How Long Are You Willing to Stay?

Abundance sometimes looks less like chasing what's next and more like trusting what you've already chosen. There's always going to be unlimited opportunities. There's always going to be more ideas. There's always going to be more ways to make money, and you don't have to catch every single one. Just pick something and get really good at it, the best at it, and then keep showing up after the novelty has worn off. I'm recording this episode not from a fancy fancy office with a lot of audio equipment and an amazing microphone, but rather from my phone in a very fancy hotel room at the Four Seasons where I'm staying with a good friend who wanted to bring me down to Minneapolis and stay at the Four Seasons, go to the spa, have a girls' weekend or girls' night away to celebrate my 40th birthday that just happened a couple days ago. So while I'm here, I had been thinking about doing an episode specifically about money for a while and abundance and money mindset, because this is something that comes up a lot for me, for my clients. And it is a belief that can either really help you grow or keep you completely stuck. And not just stuck in a, I'm not sure what to do next kind of way, but in a completely paralyzing, Not sure if I should charge more, if I should accept money for this new thing that I want to create, if I should— just all these things that can keep us stuck in a lot of ways, even as far as offering services in your business that you don't want to offer anymore. So we're going to talk about money today. I just had a sale come in as I'm recording this. My phone just lit up. I just made a Tiny Offer sale, so that's cool. What we're going to talk about today is money and specifically this thing that I see happen with entrepreneurs where we say we want to make money, but then if we get close to something that's actually working, then we start messing with it. And I am as guilty of this as anybody else. And I am really excited to, to look forward to a year of focus. My kids are starting soon and I'm not setting revenue goals. Fall sometimes feels almost like a new year. New me kind of scenario after summer, especially because I do take a lot of time off in the summer and I hang out with my kids and just put the business in maintenance mode. So then when September hits, I'm like ready to rock. But I've been talking with a client of mine who I've mentioned in other episodes because she's one of my favorite clients and comes to everything and gives great advice to me too. It's amazing to get to be a coach and then to get to be coached. when you're working with really amazing people who have specialties that you don't. And her specialty is actually executive function. Her name's Katie. She has a business called School Habits. I highly recommend that you follow her, go look her up. But anyway, she and I have been having a lot of conversations about consistency and executive function. And for me, tiny offers have worked really well since 2019 because it has been something consistent for me. I've run the same Coaching call every single week since 2019, Thursdays at 11:00 AM, right? I've been, I have a few things in my life where I've been very consistent, but then there's this other side that gets a little squirrely and does, has done all the things that I'm going to be talking about in this episode that can be a form of sabotage. It can be a form of scarcity. For me, it's like a special breed of visionary ADHD, but we're going to talk about how it all ties together. And maybe this is something that you relate to, maybe not, but— We're going to talk about when something's working and we start messing with it. We change the offer, we change our audience or question our audience. We change our content. We decide we need a rebrand. We start another business. Guilty. We decide the thing that we've been building isn't big enough or some, some type of not enoughness, right? We question our messaging. We question our offers. And like I said, I've absolutely done this. So I've been thinking a lot about what abundance mindset actually looks like in practice. Because I don't think it's just saying, oh, everything's available for me. And the universe is always conspiring in my favor. Those things are all really nice and fun to say, but I think the point that I want to make and something that I've seen with people in my coaching programs or even some of my one-on-one clients is that abundance is more about being willing to stay in the game long enough to receive some of it, to allow it to happen. So, part one that I want to talk about, or the first thing I want to talk about, is that abundance isn't constantly looking for more. I went through this phase in my business where I joined Russell Brunson's mastermind, and then I joined his higher tier mastermind that was $150,000 a year. And I thought if I kept spending more, I kept getting in the right rooms, I kind of thought I was buying my way into some sort of recognition. I thought it was going to put me on the Funnel Hacking Live stage if I got close enough to Russell, right? These are subconscious views that instead of just doing the work and becoming the person who deserved to be on that stage, had a great following, had a really strong message. I thought I could just buy my way in. I thought that was abundance. So when you are facing this, oh, the end of the story is that it didn't actually work out. I never got on stage at Funnel Hacking Live, despite investing in that program and like it didn't work out and that's okay. But Point I wanna make is that, yes, we can go around thinking there are unlimited opportunities. We can try to buy our way into opportunities, and that can become part of the problem in the knowing that there are unlimited opportunities. I could think of 17 different options or different businesses that I could start before breakfast, right? Like, I almost started a flower business this week, and then I was