From Start-Up to Grown-Up: Gary Vaynerchuk on the importance of attention for companies

If you're an entrepreneur, if you want to be successful, you need to get attention and you'd be like, oh, that's not good for me, or I don't like that. I'm not like that. You have to kind of get over your discomfort and try new things.

This goes back to the gym. I don't want to go to the gym and I don't want to eat clean, but if I don't, I won't live as long or as healthy. I get that people may not want to do social media. People have political points of view on social media. People have emotional points of view on social media. But for— let me make this very clear to everyone who's listening or reading. If you do not build awareness and relevance on social media, your business is in trouble. And you can snicker and scoff because your business is doing well right now and you're not doing social, but that's because you're looking at yesterday and not tomorrow. Every day that goes by, there are people outflanking you on gathering attention, which is the only asset that leads to action. Nothing can happen. You can't vote for someone. You can't marry someone. You can't choose to go to a restaurant. You can't buy a sneaker. You can't decide to like a sports team. There's nothing that happens on Earth that doesn't start with the intention.