.
And I think that's the key is that we all now more than ever realize that life is short, life is precious. We have way more opportunities than ever before in terms of where we go to work, where we go to church, what we do with our time, where we shop. And so, we want to know that what we're doing with our time has impact and is making a difference. And that's the part where I feel like we're all now in the trust business. And the best way to build trust is to do the right thing out in the community. And it doesn't have to be a lot, it can be a little. But just a little is better than nothing.
Yeah. And if you don't plan for it, again, I'm being redundant, but you and I talked about this too, that there's a power in redundancy, in cascading a similar message. It's a Patrick Lencioni concept of just being able to be all right and saying the same thing again and again so people just understand it's not the flavor of the jour, right? This is not just the thing you're doing in the day, in the moment to, I don't know, keep up with other people or I read it somewhere. I think it's good conceptually, but it's not something we're going to bake into the batter. Anything that goes in the mixing bowl, anything that goes in the batter ends up in the cake. To me, what do you want to end up in the cake? If what you want to end up in the cake is that you are a company that is legitimately giving back, that you're contributing something back to the community, then those are the ingredients that have to go in to begin with. To me, it's hard to look at the cake when it's baked and go, oh, now I want to sprinkle on giving. I want to sprinkle on mission. I want to sprinkle on purpose. It's a difficult thing to do at that point and I get it from a practicality standpoint that some people would find that tough. So, I'll just quickly show you something. We've done some work with this company. It's a successful company like some of the ones you mentioned, WD-40.
I use that a lot.
Do you use it a lot? Wow. Me too, actually. I mean, it's a lubricant company. I
was about to say, yeah, all of our doors, everything.
Everything.
We use WD-40 on everything.
So check it out. So the CEO, Gary Ridge, and I, we had a meeting some months ago at his office and he handed me this. And I just want to read this because this, again, this is a company that makes a spray lubricant, other products as well, but that's their big thing. What do you think their purpose is? This is their purpose. We exist To create positive, lasting memories in everything we do. We exist to create positive, lasting memories in everything we do. That's our purpose. That's the purpose. You'd say, well, what's the connection between that product or those products and that purpose? And you go, man, that's just the beginning of the story. Wow! The pace of change over the last couple of years has been rapid, and if you're a leader, a business owner, or an entrepreneur, you know exactly what I'm talking about. Every day it's something different and something new. But the one thing that I've learned in performing at the height of all of those roles has been that we must be resilient. In fact, it's the unsung hero in every success story that you will ever hear about. And it's the reason why my team and I created the resilience assessment that more than 5,000 business leaders across the globe have taken, and all you have to do to get your own free Resilient Leader Assessment is go to resiliencerank.com. It takes less than 3 minutes, and it's our gift to you for being the leader that you already are. Other free resources and tools will accompany your score instantly. So go to resiliencerank.com and find out just how resilient you are. So, to me, everybody is your— wherever you are in this moment, typically this is not the format of the show to say, hey, do something, like take an action right now or give them homework or whatever. But I think what you said earlier, that you can think about and write down, what do you stand for? What is the purpose, your personal purpose? Because maybe someday you're going to find yourself in a meeting with a guy like Fred Smith or somebody may be coming to meet with you. And you're the person that gets the opportunity to have an impact on that individual the way Fred impacted you with such a powerful question. And so, yeah, if Fred said to you, hey, what is your personal purpose? Yeah, he's digging into the deep strata, into the depth of who you are for something meaningful to connect with. And the question is, not only can you ask that of another person, but what's the answer for you? I mean, I was considering it when you said it. We're committed to transformation. That's what we do. That's what our business, all of our businesses, whether it's in the keynote speaking arena where we We get out and go and speak to groups or we're consulting with organizations or we train public speakers, it's all about transformation in contrast to how we typically think of business, which is all about transaction. So the way to look at where there's an opportunity for transformation in everything we do, I think is— well, I know it's what drives us and it's endlessly opportunistic. There's always, in every moment, there's a moment that's— there's an opportunity for transformation in every moment. So I want to circle back with you as well. On the work you're specifically doing in Memphis, because as you said at the beginning, I'm wearing this Memphis Rocks shirt, and there's an organization that you took me to see, which was to experience Stacks, their academy and the school and the museum, and then we went across the street. Share a little bit, if you could, about some of the organizations, and there are too many to count because there's more than, I think, 100 really successful businesses just in the Memphis community. that are part of City Current. I would like to maybe have you feature one or two, talk about them and how it is that City Current is assisting and contributing to that organization and its mission. And then if there's time, I'd really love to just talk about Memphis as a city. I said this on stage, I meant it, and I'll say it again. I fell in love with this place. I thought, man, it is such a deeply soulful place. I mean, they named it properly, you know, Soulsville. There's just tremendous heart and soul in that community. And there's also a palpable pain body that exists that goes back 51+ years to the day that MLK was assassinated. So, if we can, I'd love to touch on some of those things, some of the organizations, and then trail back to talk about Memphis as a beautiful community itself.
