Alisa Cohn - Raising Money as a First Time Founder

27 Jun 2024 · 1 min
0:56

In this segment of her YouTube video, Alisa Cohn advises first‑time founders on how to begin fundraising. She outlines a three‑step approach for the first idea: (1) research investors who have backed companies similar to yours and compile a list; (2) secure warm introductions by leveraging your own network or by connecting with founders of the investors’ portfolio companies, asking them for advice and potential introductions; and (3) develop a compelling narrative that will capture the investor’s interest and motivate them to write a check. The tone is conversational and supportive, emphasizing that founders should actively seek help from experienced entrepreneurs who are eager to assist.

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