Why She Does It! #MarketingGenius

19 Mar 2025 · 1 min

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A business owner can lose $20,000 on sponsorships and travel without a data-driven marketing plan. The speaker shares how his father wasted money on unproven tactics, then explains a science-based approach that stabilizes cash flow and protects payroll.

Chapters

And you know, you can waste $20,000 easy on a show, right, with your sponsorship and your travel. And that money goes fast if you're not spending it in the right way. So, you know, we— that just too much money is being wasted. Darts against a dartboard. You know, what does my gut instinct tell me I should spend my marketing on when there is a science behind it where you can actually get that predictability, which is really great. And I don't know if I've mentioned this to you, but my father was an entrepreneur. My late father was an entrepreneur. And so I saw how much money he wasted on marketing strategies that weren't paying off. And I saw the weight of company performance that he brought home. You feel it. I feel it as a company owner, right? You've got to make payroll. You've got to hit your numbers no matter. And marketing can, can give you the predictability and the peace of mind that lets you sleep at night and not carry so much burden. And that's, that's why I do what I do. And when I'm helping our clients and helping your listeners, it's like I'm helping my father and others like him.