#138: Jeremy Park: Powering The Good Through Companies With Social Impact

2 Dec 2019 · 62 min
Change Proof

2 Dec 2019 · 62 min

0:00

In this episode of the Conscious Pivot Podcast, host Adam Markel interviews Jeremy Park, CEO of City Current, to explore how purpose‑driven business can create lasting social impact. The conversation begins with personal reflections on gratitude, mindfulness, and family, establishing Park’s belief that relationships and purpose are the true drivers of his work. Park recounts his upbringing in a Texas household with a 24/7 open‑door policy, early exposure to community service through Boy Scouts, and the influence of his parents and brother, which shaped his lifelong commitment to helping others. The core of the interview centers on the concept of "powering the good" – integrating purpose into every facet of a company’s operations. Park outlines several trends: consumers now choose brands based on social impact, millennials prioritize purpose in purchasing decisions, and employees seek workplaces that enable community service. He introduces "turnkey volunteerism" – making it easy for employees and businesses to contribute time and assets rather than just money – and explains how companies can "bake" purpose into their business models through percentage‑of‑sales donations, asset sharing, modified work schedules, and volunteer‑focused initiatives. City Current serves as a catalyst, connecting over 120 Memphis and Nashville businesses (including FedEx, AutoZone, Verizon, Kroger, and WD‑40) to collaborate on community projects such as telethons, disaster relief, mentorship programs, and large‑scale volunteer events. Park shares concrete examples: a rapid‑response telethon that raised $25,000 for the Red Cross, 15,000 volunteers cleaning litter, mortgage‑free homes for veterans, and partnerships with organizations like Samaritan’s Feet. He emphasizes that authenticity and trust are essential; superficial CSR is quickly exposed in the age of social media. The dialogue also covers practical advice for leaders and solopreneurs: write a personal purpose statement, audit available resources (time, equipment, space), allocate dedicated "impact time" on calendars, and embed giving into everyday rituals (e.g., hosting charitable watch parties, mentoring, daily check‑lists). Park describes his own rituals – daily 30‑minute focus sessions, weekly mentorship blocks, and a nightly habit of completing three purposeful actions before sleep. Finally, the episode celebrates Memphis’s unique blend of global corporate presence and small‑town community spirit, highlighting local initiatives like Memphis Rocks, One Family Memphis, and the city’s high per‑capita charitable giving. The conversation weaves together personal narrative, strategic frameworks, and actionable steps, offering listeners a roadmap to embed purpose, resilience, and community impact into both personal and professional lives.

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