Episode 56: From Musician to Money Maker: Turn Your Passion Into a Cash-Making Machine

Do it, do it, do it, do it. Trust the process. Follow the steps exactly. And you can't, you can't fail. You've got so much support in there. I was explaining today I've got a new offer that I'm bringing out. I'm a musician, I'm a songwriter. Yes, I deal with words, but I don't use like copy to sell stuff on funnels. That's, that's not my forte. So there's coaches in Tiny Offer Accelerator, for example, who will help you out with this. And even though my funnel today was absolutely roasted, this, that is what I need. I need that so tomorrow I can go make those changes and it will be so much better. Like, the support you get in there is wild and so, so, so, so useful for someone who is like on the fence thinking, is this going to work for me?

Welcome to the Start Tiny podcast. I'm your host Ali bjork and in 2019 I launched my first ever tiny offer for $27 and have since generated over $5 million in revenue after starting an industry wide low ticket revolution.

I've been helping other entrepreneurs launch and.

Scale their own tiny offers and on.

This podcast we pull back the curtain.

On exactly how they're doing it so.

That you can do it too. Hello and welcome back to another episode of the Start Tiny Show. I am so excited that you guys are here. Today's guest is somebody absolutely amazing that I've had a chance to coach inside of my Tiny Offer accelerator program. Every so often I like to do these Tiny Offer success stories where I bring on clients and students and you notice people I've gotten to know through the Tiny Offer method and, and people who have implemented a Tiny offer in their business just so I can share a little bit more about their stories and their experiences and the results, especially that they've been able to accomplish in their businesses and in their lives because of having a Tiny offer now. I did not this in interview like blew my socks off. I did not prompt Lynn's to say.

Any of the things that she says.

Inside of this episode and it totally blew my mind. I haven't even gotten to talk to her in the last couple, maybe even like a month. So I didn't know all of the things that she had accomplished and like how well her Tiny offer was selling. Like, I had no idea prior to this interview that you are about to listen to. So I hope it inspires you and amazes you as much as it did for me. And, and I just love to get to Hear these stories because having a tiny offer truly can be life changing in so many different ways in all different industries. And Lynn's. One thing I especially love about Linz, one of the many, many things that I love about Lynn's is that she's not in a typical, like, make money online niche, right? Like the MMO niche. Make money online. A lot of people have beliefs that you can only make money on the Internet if you're teaching other people how to make money on the Internet. And you know what, I had some of the same beliefs when I first started. So to have people that I've had the opportunity to serve in all sorts of different niches, you know, I've, I've helped everybody from like bone broth making to authors, to health coaches, to life coaches, like spiritual coaches. One of my favorite tiny offers that we're optimizing right now is about astrology. So like, oh my gosh, there's so, so, so, so many different things that you can create in the world of tiny offers for all sorts of different business focuses. So that being said, I'm going to go ahead and jump into the interview with Wins. I hope you love her as much as I do and I'll see you inside of the episode.

Hey, everybody. Welcome back to another episode of the Start Tiny Show. I'm super excited that you are here. I have an amazing guest that I get to share with you today and I'm excited to share her story and have her tell you a little bit about her business and a little bit about how she's used a tiny offer and funnels and ads and all sorts of amazing things inside of her business. So, Linds, thanks so much for joining us on this podcast. If you could go ahead and share a little bit about you and your business. Let's jump in with that. Yay.

Hello, everybody. Thanks for listening. So my name is Linds Crichton. As you can probably tell from the accent, I'm in the uk. I am a musician, songwriter, producer, and now mentor for other independent musicians. And I help musicians to find their fans, grow and nurture their audience and make money me with their music, which is not always easy in this day and age. So it's something that I'm super passionate about. I feel like it's a journey and a road that I had to travel myself. So when I meet another musician that is like me, but like three years ago, I want to grab onto them and go, I can show you how to do it. It'll be okay. So, yeah, that's what I'm doing.

