In this informal two‑person dialogue, the speakers discuss practical, low‑cost strategies for small‑business owners to gain online visibility. They start by recommending free platforms—Google My Business, Facebook, and optionally LinkedIn—for establishing a digital presence. Emphasis is placed on actively maintaining these pages: posting multiple times per week, using high‑quality featured and profile images, and uploading product photos. The conversation then shifts to the role of online reviews, noting that review volume varies by industry and that businesses should monitor and encourage them where appropriate. A case study of a local gluten‑free bakery illustrates how niche offerings can attract attention, but also how niches can become saturated, prompting the need for continual differentiation (e.g., unique product angles like special cookies). Throughout, the speakers stress the importance of commitment and ongoing effort rather than a one‑time page creation.
Chapters
I think if you look at it and you go, hey, what can I do on a shoestring budget, right? You can set up your Google My Business page, which is free. Set up your Facebook page, which is free for your business. You know, you can, you can put— make sure you have a, you know, depending if you're doing business to business, have a LinkedIn.
I disagree with setting up the Facebook page. And don't set up a Facebook page and not put pictures or You know, just claiming the page isn't doing nothing for you.
No, you gotta post on it. You gotta put a couple of posts every week on there.
Yeah, man, do— you got to do the knowledge, know what it is, like know the—
you have to make a commitment.
The dimensions of all the other stuff, you know, like the featured image, the profile picture, have a bunch of product pictures ready to upload so that you don't, you know, and then, then you can, you know, be done, walk away with it for a while. But I highly suggest not to just go and, you know, create a Facebook page and leave it. I hate finding businesses that have still the grayed out profile picture. No.
Yeah, because people, like, if they're gonna make their first trip, like, to your business, they're gonna usually go to Google. They're gonna Google your business.
I'm Googling your business.
And then you're— and then they're gonna go look and see who's in the area. If there's any reviews. I don't really— I'm not a review person because I think certain businesses get a lot of reviews and other businesses don't get a lot of reviews.
Yeah, I mean, so like restaurants tend to get tons of reviews. Like I said, it's going to be different, you know. You're once— like, especially if you have a niche, like a niche market, you know, like some very specific, like, uh, cotton socks or something, you know what I mean? I don't know, like, what's something that I'm—
no, like, there's a guy in my area, he has something niche, man.
He does. He a gluten-free bakery.
So the guy's really smart and he gets on there and he, he does— he usually posts like some videos of like what's in the bakery, you know, and then people know, like, if you're looking for gluten-free, you're definitely— that's not even so niche anymore though.
That's, that's very popular.
I'm not— yeah, it's popular, but there's not many bakeries where it's only— that's not true.
They have gluten-free stuff. Oh, okay. Well, out by— there's a bunch of bakeries that is gluten-free, everything's vegan, gluten, yeah, so I don't know. Like a couple years ago, that was very niche. Right. You know, gluten-free.
Well, that's what I mean. Things become very niche and then all of a sudden it gets saturated market. Or let's say maybe you make cookies. Oh, well, it's what kind of special cookie do you make that everybody wants to buy your cookies?
