How To Sell To Any Business! #BusinessAdvice

21 Aug 2024 · 1 min

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In this brief segment, Allen Kopelman shares a practical sales insight drawn from his experience acquiring customers for his venture Digital 1380. He observes that business owners generally avoid phone conversations and have very limited time for small talk, especially about topics like their website. Consequently, a salesperson must reach the prospect at the right moment and immediately present a concrete solution to a specific problem. By aligning the pitch with the prospect’s immediate need, the speaker argues that you can effectively sell to any business.

Chapters

Like, for me, um, when I was finding customers and clients for Digital 1380, you know, I realized no one wants to talk on the phone, and business owners don't have time to chit-chat. They don't, they don't want to, you know, they don't want to talk about their website. They don't want— so you got to catch them at the opportune time. That's with anything. Well, for sure. But you walk in at— what I'm getting at is is if you're providing a solution to a problem. Yeah, you can sell to anyone.