I love that and I love already I love a couple things that you said the you three years ago. I think that applies to so many people that I work with of they are. Are where they are now because of all the work they've put in and everything they've learned. But oftentimes our ideal client is a previous version of ourselves. So I think that's. It's really interesting that you've found that as well. And I think it's cool that you have. Do you. Would you consider it like B2B or B2C as far as, you know, like the business acronyms. Like are your people. Did they. Are they more consumers or more like businesses? Is this new to them to like pay for education? I always wonder that.

So this is really interesting when it comes to musicians because I say that musicians are often the only people on the planet who don't realize that they're in business. They. They are creative people. They want to hide themselves away in their studio and make. And make music. So there is so much for every entrepreneur nowadays that that needs to be done. But especially for musicians to understand that there's that difference between you can't rely on a label anymore or if you want to make it by yourself, then you have to do all these other things as well. And it's just not wheelhouse. Like when would we ever learn to do any of these things unless we had to do them ourselves? Like, I'm not good at business because I'm good at business. I'm only getting better at business because I'm learning about it all the time. So yeah, it's. It's tough for musicians. So I guess in answer your question, I am. I think I'm business to business, but they probably think of business to consumer.

Yeah, that's really interesting distinction. As you were talking, I know a handful of people who have been a similar ish niche to what you're doing and ended up almost like leaving or getting frustrated because it's hard to monetize or it's hard to, you know, if they don't realize they're business owners yet, they might not be willing to invest money in themselves. So I'm excited to jump in and talk about what you offer and how you figured out how can you be a successful business owner too if you are in with people who don't necessarily know that they should be invested or investing or learning and all of that. So before we jump into that part of the story, can you tell us how did you get started in this business, like how did you go from being musician to now being musician, educator and you know, influencer if you will.

Oh wow. So the switch from musician to kind of more educator came in. Well, I actually before I became a musician, I started as a secondary school teacher. So I already had like the education background, but actually my lifelong passion and any musician that is in this similar situation, it's in your DNA, you can't not make music. And so I wanted to get out of teaching sort of in schools. So I made that switch, did that for a few years and then actually in March 2020, that glorious time.

Oh yeah.

So I posted a YouTube video all about how to live stream for musicians and how to get great audio because it taken me so long to like crack the code on how to do this. And of course for musicians, music is our product so we have to get the audio, not just the video. So anyway, I made that video, posted it and it just went a bit gangbusters in March of 2020 because all the musicians wanted to live stream. And from that I then was getting questions all the time about, well, if you figured this out, then how have you got this many followers on social media? How are you making money, how are you doing this, how are you doing that? And so I wanted to help everybody, I wanted to ask, answer all the questions, but I couldn't keep up. So I ended up packaging it up into kind of like a course or a program which was great. And that sold really well for about three years or so. And then in the sort of past 12 months or so, it started to slow down a little bit. Not because people didn't want it or need it, but I think I was almost caught between a rock and a hard place. Because the price point of my course at the time was sort of $800ish mark. And it was as if, I don't know, I think people just needed a piece of it or like a smaller, a tiny offer of some kind that, where they could pick, cherry pick and pick and choose which bits they wanted. And lots of people were telling me to go high ticket and high. And I'm like independ musicians can't necessarily afford high ticket. They need something fixed now to kind of test it out. And so yeah, that's kind of where I found you.

Yeah, I love that, I love that we got connected. But, but back to what you were saying, I was thinking as you were talking, so where did you post the video originally that kind of went viral.

If you will, that that was on YouTube.

Okay, so posted on YouTube. Did you have a following on YouTube already or was it kind of.

It was small. I mean, it was, I don't know, a thousand or so subscribers at the time. It's more than that now because, I mean, what I've realized since that point as well is that I now know how to use kind of SEO on YouTube so I can create more how to videos, and that will grow my audience as well. And, you know, each video that I post is I call it like a little match. And on its own, it's great. It can pull people in, but after a while it could fizzle and die out unless you keep adding more in, and then the small match can become an inferno. The problem with it is, is that it's very time consuming to make YouTube videos all the time. And what I realized is that was kind of pulling me away from my actual day job making music and doing all the stuff that I love. And so I was kind of spreading myself way thin over all sorts of different, different things. So I kind of just needed to find a way to, like, speed the process up at the same time as Streamline, which I was like, this is like a unicorn. Where the heck am I gonna find that or do that?

