How I’m Using AI to Outwrite, Outbuild, and Outlaunch My Competition | #Success - Ep. 116

Do you have a funnel but it's not converting?

The problem 99.9% of the time is that your funnel is good, but you suck at selling.

If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com/podcast. That's sellingonline.com/podcast. This is the Russell Brunson Show.

Hey, what's up everybody? This is Russell Brunson. Welcome back to the podcast. Um, I'm actually in my sauna, like a red light sauna, with, uh, the Juve light on me. So there's a weird sound in the background, that's what it is. But maybe my brother who edits these can get it, kill it with AI. Maybe not, maybe we have a little weird humming in the background. But I apologize, I just wanted to hang out and, um, record you guys something. It's been, it's been a while, man. Life's been so busy, running and doing and creating and fixing and you know, all the, all the things, and I haven't had a lot of time just to sit down and record special podcasts for you guys. We're getting closer and closer to that. We actually, um, have been building out an entire podcast, uh, studio and stage at the office, and, um, it's exciting. I, I'm trying to shift up the way we do a lot of our content and things like that. Um, we're shifting a lot of everything. Like, I don't know about you guys, but the The world has changed so much in the last, man, even like 6 months with AI and all sorts of stuff, you know. I don't think I really understood the full impact about what AI, how it was going to affect my business and my life until honestly it was last year we went to Agora and we took the Atlas Group to Agora, which is, you know, they're the biggest financial newsletters in the world. They do like $1.5 billion a year. So I was like, it was really cool. We had a chance to learn from them and stuff. And their process is so cool, but it's reliant on these really good, really expensive copywriters, you know, that write these long 90-minute-long VSLs and stuff like that. And so it's interesting because we got back from that. I was like, I want to do a long-form VSL like this. But at the same time, I'm just like, I mean, for me to write something, that'd be forever. It takes so long. This was the first time I was like, I wonder if I could do this with AI. And if you ever had AI try to write something for you in the past, for me, it was just like typically not that good, right? Just come to you like, write me a VSL on this. It's like garbage. And so I started thinking through like, okay, this AI stuff's supposed to be really smart. I'm like, how do we actually do this correctly? And, you know, if you look at it, There's a lot of different things out there, but Claude is the one that's the best writer. So I was like, I'm going to focus with Claude. And so I was like, oh, and I had a friend, Peter, who's in my inner circle. He said, this is really cool. He's like, for AI to do something for you, like for every word you want to get out, you got to put 500 words of context in. And so I took that to heart and I was like, okay, how does that work? And so I I was working on this VSL and it started with me just, okay, I need to get 500 words of context in for every word I want to hack out. And so I was like, okay, let me find swipe files. What? And I found swipe files of the best VSLs ever, right? And I added that to Claude into the project file. And then I was like, you know, every time I've sold a thing in the past, like they throw those in there. So it knows my stories and knows my things. And anyway, I ended up spending probably 4 or 5 hours just getting stuff into into Claude. And then I was like, okay, I'm gonna start writing this VSL. And what I've learned is like, you don't say write a VSL and then it pops out a 50-page thing because it gets, it's not good. Instead, I was like, I'm gonna do section by section. So like, all right, now you have all this stuff, let's do the intro. And they would like, and I talked through like, I want to do this and this and this, make sure we cover these, you know, whatever. And then it would write it and I'm like, oh, it's pretty good. But I'd like export it, edit it, and I'd put it back in. Like, okay, it's good. Now I've edited it. This is how I want the next ones moving forward looking, you know? And I do the next one and it would get a little better and a little better. And by the time like I did 3 or 4 sections, like It was nailing it really good, actually. And I'm like, okay, this is kind of exciting. And anyway, I ended up doing the whole thing. And then from there, after the script was done, one of my friends named Ray, he's a great animator. We've worked with him over the years. I was like, can you use AI to like animate this whole thing? So he took it and spent, I don't know, a month or so animating it. And then we got done. It was like, this video is just insane. And so we launched it and it blew up. And I was like, okay. I get it now. I see how AI can do these things. And so I started becoming obsessed with all the things. And so, yeah, I did. I've done other BSLs. I did BSLs for our continuity programs. I did BSLs for ClickFunnels. I did BSLs, like, just started making all sorts of different things. It was crazy. Like, in fact, one day I wrote 3 50-page BSLs, like, that are insanely good. And I'm pretty good at writing copy. And so I'm going through, I'm like, this is, this is like as good, like as good, if not better than I could have written by myself. Because I did it the way that I kind of explained earlier, you know, and