like, wait a minute, no, Allie, keep the blinders on. So, the skill that a lot of us have to develop Especially if you're creative and especially if you're an overachiever and you can handle a lot of things, you're good at balancing a lot of things. Sometimes the skill that we need to work on is choosing and being able to say, this is good. I'm gonna make this one thing work and I'm gonna make it work really well. And then giving that all of your attention. So the difference between believing there are unlimited opportunities and trying to do all of it and doing all of it just a little bit at a time, instead of putting all of your eggs into one basket and doing that one thing really well, It kind of comes to be a difference between scarcity and abundance. If you believe that the one thing can work extremely well and help you reach whatever goals that you have or hit whatever financial level of revenue that you want, it can work with one business, right? And arguably, it's probably going to work a lot easier with one business than with 5 different businesses. Can work with one offer compared to 20 different offers in your business if you're customizing things for everybody. And sometimes it's even the difference between Trusting that your group program can make the revenue and dropping your one-on-one clients, right? That's something that I've been thinking about a lot in my business is going back to this group model. And for a while during the summer too, especially, I brought on a handful of one-on-one clients. And every time I realize that I'm— I want to scale this group program, I always come back to my group coaching program. So maybe that's something that you've been doing as well and just trying to keep up with it all and trying to make everyone happy and trying to create a zillion different offers so that everybody gets what they want, that can make it so that your real path to abundance and your real lifestyle choices and your one-to-many scaling, one-to-many, that can make it a lot harder. So you can say, that's a great idea, and I love that my friend runs a flower business. That doesn't mean that I'm going to do it too. Even if it means I could get wholesale flowers and have beautiful flowers in my home all the time, if that's the goal, I can just grow my coaching program to a level where I can order myself live flowers in my house all the time, right? So there's always multiple paths to get to the end result that you're looking for. And if you scatter yourself too thin, it's a lot harder for abundance to find you. It's a lot harder for you to notice the nuances. That you can see when you're only focused on one thing. And that's what it takes to really grow a one-to-many business or grow an online business that has a lot more passive income opportunities than if you're trying to do too many things. The next thing that I want to talk about that I see as a piece of this, in addition to doing too much, having too many offers, being too scattered, is not allowing yourself to get paid. So sometimes we I think money mindset is a lot more complicated than it needs to be. And I talk to a lot of entrepreneurs who get on a call and they'll have, and I used to do this too, so I'm not throwing shade, but I would get on a call and I would be like, okay, I'm going to charge $3,000 for this thing that I'm selling. And then I'd get on the call with the person that was interested in buying it and they would talk about their business. They would share why they wanted to join. And then it would get to the money part where the conversation shifts and it's like, tell me about the investment amount. And I would be like, it's $1,000. I would discount it in front of my own eyes, like steeply discount my offerings while I'm on the call, even though before I had decided what the price was going to be. I had hyped myself up to, that's the price that I'm going to say on the call. And then in the moment, I assume that the person's going to think it's too much money and I lower it before they even have a chance to tell me it's too much money. So this can happen. Other things that I've done that have really surprised me. I don't know if you ever just observe your own brain and watch your own brain when you're thinking about things. And isn't that interesting? Why did I think that? Why is that the story that I'm telling myself about this thing? There was one time when I was in the middle of a launch and I was cooking dinner for my family and it was like down to the wire, cart closing. I'm cooking dinner for my family and my phone. is blowing up every 30 seconds. There's a sale notification. And I got annoyed. I was cooking dinner and I'm like, oh my gosh, enough already. Leave me alone, was like my thought. And then I stopped and I almost put my hands up and I was like, whoa, what was that, brain? Like, why are we pushing away payments? Why are we annoyed that payments are coming in and these notifications are like stressing my nervous system out? There's something deeper there that was happening for me. There was something that was going on. I was either worried about serving too many people at one time, or I was feeling like it was enough. We all have our thermostats set at a certain rate for how much we allow for ourselves, right? We have this baseline or this foundation of how much we're willing to allow, of how much goodness that we can take in without feeling uncomfortable. And when I was cooking dinner that night, I overcame my threshold of how much I was willing to accept or what I was naturally expecting. And then it went above and beyond for how people were enrolling, and I wanted to shut it down. It was like too much for me. So part of the act, or part of the role of the entrepreneur, is increasing your thermostat, allowing more goodness into your life, allowing more payments into your life. And you know what, sometimes, as weird as it sounds, if you're getting too many notifications, like if you're a sensitive