Fighting Back Against Friendly Fraud 🤯 #chargeback #fraud #ecommerce

Great. So we started almost 5.5, 6 years ago now, and we deal with chargebacks for merchants, especially those illegitimate, what they call friendly fraud or first-party misuse chargebacks, trying to recover those funds on behalf of the merchants in a different way, not using manual teams and not using automation of templates. But rather getting a tailored response for each and every case using a system we call Dynamic Arguments. And what that allows us to do is to tailor each and every case and actually handle the volumes at scale. This all started in my career in the payments space. I started on the anti-fraud side of things, and in the anti-fraud space, I was really growing during that revolution of using machine learning to actually detect true fraud.