Anyway, that's where the tiny alpha comes in, right?

That's where the tiny alpha comes in.

So what's the YouTube strategy? Was that kind of your original plan is like, I'll just start sharing on YouTube and. And grow from there? Like, was that kind of the strategy that you started thinking?

Yeah. And honestly, I mean, I don't know if anybody else described it like this, but it was like being on a diet. Like, I would get on the bandwagon, I would post a few videos that they'd be great. Some would flop, some would be fine, some would take off later on. By the time you've already kind of gotten a bit despondent by it, like, it was such a roller coaster. Right. Then you'd fall off the wagon, and then you'd be a few months and then you'd get back on and it was like, yeah, this is ridiculous. It's taking up all my time and mental energy to do this. I want to help more people. I want to have more impact so that I can help more musicians. Because clearly there's that they're out there and they're asking for help, but I can't keep up. So.

Yeah, yeah.

So what I think is cool about what you said, just to reiterate, for anybody who didn't catch it when you were talking is that you, you started with an idea and you started taking action on that idea. And it's, it's almost as if like you, you obviously didn't know that that one specific topic was gonna help you go viral. You didn't know that that was going to lead to creating course or like any of these next level things. You know, it's like the start tiny concept that I talk about a lot. If you just start, you get clarity on your next step and then that brings clarity on your next step. Like, I talked to so many people that think they need to know their next 20 steps, but in reality, like, I didn't know tiny offers were gonna be a thing. I just launched a product and then everybody was like, how'd you do that?

How?

Show me the funnel, show me the ads. You know, so it's like people were asking you lots of questions which turned into a course, which then turned into segmenting off pieces of that into, into tiny offers. I guess so. So one thing, you know, you figured out that people were really interested in that live streaming, the audio, or was it video or audio side that they, that you taught them?

It was both actually. But I think just because they were musicians, I was kind of focusing on audio just to get that right when live streaming.

Yeah. So they, they found you on YouTube and then gave you some different ideas. When you created your original tiny offer, which do you want to share with everybody? What that, what that tiny offer is that you ended up. Is this your first tiny offer that was successful or was it like a second?

Yeah, no, no, this is. So the tiny offer that I created in the Tiny Offer accelerator is my first tiny offer. I had made a program beforehand, but the interesting thing about that even was that, so the tiny offer really, it's not about live streaming for a start. That's when that's where my first video sort of started. The interesting thing about the program that I created, I literally got on Zoom calls on the telephone, face to face meetings with all sorts of musicians and asked them loads of questions about, you know, what are you mainly frustrated with as an independent musician? Where are the obstacles? You know, if you could wave a magic wand, what would you want to be doing? All. All those questions to try and do my market research. And so from that YouTube video on live streaming, actually I created like a whole 7 module thing that only one of the modules was about live streaming because they were telling me, well, I don't even know where to find my audience. I don't know how to post on social media, I don't know how to make money, all of these things. And so I thought well I can answer those, I could flesh those out. But now I'm at a place with tiny offers is that sometimes musicians don't know they need all of those things. They think they need to grow their audience first. And so actually what I'm doing with it with my first tiny offer is helping them with that first to get clear on who their audience is and how to post on social media to attract eyeballs to their music. And then I'm looking to create more tiny offers so that once you've done that you might need this one now. Oh and then once you've tackled that you might need this one. So it's yeah to your point before about you never really or some people never know where to start or what product to make first. Sometimes you've just, well you've got to ask your audience. I mean I say that to musicians all the time so I guess that's the same for entrepreneurs as well. Ask your audience what they want or what they need or what they think they need. Fill that need with the knowledge and expertise that you've got. But you might need to kind of like course correct and iterate you know, down the line. And certainly with making the tiny offer I did not realize that I was necessarily this was going to be my first tiny offer. So my first tiny offer here is a 365 content calendar. So for musicians, musician specific ideas on how to connect with your audience rather than just post and blast information. It's. It's helping people to firstly get off blank page syndrome so speed up the process of what do I post today? There's a bank of ideas and yeah it's going really well.