Sure. No, I mean, we've been here, like I said, 13 years, and we absolutely love Memphis. And I think just starting out, you are in a top 50 market that's huge, that's got global connectivity because of International Paper, FedEx, AutoZone, ServiceMaster, all of these companies that have their global headquarters here. And yet you're in a small-town feel where people take care of each other, people have your back. And I think just the sense of community here and the deep roots and care for each other is genuine. It's unlike something that I've seen in places that I've lived across the US and worked. And so that's to me why I love this city so much. But to your point, we've got over 100 different companies and they range from small, medium, and very large. We have Napa Cafe, which is a restaurant Germantown Day Spa, to technology with Master IT and eBiz Solutions and Expedient on that side. And then you get into commercial real estate and banking and insurance with Lipscomb& Pitts Insurance. And so, you've got a very wide spectrum of different businesses. But when you look at it, they all care about community. They all care about pouring in and they all understand too that going back that they're in the trust business and that by working together as a brain trust for each other. They can share knowledge behind the scenes and they can develop amazing programs and platforms and community projects. And so we have the benefit of behind the scenes connecting all these resources and powerful minds, and then on the front end using all these resources to truly just give back and make a difference with free community events, philanthropy, and then all this positive media that we produce like the TV shows, the radio shows, the podcasts, the columns. All of that is really intentionally around sharing and developing community and best practices and things that are working well so that others can become a greater spark. And so, looking at like FedEx has obviously got a global platform, FedEx Cares, their Purple Promise, they love the fact that their teams are out there making a difference. And then, we do so much with them. I mean, they allow us to host private events, to work with them on things like their Orbis Flying Eye Hospital where they donate a jet that flies with Orbis into countries and do the eye care. So we've got amazing stories with companies like that. Then you have companies that are pouring into schools and they're doing things like STEAM and STEM and robotics and Smith& Nephew. We go in with them and they're doing mentorship and guidance around robotics and manufacturing and they adopt schools. And then you get into like the banking where they're doing literacy programs with like Junior Achievement And so, I think even Morgan Bohanna with Cumulus where we had a chance to put you on the radio, someone like him, he's the board chair for Junior Achievement. Yes. And so, of Memphis and the Mid-South and their JA BizTown. And so, all of these people deeply care about community. They're all involved in such a wide spectrum of things. And to me, it's just cool to see because kind of back to everybody playing their note, they're all passionate about something as a business and as an individual. And together collectively, we get to kind of play this cool role where it's like, you don't have to do everything. You can do a small bit in your passion area. And if you do a small bit and you do a small bit and you do a small bit with a shared vision that everybody kind of realizes they can separate the competition and actually work together, then together we can move the needle in a big way. And I think that's the part where—
Is that what City Current, would you say that's one of the things? I don't know if you had planned when you were creating the business plan for what has become City Current. Was that a thing that you were anticipating would happen? Because it seems like that's one of the great benefits of what's gone on with that organization.
