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Don't start a business in a town where an identical one already operates nearby. Direct competition with an established player in the same market will severely limit your chances of success.

Don't start a business in a town where an identical one already operates nearby. Direct competition with an established player in the same market will severely limit your chances of success.
You don't want to start a business and, you know, two towns down up the road, there's the exact same business with the— in the exact same business model.

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