Yeah, that's awesome. So I think that there's something magic about that 365 number. I don't know what it is like I, because I have a 30 day calendar as an order bump and it's like anytime you do it for people and you give them something that's already done or you've already put in the effort to be able to you know like plug and play kind of those more template based things can work really well. So that's, that's awesome that that's working working for you too. So you said it's going really well. Can you share what really well means for you or what having a tiny offer has done for your business or if you are able to share numbers or data. I would love to hear that too.

Yeah. So I mean, I joined Tiny Offer Accelerator in I think it was May of this year. So that's like four and a half months ago from now. And the first month or so I was just learning, learning, learning, like consuming. Like, what is this? How do I do it? And then I would say probably the into the second month I was creating the first funnel. So I had been part of a platform before where I can create funnels. I'm not gonna name any, but I was part of making funnels. But as a musician and I mean, I was gonna say non entrepreneur though, I didn't, I didn't, I didn't, I didn't know how. I didn't know how to make a funnel. I didn't get copywriting. Like, I'm a musician. I've got enough plates to spin. Like, I just need the step by step guide and I will make it, but I don' what I'm doing. So that was kind of the first six weeks of getting up and running, doing that. And then when I went to turn the ads on to connect with all of that stuff, I was like, I don't like ads and I don't know what I'm doing and I'm going to lose money and it's going to be awful. But it wasn't. And so literally within a month, I'd got my first hundred people that had bought this tiny offer and some upsells and I was like, what? And the thing is, during the last month I haven't been able to work in my business because it's been summer holidays in the uk, the kids have been home, we've moved house. I mean, the juggle struggle is real. I'm spinning the plates all the time and the money has been coming in and it is blown my mind.

I love that I'm gonna cry. That's the ultimate. That's what it's supposed to do, right? So when it is fully functional and working and you can have your life and you know life's gonna, life. Like I was just telling Linds before we started this interview that my son broke his clavicle last night. And like I'm still making tiny offer sales today. Like, you know, life is lifing and things are going to happen and it's unpredictable and to just have, I think, the consistency of that visibility that you're not responsible for and it's just you're showing up and people are still seeing you, it keeps that top of mind awareness for, for People and something. Something really cool that you said even before we started talking or recording, I guess, is that you're working on a second funnel now, which I would love to talk a little bit about the ideas behind that one. Or, you know, like, is this the next step for people who are already you. You grew up by a hundred in the first month, but how many have you sold since then?

So just in the tiny offer, I'm closing in on 400 members to that I know.

Oh my gosh, that's awesome. I know buyers.

And the best bit is like, I mean, I can't. This sounds really ridiculous, but I'm just gonna say it because it's. I didn't realize how much tension and stress there was in my body because previously when I had my bigger course and whatever, either people would come in through the YouTube videos, as I've said before, but it was quite feast and famine. Sometimes there'll be nothing for ages and then there might be two calls and be like, oh, gotta make sure I've got these two calls. Or I would be there, you know, doing lots of outreach every day. If I'm doing outreach organically every day, I can't be working on my music, I can't be working on the business, I can't be helping on a bigger scale. So what I've noticed over the summer with, with sales coming in, like, I'm consistently making, let's call it on average, a hundred quid pounds. I don't know how much that is in dollars. I probably should with a conversion rate now because I keep checking, but 100 pounds a day, this is after my ad spend and like, that is ridiculous. I made. I made one ad, I made one funnel and I made one product and I'm making money off the back of that. What the heck. So yes, now I'm trying to like make that impact bigger. So I know we're coming up to a period for musicians where they want to kind of cash in as well. On Black Friday, Cyber Monday, Christmas, Halloween, all these kind of big spend moments in a year. And often what happens is they don't know how to make a product that their audience actually wants. They don't even know how to create it physically. They don't know how to sell it. They've got nowhere to sell it. They don't know how to do the social media, all these things. And so I've created a workshop that's called slay your sales. I know, cheesy, but it works. Teach musicians between now and Christmas, you are Gonna make some money. This is how you're going to do it. So it's kind of like a, a 5 mini video workshop on. This is how you know, these are ideas that are quirky and personalizable and a little bit off the wall, but you know, better than like your T shirt and your tote and whatever, which is fine by the way, because merch is merch, but different kind of ideas and experiential ideas that people can, musicians can create and sell to their audience. So that's what the next funnel is going to be. And it's a bit time bound so I'm keen to kind of like get it out. But then when January comes around, I want to create another helpful workshop for people where they're talking about vision, planning and you know, it just, it kind of goes on and I want to create something soon for them to learn how to use ManyChat. Because if the 365 content calendar that they've got currently is working and it's getting eyeballed. Well now let's take that conversation a little bit further. So that's going to be like my sort of one time offer at some point, you know, to add it onto the funnel. So all I can see at the moment and I feel more excited about my business now than I have done in a long time because I'm ex. I can see the pathway. Like I can see how I can be whizzing up another funnel like baking a cake. Oh, I've done it once, I'll do it again. Bosh, out it goes. Another Facebook ad. Whiz that out. Yeah, off we go. And then we're flying again. It's like that was not possible three months ago.