we published those and got those live and now they're making, like they're cranking out money, which is really cool. And then email sequences, I was like, we're going to do this challenge. You probably saw we did a couple of weeks ago, the One Comic Club Challenge. I was like, okay, how do we, how do we, how do I do this? And at the time, Dean and Tony had just done a huge AI-based challenge and, you know, we funnel hack everything. So we funnel hacked it and we went through all the emails and text and everything we'd gotten. There was like 120 messages or something like that. And I was like, okay, for our One Call One Clip challenge, we need the same thing, upload all 120 messages and then put in our context and our story and what we're teaching. And then sat there and in a few hours rewrote 120 emails for our challenge, you know, and it just, and it turns out so good and it's so fast. I did the same thing like before we did the One Call One Clip challenge, I'm like, okay, You know, one of Russell's rules is always funnel hack first. So I'm like, oh, funnel hack first. And so I found everyone who has a really good challenge right now because I haven't done a challenge in 2 years. I'm like, well, what's— who's got the best ones? How's it improve? So I found a couple of people who had really, you know, $20, $30 million challenges. And I was like, okay, so I took all these, had AI analyze them all, break down the process, the scripts, the offers, the bonuses. They just— it gave me this like insanely cool framework for me then to weave in our challenge. And, you know, we did the challenge between the challenge and the email sequences and the ads and like everything that was like AI-assisted. We had the highest converting, the highest converting funnel in my career, honestly, like, which is crazy. Like, because I've done a lot of things and somehow this one became the best so far and we're about to evergreen it and roll it out. Anyway, things just move so fast and we're learning how to use it in so many different ways. I just focus on obviously the marketing stuff, but then internally, how are we— anyway, I just hope that you guys are all paying attention and you're doing stuff with it and you're trying to figure it out because look at the volume of things we're able to create and how fast we can actually create these things. And it's like, I don't know how anyone else is going to compete with me. You know what I mean? And I'm hoping that you're doing the same thing and like getting into this because if you start really understanding how to leverage stuff, like no one's going to be able to compete with you either. You know what I mean? You know what I mean? Yeah. So it's just, it's so cool. You know, it's interesting. Like there's, you know, talk that a lot of people like, there's gonna eventually businesses that are built that are run by one person who's running AI that'll do a billion dollars in sales. I think there's one last year that got sold of one dude with AI. He built a company and sold it for like $70 million. It's like, It's so cool. Anyway, I just hope that, I just hope that you're not falling behind on these things. You know what I mean? I think we're going to do some bigger, like, community-wide trainings on the AI stuff because it's like, when you understand, like, if I could show you guys what we're doing behind the scenes, and it's hard. The next time, or the first time I'll have a chance to actually share all this stuff is with my Inner Circle. We're doing in April the Inner Circle meeting, and I'm going to be going deep and showing everything, the scripts, the concept, the process, the because I want to get those guys all just cranking on this at a high level. But I just want to make sure that you guys at the same time are thinking about it and doing it. But it's been fun because it's also like a lot of the revamp I want to do for this podcast, right? My podcast, my social media, like I really want to change all of it. In the past it's been hard because it's like there's teams and there's people and there's video editing and it's just like all these things that make it hard. And like, how do we shrinkify this? How do we simplify this? How do I, how do I create better content for you guys to get you more excited, you know, and give you more powerful things to leverage and to learn? And so it's been fun because I'm going through like all the best podcasts and getting to see the analyzing, figuring out like what are the, what are the structure things that are different? And I'm trying to figure out how to make mine different, unique. I don't want mine like, I like in the business world, it's like everybody's got the same podcast. It's all interview shows talking to the same people, same time, about the same stuff. And it's like, I want to create something truly unique and interesting and fun and funny. And so that's why it's been taking a little while for me to rebrand, relaunch, whatever you want to call it, the new version of what we're trying to do. But it's going to be really cool. So I'm going to throw out some ideas. Let's grab them. Idea number 1, I own bootstrap.com and I've always wanted to tell the Bootstrap story. I thought someday I was going to write this book called Bootstrap and share how I built ClickFunnels from $0 to $1 billion and bootstrapped it. But the reality is like the way we did it over the last decade is not the way that I would do it now. So I was like, okay, what if the shift is like how we built ClickFunnels from $0 to $1 billion in 10 years and