Alisa Cohn explores Nathan Barry's idea that creators should teach what they know. Even common topics have deep details others don't know and value. Look around your life for niche knowledge and share it through videos, articles, or newsletters.
Chapters
Teach what you know. That's a phrase I heard from Nathan Barry, the CEO and founder of ConvertKit. I love that idea because it empowered me to scan my environment to think about what am I an expert in and what are the details of expertise that I can provide to others. Also, I think for all of us, we think, oh, everybody knows this. It turns out that when you're deep in a topic, not everybody knows about it. And by the way, it turns out people are really interested in the details behind the scenes of how you do your craft. So teach what you know is a rallying cry for creating videos, creating articles, creating newsletters, and other content that will help other people, and that can just come from your own personal expertise. So teach what you know.