Oh, that's so cool. Okay, two questions. I have to think which order to ask them. And so, so the first question or maybe comment in this little bit of a backstory, one of my jobs before being a, you know, online entrepreneur, when I was doing more in person stuff, I was doing some marketing consulting for a company that created marketing plans for Berkshire Hathaway real estate people. This related, I swear. And one of the marketing meetings, they pulled out this calendar and they were like, okay, in September we talk about, you know, Black Friday. In January we talk about this. And every, every year their marketing plan was the exact same. It was just rinse and repeat. Maybe like shush up the, the creatives or the way they said it, kind of rearrange it a little bit. But like how cool for you to be able to do almost that same thing of like, okay, it's September, October time. Let's get the Black Friday offer up and running. Okay, now let's do the, the annual planning offer. There's no reason you can rotate, like have your, you know, your consistent tiny offer that runs all the time. But I think some of these rinse and repeat annual plans is a really cool concept too, which I kind of want to build out for myself. Now that you said that. But the second question that I wanted to ask you is that I remember from some of our group coaching calls that you launched technically without a one time offer. Right. You had your main offer and then an order bump of sorts. Did you end up adding a one time offer or has it been that profitable? I think we're going to have to release the video because the faces that you are making are amazing.

It's. The face I'm making is like my school teacher is about to tell me off because I haven't put my one time offer on. No. So currently the funnel that I started with and they're still going at the moment has got my tiny offer and it does have an order bump. The order bump is selling. I mean not, not everybody buys the order bump. That's okay, that's normal. But I still haven't put the one time offer on and I'm still making money. So, you know, again, I'm excited to put the one time offer on because.

Yeah, yeah, I remember. I just want to share this because I remember one of our strategy calls you were like, well, should I do, should I sell a call with me? Should I? I mean that's, that's a super easy one time offer to launch. Once you're already selling, it's like, oh, you know, 97, 197. They could get an hour or even, you know, a quick speed coaching session. And I think the question I asked you was like, well, do you want to do that? And you, what did you remember what you said like, do you want to sell a coaching call?

I can't remember what I said in the moment. All I know is what I feel now. I love doing coaching calls genuinely, but I love the automation that this stuff brings. And it's not because I don't want to sit there on coaching calls with people. I love that. And when people need that, that one on one time to break through something, that's like me being a teacher again and having the penny drop moment with a child in a class, like, I absolutely love that. But it's just my time is not scalable. So, you know, I can't help on as big an impact in one on one coaching calls. That being said, even though I don't have the OTO or the one time offer in my funnel at the moment, it's still in some of the emails that I send to people afterwards. So people still are actually booking calls with me, but it's not in my funnel. So you know, there's more than one way to skin a cat, I guess.

Yeah.

You know, you can still do your one on one coaching calls and have them available and, and you know, remind your growing audience. The other thing, like it took me three years to build up an email list of like 500 people and I've currently got about 850 in three months through tiny offers.

