OpenAI is building custom AI chips with Broadcom that can handle 10 GW of compute, copying Apple's strategy of in-house silicon. Mark Cuban is licensing his likeness for AI-generated videos with Sora 2, and Elon Musk's xAI is raising $20 billion to train world models for AI video games. A study found language models can predict what you'll buy with 90% accuracy.
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OpenAI just copied Apple. Mark Cuban is letting people meme him for profit. Elon Musk is building video games with artificial intelligence. And AI can now predict what you'll buy better than you can. Here's today's top AI news. Number 1: OpenAI teamed up with Broadcom to build custom chips, planning up to 10 gigawatts of compute— enough power for about 8 million American homes. Nvidia still dominates the market, but OpenAI wants control of its own supply. Apple made a similar move when it built its own silicon chips, cutting costs and boosting performance across its entire product line. If history repeats, this could be a big win for every company built on OpenAI's models, making them cheaper and faster to run. Number 2: Mark Cuban, through his company Cost Plus Drugs, just invited people to make AI videos of him using OpenAI's Sora 2 and the code MCUBAN, turning his likeness into a self-running marketing asset. This signals the start of synthetic influence, where brands and public figures license digital versions of themselves to operate nonstop. Number 3: Elon Musk's xAI is close to raising $20 billion, partly backed by Nvidia. They're training world models that simulate reality for robotics and games. Musk says the next big video games will be built with AI and plans to launch one before the end of next year. If he's right, this could completely reshape how games and entire virtual worlds are created. Number 4: A new study from the University of Zurich shows large language models can mirror human purchase intent with about 90% accuracy. AI is learning what people will buy before they know it themselves. That means the next wave of commerce will be built on anticipation, not persuasion. And that's it! Follow us for more daily AI news.