Well, and you even mentioned it yourself. You're like, Jeremy, you're a connector. And that's exactly what this is, is connecting people, connecting funds, connecting the power of a shared vision. And so, to your point, yeah, I mean, I spend the vast majority of my day breaking down big initiatives that need a lot of people and a lot of money, into small bite-sized pieces so that everybody can play a role. And in many cases, these are million-dollar projects, $10,000 projects. I mean, it runs a huge gamut, but people come to me all the time saying, here's something that's important for our community. We can only do this much. How can we collectively get there and get across the finish line? And so, to do that, you have to have, one, a lot of people who know who you are and trust you. Mm-hmm. And luckily, we're blessed with City Current where we have a very wide network of people that we've been helping for a Long number of years, and so when we need help, we can mobilize. And so things like a telethon, we hosted a telethon. We needed— one of the disasters hit and Red Cross needed to raise $25,000 in each market. They came to us and said, we have less than 24 hours. What can we do? We said, let's host a telethon. So we hosted a telethon. We raised over $25,000. And in that amount of time, we had the volunteers, we set up the phone banks, we had billboards across the city, we had TV stations pushing it out, but all of these little things we've done throughout to build these relationships in good times, when disaster strikes or when the need is great, they step in because we've galvanized our relationship and we know, hey, we're all working toward this same vision. We can put aside any sort of competitive nature and we can all come together and do something special for the right reasons. I feel like every city needs these third-party catalysts that just go out and do the right thing with no bureaucracy, but in the end, win the heart of a lot of different people so that you can actually do something special. I mean, 15,000 volunteers picking up litter. I mean, stuff like that, which is crazy when you look back at some of the things we've been able to do— mortgage-free homes to wounded veterans. But it's simply a product of us getting a lot of people to buy in and then saying we only need a small amount from each individual person. Yeah. And honestly, where it really— a lot of this came to me personally is I was playing tennis over and it was a small city over in Europe and this is back in like the '90s, but there was a model, a replica of what the city was going to look like in 2020.
Hmm.
It'd be really interesting to go back and see if like, you know, how far along it is now all these years later. But anyway, anybody you asked in that little community could tell you exactly, oh, that's where the museum is going to be built. That's where the new school is going to be over there. That's where this is going to be. So it galvanized the whole community, but the thing is it also did is it got people to realize the power of I might sacrifice short-term because someone over there is going to win, but in the end, it's going to come to me.
Yes.
And so, I think that sense of shared vision allows you to realize there's going to be short-term sacrifices for long-term gain, but in the end, that's how you win consensus and build that shared vision that ultimately allows you to do something really creative and special. And that's kind of what we try to do is have a shared vision, win the hearts of everyone, By doing all this good in the community so that when people need us, we're here for them and we can do some big things to activate.
Well, that seems like a shared vision of the city of Memphis to begin with. Are you guys, in terms of the volunteerism and the giving back, you're one of the most giving cities in the United States, maybe 6th on the list, is that it? In terms of, did I get that right or?
Depending on the list, I mean, sometimes we're number 1, sometimes we're number 2. We're always in the top 10. We're usually hovering around 1 or 2, and it's about 6% per capita.
Yeah.
And you have a very large faith-based community here, which is a big part of that, is the belief of tithing and pouring the money in. And so, that's a piece of it. But in general, to your point, Memphis is a city that has gone through a lot. It got wiped out with the yellow fever epidemic in the late 1800s. Then you had the assassination of MLK. And so, there's been a lot of things that have happened to this city, but in the end, You have a resilience
that's certainly borne out of
everything, right? Absolutely. And we accept the pain. I think that's the cool thing is the Grizzlies coined the term, but grit grind. And you do, you have even the entrepreneurs here. There's definitely something special about the water in Memphis. But the point is, is that we have a soul here of just the resiliency of coming together and where the affluent and afflicted live together. That's one of the other terms that Michael Drake uses a lot. We just want to work together and help each other and not hide from it. And I think in many cities, you can push away the pain and you can hide from it and pretend that everything is hunky-dory and amazing. And we say, we're all in this together. We've got scars, but you know what? We're actively trying to make it better. And I feel like that's an authentic, very cool spirit that it's like, we've got something special here. We're proud of it. At the same time, we still got work to do. We're going to do it. We're not hiding from it. We're ready to do this. And so, there's a can-do attitude that's really special about Memphis as well.