Wow, that is amazing. That's so cool. What I remember about your answer is that you're like, no, I don't know if I, I'm having fun actually making music again. Like I don't know if I want to book up my calendar full of, you know, if you're selling, if you've sold 400 of them, if even, you know, 20% of people would buy one, that's 80 calls ish. That, you know, 80 hours worth of time that you spend doing other things. So I just, I like to remind people of that too of like if you don't want to sell it, you don't have to. Just because it would sell doesn't mean that you have to, you know, put it in your funnel. So do you, are you still selling your like mid ticket course that you created, your original course that kind of kickstarted everything? Did they buy that after buying the Tiny offer?

So okay, this is quite interesting as well. So I've sold one since starting Tiny Offers. So bearing in mind this appears nowhere, not in any of the funnels, not in any of the emails yet. Like I, I don't mention the fact that I have this course. However, some people, that's another thing. Some people are still finding the webinar that I used to do. Like that I did a monetize your music masterclass. It was free. And then at the end there'd be like this pitch to book a call me to talk about the big program. People are still finding that it must be through the ads and the fact that more people are coming into my world and finding it somewhere. And so the other day somebody booked a call with me to talk about that, to talk about coming into the the. And they bought the, they bought the tiny offer. I think they Might have bought the order bump as well. And they were like, oh, I just want to talk to you about your, your main offer. I used to have to drag people on the phone to talk about that. Like, and now booking calls me out of nowhere. I'm like, what? And I, I know this isn't probably something that entrepreneurs should do, but I just thought, you know, I'm just going to throw it out there because I want to see a price point and see what would happen. So even though my bigger program was selling for like 800 odd dollars, that was with fortnightly group coaching calls, lifetime access, the whole thing. And I thought, well, I wonder what kind of price point it would need to be to have someone come in and not have access to the group coaching calls, not have, you know, lifetime access, but just come in and have that program so they could kind of do it themselves. And they brought in on the call and I just kind of like was like, what about, you know, if you could come in at 197, what would that feel like? And they were like, I'd snap your hand off. And I was like, okay, welcome. So I know, I know that sounds like, oh, because you're making it up on the spot. I wasn't. I had thought about it before and thought, well, if I am going to put that big program in my funnel as my kind of one time offer, for example, like what would be, not just what would be a good price, what would be a good price for the musician? What would get them what they needed as well? And you know, even though they don't have access to the group coaching thing. Well, there's two things here. First of all, I have a power hour set up up in my tiny offers that people can book just a one on one call with me. So if they needed to, you know, if they were stuck with something, they could still get access to me. Or again, thinking of pathways down the line, I'm thinking, well if people are joining automatically in the bigger coaching program and still feel like they want that extra level of support, then I can start a membership, like a monthly membership sort of where people, you know, people then just come and join that as well for the calls. But you've got to have gone through all these other things first before you join the calls. I don't know yet. But yeah, it's just back to the point of thinking of pathways of where I might want to go next to make sure that I'm still delivering good value to people and the information that they need, but not Sitting here all day at my computer.

Yeah, yeah. And I love that you have the. That value mindset, too, of, like, what's most important for your buyers, too, and your audience and what's going to be the most valuable for them. Because I think people oftentimes get kind of the wrong idea about funnels, or they can get the wrong idea about, like, oh, it's just a cash grab. Like, you're just trying to make more and more money from people, especially people that don't really understand, I guess, how I position tiny offers. They're like, well, I hate funnels like that because they're just trying to make more money from me. And I think the way that you're explaining it and the way that I teach it is, like, what else do they need? Like, what else is going to offer them value that they just happen to kind of stumble across in that buying experience versus, you know, trying to squeeze out as much as you can from that? So I love that that came across for you too.

Yeah, I. I've been in funnels like that as well, where you go from page one to page two and an offer on page three and another one on page four, and you're like, oh, gosh, this is just not feeling very nice. And so I don't want to do that to people in my community. But I. I also think that people don't necessarily want to eat the whole frog in one go anyway. They just want a tiny piece of it. They want to feel like they've had a win with that. And I think that then also filters into your sort of know, like, and trust factor. Like, they feel like they can trust you because they go, well, I tested out this little thing with her, and this was great, and I had a great experience. So what else have you got? Whereas if I'm trying to get them to join the. The big program all in one go, they're like, well, I don't really know who you are, actually, so I'm not sure. So.

