Nick Tomic How He Started

3 Jun 2025 · 1 min

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Nick Tomic got hundreds of sign-ups from Discord and Reddit but users were stuck. He built a hack that froze their screen and popped up a video call so he could talk to them directly. Ten months later, he turned that into a product for other founders to do live user research.

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getting all these signups, right? Like hundreds of signups a day from random sources, mostly Discord, Reddit. And I, I really wanted to see what these guys were doing. So I installed Hotjar and then I saw them getting stuck in the app, right? And when you're an early stage SaaS founder, there's nothing more frustrating than watching your users kind of come in, complete step 1, complete step 2, and then they get stuck and they leave and they never come back. So I thought, what if I could freeze their screen, jump in front of their face and say, hey, I'm the founder, can I talk to you? So I kind of hacked that together. And yeah, I was able to have over 10 hours of conversations with my first users in the first couple of weeks of implementing that. And about 10 months later, I decided, you know what, let me turn that into an actual software.