
Allen Kopelman's business charged $75 to fix credit card machines that competitors wanted $600-$800 for, then offered free future repairs to land a major client. A simple way to undercut competitors and win big customers.
Chapters
But, you know, but it was crazy that we used to get tons of phone calls. Oh, our credit card— we have— we had our— we got 2 or 3 very big customers, chains, because we caught— they called up and they go, oh, our processor can't fix our machines. Every time we want to— every time a machine breaks, they want to charge us $600, $700, $800. So we're like, listen, you go with us, we'll take care of everything. So this one guy gave us a big box of broken machines. We took it to the local place here. We're lucky that there is a local guy that fixes the credit card machines. Gave it to him, went back the next day, picked them all up, drove them down there. The guy's like, are you serious? We're like, yeah, that's it. Like, we can do it all day long, no problem. How much was it? Oh, $75 each. The guy wrote us a check. Boom. Then we said, we said, well, you know, we want to get your business. If you, if you do business with us, we're not even going to charge you to fix the credit card machines.
More from Allen

How B2B Companies Can Turn YouTube Into a Lead Generation Machine | Featuring Samu Kovacs

How AI Is Transforming E-Commerce with Zero Code | Kumar Senthil, CEO of Firmly

Dre Baldwin on Discipline, Leadership, AI & Business Success | The Mindset Every Entrepreneur Needs

The Same Skills That Made Me a Pro Athlete Built My YouTube #podcast #entrepreneurship #success