how I'm going to, and now I'm building my next billion-dollar company in 1 year, you know, or less or more. I don't know how we're going to do it 10 times faster now with AI and then showing like, here's the principle from, you know, from we did the first time that here's how I'm replicating it with 1/1000th of the staff, with 2,000 times the speed and precision and, you know, whatever that might be. It'd be really fun. So yeah, anyway, that's one of the big ideas I'm thinking about for the podcast. I think it'd be more interesting. So you get some story time with Russell, but then you also get like, here's the practical application, how you guys can replicate it now. And then even giving you guys the ability to come back and like, and, you know, get things used to, like, again, here's the prompts I use, here's the script, here's the copy, here's the swipe files, here's the, you know, it's like, as I'm showing it, then it's like, here, you guys can do it too. I think that'd be really fun. So anyway, this year's gonna be insane. I said January launched One Call Club Challenge. We sold a certification program and lifetime access to ClickFunnels, a bunch of other stuff. And each month rolling out new things that new companies, new businesses, new offers, new— like, it's— I'm sure a lot of you guys are like, Russell, you're doing so much stuff. It's like, yeah, because I can. You know, there's so many things that are happening. We're able to create such amazing things at such speed. And it's tough because I know I get people come to my world, maybe this is you, who's like, I'm on every email, Russell, and I'm so confused. You're doing this and this and this. And I just want to remind everyone that if you look at my world, I've got 6 or 7 million people on my email list. And so if we do a big challenge and we get 15,000 people sign up, it means there was 5,995,000, whatever the number is, that didn't sign up. And so I got to make new offers and opportunities for them. I always tell people, like in certification, like they saw right now we're working on an e-com challenge and they're like, oh, this shiny object, what should I do? I'm like, focus, just focus. Like this is for those who didn't respond to certification. They don't want to be building funnels for other people, but they may want to do e-commerce. Like there's a challenge for them. Like we're doing something different over here, you know? So anyway, yeah, it's fun. This game's been getting really, really fun again and it's fun for me because I'm getting my hands dirty and I'm in the middle of it. Like I'm doing the copywriting and the funnel building and that like I get to play in all the pieces and it's been so much fun. So anyway, I hope that— hope you're joining the game and doing it. Hope you play the AI to learn how to do it. There's never been a better time in life to build and launch a business. All the stuff that used to be hard to do is so simple. For our Prime Movers, you know, we have a coaching program that teaches people how to build a webinar and people go in there and they spend 6 to 8 weeks building out a webinar and launching it. And it's great. It's the fastest, most proficient way to build a really good webinar. But You know, over the last 2 weeks I've took all the training and I rebuilt it into software that now writes webinar for me. And I haven't given to them yet. If you're the prime mover, you'll be getting it soon. But what's crazy is in a test, Annie Grace, who's one of my friends, I was like, I'm gonna build a webinar for her. And so I sat down and in about 3 hours I wrote and scripted the entire webinar word for word for her or her coaches, whoever, just to read. And it is, insane. Like, everything I've ever taught or said about webinars is all weaved into this flawless, amazing thing. It's insane. So that's the world we live in, you guys. It's fun. It's moving fast. I hope that you're keeping up with it. We're going to plan on doing more training for people just to get everyone into this AI world and understanding it and showing, seeing how to leverage it for so many things because Yeah, those who understand it will be the, will be the rulers of the world in the next 10 years, 5 years, 3, I don't even know. Who knows how long the whole thing's going to last before the world comes in, the robots kill us. But for right now, we got a window where you can make a lot of money in a very short period of time if you leverage these things correctly. So that's what's happened in my world. I appreciate you guys. Thanks for listening. And hopefully soon we'll have the full Bootstrap Secrets podcast built out in a really cool way to teach you guys all this stuff too. So appreciate you for listening and we'll talk soon.

You guys know I've written a few books and people always ask me, how do you stay focused long enough to actually finish? Because let's be honest, writing isn't hard. Staying in the zone is hard. Email pops up, texts come in, you open one tab, and 45 minutes later you're watching something random on YouTube. That's why I use Freewrite. It's a distraction-free writing device built for one purpose: to help you get words out of your head and onto the page. No notifications, no internet, no browser tabs, just you and the draft. When I sit down with my Freewrite, my brain knows it's time to create. If you've got a book in you or a sales letter or the next big idea you've been putting off, go to www.getfreewrite.com/russell and grab yours. Turn off the noise, turn on the words. Your future bestseller is waiting.