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A plumber who just fixes pipes is generic. Add something specific, like using a video camera to find leaks, and you become the person customers search for when they need that exact thing.

A plumber who just fixes pipes is generic. Add something specific, like using a video camera to find leaks, and you become the person customers search for when they need that exact thing.
Just because you're a plumber, right, that doesn't make you, you know, ununique. Um, maybe you do something specific like, uh, what's the— when they put the video camera down. Yeah, they do. Yeah, you do video camera if someone's got a leak, right? So then you— so then, you know, that makes you very unique, and that's something that you want to just, you know, That's what you want to offer. That's the service that you want people to find you for.

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