And a stick-to-it-ness. Resilience is the word that comes to mind. And resilience is something that you can build. All the research is clear on this. You build it before you need it. You develop it before you need it. And part of coming together as a community in good times, as you said, enables everybody to be there at other times when we all know that The winds of so many things change, the environment changes, and we need each other in those moments even more than at some other times. But somebody like Tom Shadyac, talk about that project for just a moment because I know there are— just because you want to or are committed to doing something good in the community doesn't mean it always works out right away. It doesn't mean that there's always this immediate gratification, so to speak. It's a time thing. It requires that level of resilience. and tenacity to keep going toward or following that. That's why your purpose is so important because it will always remind you of the direction that you want to be headed even when things are tough. Yeah.
Absolutely. Yeah. I mean, and I think that's the part I love about Memphis the most is it's a very purpose-driven community. And I mean, I genuinely feel if you want to make a difference, there's no greater place in the world to live than Memphis because You have the global resources, but you have the small-town connectivity where you can see tangibly the difference you're able to make. And it becomes so encouraging and inspiring and you find yourself even more pouring in. But anyway, Tom Shadyac, amazing man. He's the producer-director, Bruce Almighty, Liar Liar, Ace Ventura, so many Hollywood mega movies and had a bicycling accident. He was a mountain biker, still is. I mean, avid mountain climber and bicyclist and the whole nine yards. But anyway, had an accident, had a concussion. And thought that was gonna be the end. I mean, he was kind of living in a closet for a while, and as his last hurrah, decided to do this documentary, I Am.
Hmm.
Which is an amazing documentary. Highly— everybody needs to go see it, but you can find it anywhere now. But he asks the question, what's wrong with the world and what can we do about it? And it's a really amazing documentary that he himself goes on this journey, in the process becomes healed. and realizes what's important. And he had been chasing the fame and the fortune and keeping up with the Joneses and had the huge mansion in Malibu and everything else and decided to basically sell all that off and become a philanthropist and started teaching classes, life and storytelling at Pepperdine, and then started doing that here in Memphis. We had a chance to meet him and work with him and his family. His father helped Danny Thomas start St. Jude. His brother, Tom's brother, Rick Shadyac, is the CEO of Alsace St. Jude Children's Research Hospital.
Mm.
So, through and through, their family is focused on making a difference as well. And Heath himself, mental health is a big part of what he wanted to tackle. And just like St. Jude is trying to cure childhood cancer, he wanted to do something special to focus on the cancer of the mind, mental illness and mental health. Right. So, he spent at this point about $13 million of his own money creating Memphis Rocks and One Family Memphis. And it's a place where it's a state-of-the-art climbing gym. You have to see it to believe it. You saw it.
It is incredible.
But the ethos of that gym is that all of the kids in the community, and he specifically chose Soulsville, which is in an area of the city that in many cases hasn't been given the love and appreciation that it needs. And so, it's fallen on some tough times and he specifically chose that place, not an affluent neighborhood.
Right.
He chose that neighborhood so that all of the kids nearby could come in for free. And his thing is, is that if you can pay, you pay, and if you can't, you volunteer. And so all these kids volunteer out in the community and they get gym access to then climb. And it's becoming an amazing place of healing, of hope, of inspiration. And it's all because of his vision to see this thing realized. And the next step— he just did the movie Brian Banks— but is to turn across the street into a movie production studio. that will hire all of these local kids to go out and work on these movies and teach them the skills and the craft and the trade of moviemaking. And so, he did it with Brian Banks and he's already starting to work on new projects and new movies and that's going to be the next iteration.
