Aiden Snell breaks down three video formats brands need. First: a brand message video that explains who you are and why you're different. Second: a high-production testimonial video with professional gear that shows how your product transforms customers' lives.
Chapters
Well, every brand should have these 3 types of videos. Number 1, a brand message video. This is like who you're all about, right? This is essentially like, who are you? Why should I care about you? Why are you different than anybody else? Like, what do you offer and how are you gonna make a difference in my life, the viewer? Then you should have testimonials, right? Like high-level testimonials. I'm not talking about iPhone content. I'm talking like professional cameras, professional lighting, professional audio. A high-level testimonial where you can actually dive deep into the stories and the success stories that you've been able to accomplish for your clients, right? How has your product, how has your service really transformed the life of this individual?