Yeah, yeah, yeah. It's interesting, like, way at the beginning of our conversation when you're saying, like, sales, you know, we're great. And then they started slowing down. It's like so many. So many things are happening in our world right now with, like, more and more people are coming online, and, you know, like, money is tighter than it was before for a lot of people. You know, our money is. You know, things are more expensive, so we're getting less for our money. And so it totally makes sense. And I've heard that from not just you, but from a lot of people who have online businesses. Like, things are just harder right now for a lot of people, like sales people. It's like the bubble during COVID where everybody was curious about, you know, like, making more money and being, you know, like, how can we have side hustles and like, kind of be self employed because our jobs are not very predictable. It's like some of that started kind of slowing down as people went back to work. And then at least you know, in the US our economy went kind of crazy and inflation happened and like, all this stuff's going on. But. But it. It sounds like with the tiny offer, you've been able to keep standing out and keep providing value for a lower price. Which I talked to a ton of people and some of them are like, oh, I only sell high ticket. I don't need low ticket. Like, I don't need this thing that you're selling. And I'm like, but you don't get it. Like, it's going to help you sell more high ticket. It's just. It's kind of making it more accessible and more visible. And. And I've experienced similar things to what you're saying of people will just find my stuff. Like, they'll see. They'll see an ad, and maybe they won't buy the tiny offer. Maybe they will, but then maybe they'll Google me or maybe they'll go to my website or they kind of like fall down this rabbit hole of consuming or binging other content that I have. And it sounds like that, you know, just that visibility has done that for you as well.

Yeah, absolutely. There's no way that I would have been able to reach this many people had I not been doing ads. Like, absolutely no way. And actually the dream for me, I think, and I haven't actually figured out how to do that specifically yet for musicians, but I'd love to teach musicians almost how to do tiny offers. But with musicians, it's interesting because we're not selling, you know, an. A solution to a pain point. It's a lot more emotional. And I think a lot of the platforms where you can build funnels and make this happen, they are more expensive than just having your standard, you know, store on Bandcamp or your own website. And so it's. I think that's a barrier for musicians in particular at the moment. But if I could help them to learn how to craft really interesting Facebook ads to then. To then kind of speed up their process to get more fans, to get them into Their funnel and so on. That would be the absolute dream. And I know it's possible, possible. I just need to, just need to road test it.

Not a coaching call. It's not a coaching call. I like, I can see so many different potentials for that too. What, so what's an example of something that they can monetize as a musician?

Well, I mean I, I mean I, I've just made a whole workshop on the things that they can monetize. So there's all sorts of, all sorts of things. I mean musicians think first and foremost of course of the actual music. But I always say like if you're going to put that on Spotify, then if people can get it for free, then you need to create something else. So I think in terms of that, what tiny offer could they create? All sorts of things. There's online performances, one on one performances online. I came up with this idea of like around the Christmas time, if you were a musician that was kind of into baking or whatever, you could create an amazing like holiday recipe book with QR codes on every page so that when you're baking that recipe you can snap the QR code and listen to the music. Music. Whilst you're baking your musician's favorite recipes. Like can you imagine your favorite musician sharing that level of detail of what they are into at Christmas and the music they want to share? Like that would be so cool. So it's more of like this experiential kind of products that are really, really interesting or even like holiday merch as well. Like you could have a, you could have a decorate your Christmas tree in like Lynn's Crichton holiday merch or something. I mean you could do anything. There's so many options.

That's so cool. Oh, I want, I want to attend just because I'm curious and it sounds cool, but why not, you know, like this. I think this strategy is so applicable for all different, you know, industries. Not just B2B but B2C and even you know, almost like C2C the way you're explaining it, like consumer to consumer kind of. Not really. If they're the musician, they're a business owner. We need to remember that. But you know, it's really cool to think of all the potential. And of course my coach wheels are like, oh, you could, you know, white label, high level and you could resell their funnels and like create A accounts in there. And like there's. We're gonna have to talk on the strategy call. Yeah, that's a bit more Detail. But, yeah, so awesome. I'm so excited for you. It sounds like things are going really, really well. Yeah.