Yeah. Wow. You know what? You and I, we said this last time, we can go on and on because there's just endlessly things to talk about. In fact, I didn't even get to speaking about your career in tennis and The Inner Game. I went and dug this book up. The Inner Game of Tennis by Tim Gallwey. Oh yeah. So you folks, you'll just have to go out and check out this book. It's spectacular. It was written, I think, in '72 or '73. It sold millions and millions of copies. And it really is about the mindset of not just tennis, but of life and how it is that we all have this capacity. In fact, this is where I'll do my best to connect a few dots here. We have the capacity to learn. We're natural learners. It doesn't matter what age we are. In fact, the magic of that book There's a book about teaching tennis, about the pedagogy of how you are training someone to play tennis well, is that you keep the instruction kind of limited. You don't really speak a lot or show them, sort of make a lot of changes to what they're doing. You just allow them to watch, to witness. And what they learn by witnessing someone else in holding a tennis racket and swinging the tennis racket There's so much that we learn naturally just by watching and then trying ourselves to do it. So I'd say this, this will be my attempt at connecting those dots. You want to look out in the community, whatever community. I mean, in Memphis, it's great because this, as you said, because you're— there's such a commitment culturally to giving and to leading with the heart, I'd say, that you can look in lots of places for good examples. Whether it's people like the founders of Independent Bank or any of these organizations that I was so fortunate to come in contact with, you can just look to those organizations for a model of what that looks like and then learn from that simply by watching. But wherever you are, in whatever community you're in, look and see who is it that you truly respect. What organization, including business organizations, do you think are really modeling something that is worthy, or that you believe is just doing the right thing. I don't know, that has baked it in, right? To go back to that, has baked doing the right thing into the model, and then follow on some level what you see, because you don't have to reinvent it. You don't have to reinvent the wheel in this instance. You can just look at some of the great examples. And I know recently Microsoft, for example, they experimented with a 4-day workweek and found that their productivity went up by 40%, and they Drop their costs, and meanwhile, people have a 3-day weekend and have time. They've baked it into their model to give people time to recover, to do things they want to do. So somebody that says, hey, I'd love to go volunteer, but man, with working 5 days a week and having the kids and everything else on the weekend, I just don't have the time. Well, now there's no excuse for it anymore, of course, but more, I think, to the point, the company's actually— Stepped up almost like a pseudo or a surrogate parent would to provide that opportunity to then give back or to do something that your heart calls you to do. So I think those are great examples. And I would ask you the last question here, Jeremy, is rituals are really powerful. We talk about that in terms of how do you build resilience and how do you build change or transformation into your life. It's by creating new rituals, conscious habits. What's one ritual that you've consistently, or maybe something new that you've adopted, that you feel really just supports you with everything you've got going on? What's one of those rituals?
So, before I answer that, I want to go back and mention, because you talk about just kind of steps that people can take, and one obviously is writing down their purpose because I think this is really helpful for people, is write down your purpose. 2 is look at, and that can be working with seniors, with kids, with sports, with arts. So, knowing kind of where you stand. 2 is looking at where you have availability. And I think the average person looks at their cell phone 120+ times a day. You've got time, even if it's 30 minutes, where you can carve out and being intentional. And this will get to my ritual, but being intentional about where you can carve out time and make that your impact time. Make that your time that you can either serve or go look at something positive in the community, that you can share something positive in the community, but that's time that you block out on your calendar to be intentional about The difference that you want to make within that purpose statement. And then you start looking at the nonprofits that serve in that space and volunteering, and that's where the magic really comes about is starting to raise your hand to be a part of the solution. And when you raise your hand, amazing things happen because you see the beauty, you meet amazing people, and you get to see the impact that you can make. And I'll give you one little thing real fast too while I'm thinking about it is how easy this is. If you're watching football or you're watching basketball or any of the things, you're going to invite your friends and family over anyway. Make it a giveback event by saying, hey, we're gonna have food and drinks, and whatever you would spend on lunch or dinner, we're gonna put that into this pot and we're gonna give it to this nonprofit. I had a friend that did that over the course of the NFL season. He raised $15,000 by just having friends and family over watching football games.
Yeah,
and he was blown away at how easy it was, how fun it was, and also too how he inspired other people that were coming over to his house to be philanthropists themselves because they started hosting their own beneficial watch parties. And we do it on our end. We have Christmas parties that benefit American Cancer Society. We have parties at our house that benefit United Way. I mean, we do everything that when you come over to our house or when you do things, we have a higher purpose. And so, my point is look at the things you're already doing and add that purpose to them and you'll realize you don't have to separate them out. So, then getting to your point on rituals—
By the way, Jeremy, thank you so much for giving us such a practical example of what it looks like to be able to bake that into your personal, just your personal life, really.