person like I am and you're getting too many payment notifications and it's distracting, or quote unquote annoying, you can turn off your notifications. And that's a really easy fix. I've had clients do this, especially in the tiny offer world, because there are so many transactions throughout the day that they would turn off their notifications because it would also dictate their mood for the day. If they usually got 10 sales by lunchtime and they'd only gotten 5 sales by lunchtime that day, they could feel themselves getting crabby. Sometimes It's recognizing where you're having feelings or where you're noticing things coming up for you, and then you just remove that element of it. Maybe you just turn off the notifications. The part that I think is interesting is just giving yourself that observation or giving yourself the stepping back and just watching how you think about things and just observing how you move through the day and how you think about money. And sometimes when you step back into that, observation mode and you realize my thoughts aren't real. My thoughts are just thoughts. My thoughts are based on patterns. My thoughts are based on projections or things that I grew up with, stories that I inherited somewhere along the way that may not even be mine. Then you can step back and just watch and think, whoa, that was a weird reaction. Like me cooking dinner, right? Like where— I don't— enough payments already. No, no one in their right mind would say, okay, stop. That's enough. That is not Abundance that's coming from some level of scarcity somewhere. So back to you. If you are struggling to accept money or struggling to tell people how much things cost, if you are shutting an offer down before it's profitable when you could just optimize it, there's a lot of fear that comes with growing a business. There's a lot of fear with doing things new or Redesigning what your business looks like. And something that is probably the biggest takeaway that I want you to have from this part of the podcast is that things that come easily to you do not come easily to other people. And I want you to really sit with that and think about that, that something, whether Katie teaching me executive functioning skills, she's like, What 3 things, what are your 3 tasks for the day? And I was like, I'm gonna launch a podcast, I'm gonna create my ads, and I'm gonna rework my webinar. And she was like, Allie, that's 3 full projects that probably have 30 to 50 tasks inside of them. That's not a task. And for me, a little bit of time blindness, a lot of ADHD. I'm like, oh, so that's why I feel like I'm not productive often is because I'm not dividing my to-do list correctly, right? Like, I'm learning a lot about executive function. Yeah. But the point is that comes so naturally to Katie and that's what she's charging for. And that's what people are more than happy to pay her to help them with. And I see that across the board for so many people in this industry. The things that come easily to you, your expertise, your passion, the things that you've built an entire career around becoming an expert does not come easily to other people. And the right people will value you enough to pay you. And if they don't, Then you don't have to work with them. I had someone in my DMs yesterday that I was really close to signing up to work with doing some one-on-one coaching, and then the questions he started asking me, I was like, "Ooh, these are red flags." Already asking me how much the ad spend needs to be. I don't know how much your ad spend needs to be. I don't know what your goals are yet. I don't want the definition of working with me, especially on a private basis, to be around can he afford my coaching fee and the ads. That was a super red flag question for me, and. And immediately I was like, nope, pull back. This is not going to work out. I'm not even going to make the coaching offer anymore. And that's from experience, right? That's from learning that if someone is asking me that question ahead of time, that things are going to— are not— the one-on-one coaching container is not the right one for that person. And I have other opportunities, but that was something that I've learned through experience and through just seeing how things go inside of coaching relationships. That was something that I had to learn was not gonna lead to a good fit client. So you have those things too as an expert. You know what you're an expert in. You are the one that people come to and you get to decide how you package it, how you sell it. But you have to remember that you can have boundaries too. You can tell people no. You can also understand if someone is going to fill your energy bucket or drain your energy bucket when you're working with them, and then you can Price accordingly. And I think some people forget that any money is good money. That's not always true. You can definitely turn people away if they don't seem like they'd be a good fit. You can breathe a sigh of relief when a client fires you cuz they weren't the right fit. None of those things mean anything negative about you. You are allowed to do that. You are allowed to create that reality for yourself and for that business. I have to tell you one more story. I had a client this summer as well that I was helping her create a funnel. I helped her— what we had agreed on was one funnel. I had an idea and I ended up creating 9 different funnels for this person. I used AI to help me do it. I used 15 years of experience in creating funnels to be able to prompt the AI to be able to write copy. that would work inside of these funnels, to understand the segmenting, to set up the ads, to design the ads. I had 15 years of experience. So this client came back and said, you didn't design these 8 pages. The AI designed these 8 pages. And for me, it felt like such a slap in the face because I, it's like the Picasso example, right? The Picasso example of drawing on a napkin. And I don't know