Alisa Cohn - How to Get Your Message Out to the Press

I'm here at Davos with Greg Gallet. He's the CEO and founder of Muck Rack. And Greg, you are talking to corporate communicators here. What's new in the world of corporate communications and AI?

Yeah, what's new in corp— corp comms? A lot of focus on influencers now and just the, the real explosion of places you have to go to tell your story. I think there's a big feeling you can't just go to one or two outlets anymore and expect everyone's going to read it. You have to talk to lots of podcasters. YouTubers, people who are writing Substack, whoever it is that helps you reach your audience to get your message out.

Amazing. So what specific tips do you have for people who want to get their message out?

Yeah, identify all these new outlets. I mean, that's a big part of what we built into our software, but you can even think for yourself, uh, what are you reading and what are people like you reading that you need to reach? And then reach out to them. A lot of, a lot of these people, especially the, these newer content creators, they're not saturated yet, uh, with messaging. So if you reach out, if you offer something of value, even just offer to buy them a cup of coffee, it can go a long way in building that relationship and getting coverage.

Outstanding.