Tips From A Business Owner! #BizToBizPodcast

25 Jan 2024 · 0 min

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In this podcast excerpt, the speaker discusses how businesses can create recurring revenue and strengthen customer relationships by offering low‑cost subscription services. Using the example of an air‑conditioning company that charges about $20 per month and provides two service visits per year, the speaker explains that such a model keeps the company top‑of‑mind for customers, reduces the likelihood that they will switch providers, and serves as an effective strategy for building a larger, more loyal customer base.

But there's, you know, you got to figure out like what kind of service you could offer. But I've seen people like air conditioning companies do it because people forget, like, oh, if, if they're paying $20 a month and the guy comes twice a year, right, you know, you're calling that company to do your service. Yeah, but you might forget if you weren't doing that, then you might call somebody else. I agree. So that's a way to, you know, to build your customer base also.