Thank you very much, Ellie.

Different areas. So cool. So any. Any final words about your experience or anything that you would say to someone who's thinking about launching a tiny offer or launching ads to a tiny offer and is where you were when you're like, I hope this works. Like, still feeling the fear.

Oh, do it, do it, do it, do it. Trust the process to follow the steps exactly. And you can't. You can't fail. You've got so much support in there. I think. I mean, I was explaining today that I've got a new offer that I'm bringing out. I, you know, I'm a musician, I'm a songwriter. Yes. I deal with words, but I don't use. Use like copy to sell stuff on funnels. That's. That's not my forte. So there's coaches in Tiny Offer Accelerator, for example, who will help you out with this. And even though my funnel today was absolutely roasted, that is what I need. I need that so tomorrow I can go make those changes and it will be so much better. Like, the, the support you get in there is wild and so, so, so, so useful for someone who is, like, on the fence thinking, is this going to work for me? Yes, it will.

Awesome. Thanks so much. So where can people find you if they want to learn more about what you do or even see your tiny offer if they want to go check it out and follow along.

So the. If. If there are musicians listening and you want a 365 content calendar, you can go to thrive.musicmarketingmethod.com 365 and that's where the tiny offer is. If you can't remember that, then musicmarketingmethod.com is where you can find me as well. So, yeah, yeah. Come on in. Say hi.

Love it. I'll put that in the. The show notes as well. But thanks so much for being here. Lens. It was awesome to get to catch up with you and hear your updates and your stories and I'm so, so pumped and so excited for you. So thanks for giving us some of your time today so we can learn more.

Thank you so much for having me and thanks for all your help because it's been amazing.

My pleasure. We'll talk soon. Oh, my gosh.

Wasn't that such a fun, fun interview? I am so grateful that I got to share in her stories and her results and to know that I, I had some tiny piece of what she's experiencing through, you know, helping her on strategy calls and helping her come up with the idea for her tiny offer. Like as a coach, there truly is no better reward, right? Like a lot of you who are listening are experts and helpers of some kind who are helping a previous version of yourself or helping someone master what it is that you've already mastered. So to get to see someone achieving such amazing things, like there really is no greater gift in this, in this industry. Right? So please do check out Lindsay's links that she shared at the end of the link or end of the episode. We'll link them up in the show notes. And I also wanted to share that we currently have a free tiny offer course that we are offering and you can get get access to it. If you go to tiny offer.com forward/free-course, you can get this brand new course that I just created. It's three modules, seven lessons. There's a workbook in there to help you come up with your tiny offer idea and you'll figure out what a tiny offer could do for you. So go grab that free course. We also have a new offer where we are creating your entire value ladder for you, your funnel map. So if you head to tinyoffer.com/offer map, you can see one of our latest tiny offers, Tiny, a tiny service if you will, where we will map out your tiny offer for you, your value ladder for you. We just need you to fill out a form and we will do the rest of the work. So you tell us you know, who you serve, what you want to accomplish, what some of your unique specialties are, what you like to do and what kind of business model you're dreaming of. Up and we will put it all into this funnel map form that you can see when you go to tinyoffer.com forward/offer map. Like I said, tiny offers. So it's a tiny price for just 47. We'll do all of that for you and you'll walk away with a plan and our team will even review that plan with you on a 30 minute strategy call to tell you, you know, why we put this as a bonus or why we included an upsell as a membership and all that. Please do grab that while it's still 47. It's a steal. I usually do this strategy. I've been doing hosting or hosting strategy calls to create these funnel maps since probably like 2017 and most of the time people pay thousands of dollars. My strategy day currently is close to $15,000 where we spend time mapping this.

Out on a, you know, like a.

90 minute call together. And then some other things, of course. But to summarize, you can get your very own offer map and value ladder mapped out by us with all of our Expertise for just $47 if you go to tinyoffer.comoffermap awesome. Thanks so much for being here, guys. And I will see you on the next episode.

Bye.

Bye.