In this single‑speaker video, the host of Crawling Mondays explains how he leverages Twitter to boost his SEO work. He outlines three core benefits: (1) staying up‑to‑date and learning SEO by following industry leaders (e.g., SEOmoz) and engaging with the community; (2) building real‑world relationships that can turn into conference meet‑ups and collaborations, citing personal examples such as Gianluca Fiorelli and Miriam Schwab; and (3) using Twitter as a natural promotion, validation, and inspiration channel for his own content, from ideas that gain traction to full‑blown blog posts and Poly Mondays editions. He shares practical habits – limiting follows to 699 accounts, curating a multilingual list covering SEO, web development, PWAs, etc., and focusing on positive, value‑adding accounts. To avoid information overload, he recommends a toolbox: Nuzzel for community‑driven news, Spartoru for a clean Twitter UI, BuzzSumo for topic‑specific trend alerts, and Semrush Social Media Tracker for monitoring his own and competitors’ engagement, hashtags, mentions, and growth. The talk concludes with a call to keep interactions positive, use Twitter as an amplification channel, and continuously track performance to make Twitter a meaningful part of daily SEO activities.
Chapters
Crawling Mondays. Welcome to the Twitter special edition of Crawling Mondays. The other day I reached the 66,666 followers and then I promised that I will be sharing about how I leverage Twitter for SEO. There we go. I believe that Twitter has helped me in SEO, especially in 3 different ways. The first one, back in 2007 when I was starting in SEO, I also around the same time started using Twitter. The best way I found at that time to start using Twitter was to start learning more about SEO. I remember that I started following the SEOmoz account, the more prominent SEOs at the time. This is how I started learning more about SEO. SEO in general, interacting more with the community. And in fact, this is one of the most important aspects I believe with Twitter. It hasn't only allowed me to keep updated with the latest SEO topics, but has also allowed me to interact and get to know very interesting, knowledgeable people, the industry leaders that otherwise I wouldn't have never had the chance to meet. And for a long time, I have ended up meeting at conferences that I have had the chance to start attending and speaking at, but it has been like after a while. At the beginning, it was only over Twitter. So I think that this is a big opportunity. On one hand, you are able to keep updated about SEO if you follow the SEO-relevant accounts and professionals that are sharing a lot over Twitter, which is very positive on one hand. And then on the other hand, these are real connections and interactions that you can have and ended up being friends with. For example, for me, a long time ago, one of these people were Gianluca Fiorelli, and then funnily enough, just a few days ago, I ended up getting to know finally Miriam Schwab, right? And I had been a Twitter connection, even a Facebook connection with her for many years already, but it was like just a few days ago that I ended up meeting her. I know that a lot of people think that Twitter can be a huge waste of time if you don't focus, if you can end up procrastinating. Procrastinating a lot, of course. And then on the other hand, that there are trolls over Twitter, as there are good and bad people in all places. But what I will say is to focus on positive, to try to, on one hand, follow the people that you identify that are sharing value and can provide meaningful, insightful input about SEO on a daily basis. So besides Twitter, to follow up with SEO news by following the SEO blogs, and professionals' accounts and Twitter to develop meaningful connections with community that you can later on get to know in real life. There's this other aspect with Twitter that it can help you a lot to distribute your own content as a promotional channel, because if you interact with the community, you share meaningful, relevant news and information, at some point you will end up also sharing yours. In a very natural way, and you will tend to end up being distributed in a much more easy way. Community management 101, right? Really useful to promote your content, to distribute your content. And what I do sometimes is even sharing initially an idea over Twitter, and if I see that it gets traction enough, it can help me to validate that is a good idea, and I end up developing or creating a Poly Mondays edition like In this particular case, for example, was the content pruning optimization flowchart or writing a blog post, for example, a topic that I'm passionate about, I really care about. And I was sharing over Twitter a lot about progressive web apps and SEO. But initially these were topics that I talked about at the beginning over Twitter, and I saw that people were interested. And this is why I ended up covering these topics, whether presentations or longer blog posts, or even with A Poly Mondays. So it can be a source of inspiration too and validation besides promotion. So this is another positive of Twitter. And I know that a few people say that there are a lot of nos over Twitter. That is why I have a maximum number of people that I follow. I follow as maximum 699 people, which I know that is a completely like random number that I chose at some point. However, I have found that this is a good number that allows me to keep updated not only about SEO, but all of the different topics that I care about. And you are more than welcome to join me. take a look at who I am following. And I follow people not only in English, but also in Spanish and a little bit of French too, from all over the world. Not only about SEO, but also web development, speed optimization, progressive web apps, mobile development, WordPress. So you can see a little bit of who I am following and you can maybe identify a few good accounts that you think that might be valuable for you to follow too. Here are a few tools that I use to be able to keep up with the news and information and resources that are shared over Twitter without procrastinating and getting lost among so much information. So I use Nuzzel. Nuzzel is a really, really useful tool that you can connect with your social media accounts and it will tell you which are the news that are being shared within your community. So for example, if I am disconnected for a whole afternoon, I can come back and I can see which have been those interesting type of resources that I have likely missed. Then Spartoru is a little bit similar than Mussel. It has this very straightforward, much clearer type of UI and completely focused on Twitter too. Then I also use BuzzSumo to follow up with specific topics. So for example, I can see only the Twitter shares about marketing and I have the same for SEO and other topics. Yeah. So you can set trending feeds. Trending alerts, and you can select from where do you want to see information from. So I can identify also resources to share that might be valuable. And then on the other hand, another good way to identify what is much more meaningful is with a social media tracker. And I know that there is Twitter Analytics, but sorry, it's not necessarily very useful. I have to say the way that things are displayed, unfortunately there's a long way to go. So I use Semrush Social Media Tracker, which is great because it doesn't only allow you to follow your own trends. Presence over many different social media platforms, but also your competitors or your leaders, those that you want to have as a reference. You think that from where you can identify something meaningful to share too. So for example, here's my profile and I can see activity engagement, and these are all the other accounts that I also track and follow to identify also opportunities. I can see the activities, those that have had more engagement. I can see the hashtags that have been more popular, the people who have mentioned me too, important counts during this timeline, so I can change that time, and the top mentions that I have gotten. So this is a good way to identify who are your top followers, the top mentions, what is really interesting for your audience, those tweets that have generated much more engagement, not only from you, but also your competitor and your activity over time to see if you are growing as expected or not. Also identify what is liked or not, the ways that you can optimize over time. So with these tools, I hope that also your Twitter activity is much more focused. And again, my recommendation here is to keep focused on the positive. Be nice to people. That's the first rule that we should all follow in whatever we do. Hopefully you will be able to use more Twitter to keep up with SEO news, use more Twitter to build connections and be able to interact with more nice people. Within the industry that you can end up learning from and also meeting from real life. And last but not least, use Twitter as an amplification channel, distribution channel, and you can use these tools also to identify more meaningful news trends, to track your activity over time, to identify what other people are also doing well or not, and identify opportunities also to engage in a much better way and make Twitter meaningful for your SEO day-to-day. Hopefully this has been useful for you. Thank you very much and see you in the next Crawling Mondays. Crawling Mondays.
