Keep Your Business Name SIMPLE! #Business

16 Aug 2024 · 1 min

Watch on YouTube

0:52

In this brief monologue, the speaker advises entrepreneurs to keep their business names simple and customer‑focused. He warns against using URLs as names, overly personal or cryptic identifiers (e.g., "Digital 1380"), and names that lack clear meaning for the market. The core recommendation is to choose a name that is relatable, descriptive, and easy for customers to understand, rather than one that reflects the founder’s personal preferences or internal jargon.

Chapters

Your business name doesn't have to be a URL. No, don't limit yourself. You can be creative. You know, if you're, if you're, uh, I've been thinking about names of businesses, so I don't want to say the ones that I have, right? Okay. Um, so like, uh, you know, for instance, Digital 1380. It's a shitty name. It's the first name to my company. It doesn't describe anything. Digital, yeah. 1380, what is that? Is it a scale? You selling Drugs, like, what is it? You know what I'm saying? Like, and actually it is a scale, so I, I didn't do my, you know, my due diligence, and I was, you know, it's, it's all about me. So I would say to don't be so personal, but don't pick a personal— like, think something that is going to be relatable to your customer.