Yeah, and I mean, I think that's where for me, this is the kind of stuff that I love. But we were talking while you're here is the questions that you get asked a lot, and I get asked a lot by people that just say, I want to serve, I want to make a difference, I just don't know where to start. And so this is where you start. And so kind of giving them this roadmap, unpacking it, but making it practical for them, because I feel like there's so many things that are— and, you know, I put it out on social media, like you get the inspirational kind of words of wisdom, But how do you really like actually make it practical? How do you take that next step? And that's where to me the real fun of it is, is okay, yeah, let's— I can give you 30 concrete examples, pick and choose which one you want to do, and then take it on your own way. But I feel like that's where we as a society miss the mark, is if we don't really give you the actual tools and we don't help you, and we just kind of— if we just inspire you but we don't actually hand the playbook to you, we miss our chance to really create the impact and the meaning and the purpose and to win your heart. So that's why to me it's so important. But anyway, rituals. Yeah, I've got a lot of them in terms of even like waking up and what I do and how I look at my day. But one of them is actually carving out 30 minutes every single day where I do nothing but focus on either sharing positive messages. Actually, well, one in particular, I do it every week, but I carve out intentional time to mentor. And so I usually will leave a couple of hours every week to just purely nothing other than just trying to— if people have questions and they want to sit down, I block out time for certain things that are really, really important to me. This isn't kind of ritual, but it ties into it, is I don't go to bed until I do 3 things every single day that's a positive step forward. And this is something I created in college to be able to do all the things that I wanted to do, but to this day Answering emails doesn't count unless it's something that's a big positive step forward, but those are all just like the blocking and tackling, right? I'm talking about something that really does— like you write a column or you meet someone new that can put you in a whole new trajectory, you extend that invitation to meet someone new, whatever it is, putting yourself out there to finish a project, to do something special, but ultimately that's gonna take a step forward, not a lateral move, but a step forward. And for me, it's what can I do personally, professionally, for our city? And so that's a big piece of it now is doing 3 things that help our city. But I don't go to bed, and that's where— I mean, it could be 2 AM, but I'm not going to bed until I've literally checked off— I've got a checklist— those 3 things that I felt like, all right, that's 1, that's 2, that's 3, I can go to bed now. And so I feel like the safe place on my end of carving out the time to be intentional with the philanthropy and the giving back I block out— I'm like you where I block out time to whether it's exercise, meditation. Sadly, I don't really do a lot of the meditation on my end. I need to, but more my meditation really is like swimming or where I can calm the mind. And my wife will kind of get on. She's like, you've got 40 minutes, we've got to be at this thing. And I'm like, trust me, babe, I'm gonna get in the pool. I'm gonna power through these laps because it's important.
You and I are brothers from other mothers, man, because I drive my wife nuts with Yeah, I'm just diving in.
She's like, wow, you knocked that out fast. I'm like, I know. But it's the intentionality of I know that that's what I need. And obviously, we talk about it in the sense that you can't give to others what you don't have yourself.
Exactly.
And I've got to protect my energy and my time. And if my energy isn't good, I can't give you the energy that's going to inspire and help you and push you to do good. And so, that's where I think— Creating the intentionality of safeguarding those places schedule-wise, energy-wise is really, really to me important so that in the end I can really help others.
I really hope you're enjoying this episode of the Change Proof Podcast. If you've not yet gone out and gotten your own copy of Change Proof, it's not too late. You can get your copy right now by going to changeproof.com and not only getting the book and all the bonuses there, but getting access to our proprietary resilience assessment tool. It'll just take you 3 minutes to do, and it's something that will really help you to utilize the book even more effectively to create practices and rituals and habits that will increase your mental emotional, physical, and even spiritual resilience for the long term. Again, go to changeproof.com to get your copy today. Yeah. Among the myriad things that we'd call our responsibilities in life, I think key or first in that is managing our own energy. You could call it attitude. You and I had lots of conversation about this. And managing, even in a company, having done that myself for many years, it's less about managing people and it's more about managing energy and managing attitude in that organization. So I so appreciate that ritual, those rituals that you shared. I wrote a bunch of them down. I'm sure people have been writing feverishly for the last 40 minutes. As we wind down and I share my waking ritual, I have a question for you, Jeremy. Did you wake up today?
