How Do You Prepare Your Business for a "Slow Season"?

19 Jul 2024 · 1 min

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In this brief segment, speaker Allen Kopelman (Speaker A) shares practical, low‑cost ideas for small‑business owners to make the most of a slow season. He suggests using the downtime to develop a marketing plan for the upcoming busy period, experiment with new menu or product specials, host open‑house events to invite the local community, and run attention‑grabbing contests (e.g., a burrito‑eating challenge) to generate buzz and foot traffic. The tone is informal and encouraging, positioning the slow season as an opportunity rather than a setback.

Chapters

You know, the slow season, in my mind, you know, there's a lot of different things that you should, you could be doing with your time, right? Like you could be setting up your new marketing plan for the upcoming busy season, right? You could be trying new specials or, you know, if you're a venue, right, maybe you can have an open house during slow season to invite the community over there to get people to come in or You know, like you want to have like some sort of contest, right? Like a burrito eating contest or some shit.