FTC's New "Click To Cancel" Rule!

23 Jan 2025 · 1 min

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The FTC's new Click To Cancel rule requires merchants offering recurring billing to make cancellation as easy as signing up. Non-compliance carries per-instance penalties, so businesses face serious financial risk if they don't comply quickly.

And the FTC put out a rule, a hard rule, after California passed their law. And, um, you know, how is that going to affect merchants in the SaaS business, recurring transaction businesses where people are getting billed for like lawn service every month or pool service or a SaaS product? Like, so how's that going to shake out? What's your thoughts on that?
You know, we'll see. We will see. I think a lot of businesses initially are probably not going to do it compliantly, but a lot of businesses need to be aware there is some pretty significant penalties and it's per instance, which is like crazy, right?