Absolutely.
Yeah, I could tell. Yeah, sometimes we wonder just how awake are we, right? A little groggy physically, but also, you know, what's our state of consciousness? Because we can get sucked into that vortex of the TV or the news cycles that we see all over the place, and certainly through social media, and they suck us in, I think, on— well, it's part of their business model to suck us in. That's exactly what they're after. So it's really important that we do allow ourselves the opportunity to wake up. And at the same time, it really is a blessing because when you went to bed last night, Jeremy, was there any guarantee
Nope.
Not for me either.
Sadly, I know that firsthand. So to your point, it is a blessing to be able to wake up and you don't want to take that for granted.
No. So 3 simple steps to me in the waking ritual. The first is the fun one and the funny one, I guess, is to just literally wake up. And waking up physically, but also, am I awake emotionally? Am I willing to feel today, for example, and be fully expressed? Is that part of what I can accomplish today? And be a positive, to use your word, to create that positive step forward? Am I awake on a mental level? Is my mind ready for the interactions and the things that are possible in my experience today? And in that moment that we're waking up and we have this recognition that that's special because it wasn't guaranteed, and also the recognition that there are people in that moment that you're waking up, that I'm waking up, that didn't wake up, and that makes the moment And also sacred. There's a holiness to it. And I believe that we are really all spiritual beings at the core. And this is much less about any sort of a dogma or a set of rules about what that looks like, but that we are all connected. And so 3 parts to this waking ritual: wake up, feel that connection and the gratitude for the connection that we have to everything around us, to the earth, to the trees and flowers and the birds, and to other human beings, to all this divine divineness that's just everywhere around us. That's part 2. And part 3, if you care to say it, these words have really changed my experience of living in ways that I can't begin to say, so I had to write a book about it. That's what's coming soon is a book all about this concept of these 4 words. And those 4 words are, I love my life. I love my life. Jeremy, do you love your life?
Absolutely. Absolutely. We talked about it before, but to wake up knowing that I've got a healthy family who all are trying to make a difference in their own way, who've taken that truth to heart that it's not about me, it's about we, and to know that what we've created as an organization with City Current, but just even for me personally, to where I actually do get to go out and help others every single day. No question, it's tough and it's frustrating and you have problems and there's all these things that life hits you with. But in the end, to know that it's got purpose and there's a higher purpose, and I'm like you, I mean, to know that I just look at what I do, it's not about me, God has a plan, and I'm just out here to do my part and to help others get where they need to go. That to me allows me to love my life because in the end, the journey that we're on together, that we get to have these shared experiences, that's the part that's so enriching. And you hear all these things about you get trapped with the goods. But yet the experiences, the relationships, that's the part where you look back and you realize, I love my life because I love the people in my life.
Yeah. Beautiful, beautiful, brother. Yeah. So, there it is. The opportunity to love your life no matter what. Everybody, this has been another episode of the Conscious Pivot Podcast. What a blessing. I'll say ciao for now. And of course, feel free to hit us up on Facebook at the Start My Pivot group. You can Leave a comment at adammarkel.com/podcast because we love to respond to those things and get your feedback, of course. But have a beautiful rest of the day or evening. Have it deliver all the positive blessings that we were talking about today and many, many more. Ciao for now, everybody. Bye-bye.
Thanks for listening, everyone. We hope you now have the tools and greater insights to navigate your own pivot. Help us in Inspire others by sharing this episode and leaving your comments over at adammarkel.com/podcasts. For more tips, strategies, and support as you consciously pivot into a new business and lifestyle you love, join our Pivot Community on Facebook at pivotfb.com.
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