You MUST Keep Your Business Popular! #BusinessTip

20 Mar 2024 · 1 min

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0:34

In this brief segment of Allen Kopelman's business‑advice video, the speaker emphasizes that the business should focus its offering on younger customers who reject traditional, time‑consuming sign‑up methods such as filling out forms or phone calls. Instead, these customers expect immediate, online onboarding and payment experiences provided by platforms like Stripe, Square, PayPal, and QuickBooks. The speaker notes that competitors using these digital services are effectively bypassing the business, implying a need to adopt similar instant, friction‑less processes. A casual aside about the office being cold is also included, illustrating the informal tone of the clip.

Chapters

We're trying to do is we're trying to aim the offering at the younger age category. And those people don't want to fill out a form and talk to us on the phone. They want to get it now. That's why they're going to Stripe, Square, and PayPal. Okay. Or signing up for QuickBooks. They're just passing us right by. Also, they're— those different companies you just mentioned are cool. Well, we're cool. Yeah, it's cold in the office.