In this brief video, the speaker reports the rapid increase in consumer preference for lab‑grown (man‑made) diamonds for engagement rings. He cites adoption percentages: about 12% of buyers chose lab‑grown diamonds four years ago, rising to roughly 25% in 2022, 35% in 2023, and a striking 65% in 2024. The speaker concludes with a request for viewers to subscribe for future content.
What would you say percentages-wise are going lab as to regular in the past, let's say, year? I would say if we went back 4 years ago, 12% of the engagement population purchased a diamond that was a diamond created above the earth by man. In 2022, it rose to about 25%. In 2023, it rose to about 35%, and in 2024, uh, the people selecting a diamond engagement ring created above the earth is 65% are transformed their selection to a diamond created above the earth. Please subscribe so you don't miss any future videos.
