How To Reach Your Target Audience? 🤔 #marketingtips

17 Oct 2023 · 1 min

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In this segment, the presenter advises business owners on how to connect with their target audience. He outlines a multi‑channel approach that includes maintaining a blog, posting regularly on social media, launching a podcast, and creating a YouTube channel. He emphasizes that owners should not feel forced to use every platform; instead, they should select the channels where their specific audience congregates. As an example, he notes that a demographic aged 34‑43 might be more active on TikTok or Twitter, so focusing efforts on those platforms would be more effective.

Chapters

Etc., etc. Now the business owner's job is to reach them, right? So how do you reach them? You know, you, you, you do blogs, um, you do social media posting, um, you, you, you know, you might want to start a podcast. You definitely, you definitely start a YouTube channel. Yeah. Um, you know, you know, you don't have to control social media in a sense that you are, you're, you know, like you're a business owner. Maybe you're really good at TikTok. Or maybe you're really good at, you know, you really, you really like enjoy Twitter and, you know, that's where your target audience is because they're, you know, like 34 to 43 years old.