if you guys have ever heard this story, so maybe this feels a little irreverent, but There's a story about Picasso who he was like in a cafe and someone came up to him and he was like, are you Picasso? Can you create something for me on this napkin? And he sketches it out, hands it to the person, and he's, that'll be $1,000. I don't remember the exact story, but that'll be $1,000. And the person is like, it's on a napkin. Like, how can you charge me $1,000 for something that you created on a napkin in 20 seconds? And according to the story, Picasso was like, no, I've spent 20 years learning how to draw on a napkin in 20 seconds, and that's what you're paying for. And I think as experts, sometimes we let people downplay our expertise, especially in this world of AI. And I think there's, I could probably do a whole episode on this too, but I think there's a way to use it and a way to not use it. But don't let someone downplay your expertise. And if that happens, again, red flag moment. You can walk away. You can change in the future. You can take that interaction and you can put it into your copy so that you never attract a client like that again. And I think sometimes as entrepreneurs we settle, and part of me staying in this hotel, the Four Seasons, getting upgraded to a suite and getting to watch the sunrise over Minneapolis this morning from my suite in the Four Seasons was such a reminder of. Who the heck I am, right? I'm not gonna swear at you, but who the F I am. And I think sometimes we need those little reminders, even in our businesses, when we start settling, when we start lowering our prices, when we stop attracting our dream clients or selling what we really want to sell because we think the market can't bear it, because we think things are changing, because we think we have to in order to keep moving forward. And it becomes a really slippery slope, guys. It becomes a really fast way That you can start abandoning yourself, and that self-abandonment issue can be really hard to overcome. So this all plays together with money mindset and abundance, and believing that you can build, you can focus on the thing that you want to build. You can allow yourself to have one perfect offer, one perfect avatar, and trust that's going to be enough. You can trust that's going to work, and then you build the skills around that, right? Then you build up the executive function to be able to keep it going and be consistent. Then you build the sales skills to be able to say how much it is, to be able to run ads that attract the volume of people so that you can cherry-pick the perfect clients. It all starts working together, but it all starts with that belief. And if you don't have that belief that you're enough or that it's going to work and you don't trust the process, and maybe sometimes you give up in the middle and you walk away, you're like the person in that meme where they're like, chipping away at the diamond mine and they're about to walk away. They're about to head the other direction when they are inches away from the diamonds. I see that happen all the time. And as a coach, it is so frustrating to me. It is the most frustrating thing that I've seen as a coach when I see somebody give up on themselves or I see someone walk away when they just need a little bit more belief. That's why you hear so many rags-to-riches stories, by the way, of, oh, I was on my last dollar and then my business was successful. It's because the people never quit. There's a lot of stories out there where people said, oh, I was on my last dollar, so I walked away. Guess what? Those people are not getting podcast episodes. It's the people who keep going and the people who run through adversity and keep pushing that end up getting the results. So keep that in mind if you're about to walk away or you're frustrated or you think it should be happening sooner, it should be easier, it's easier for other people, whatever. Like, all of those beliefs Are the things that are keeping you in the same place, that are keeping you stuck. And you have to trust the process. You have to keep going. You have to be willing to do what it takes to get to the place that you want to be and allowing it for yourself as well. So, the last part that I want to talk about is, can you stay long enough in it? Can you stay in the fear and the discomfort and your own scarcity to be able to stop rebuilding? Can you just stay? Can you sit with it? Can you allow it to be hard without making it mean something about you as a person, without making it mean something about your worthiness or if it's going to work or all of these things that we just cycle on? Can you stick with it long enough to make it work? Can you keep selling the same offer? I sold the same offer on a webinar every single week, exact same webinar every single week for a year. Can you keep talking about the same offer? Can you make your 50th reel about the same topic? Can you keep running ads to the same funnel and come up with new creative that's leading them to the same place? Can you look at something that didn't work and think, interesting, what do I need to change? Instead of, oh, I guess this doesn't work. I'm going to walk away. Can you think strategically enough to be able to tweak and optimize? And keep running up the mountain, keep fighting for what it is that you want without walking away. Because every single time that you put in another rep, every single time you're learning something, right? Can you make quote unquote failure more like lessons and testing and evidence that it's going to work and you're just finding the next thing that didn't work and maybe the next test or the next thing you try is the one that's going to do it. So every, every piece of content that you publish is a rep. Every single ad that you launch is a rep funnel, sales calls. Everything is just giving you information. But the problem is that if you keep starting over, you're putting yourself back at the first rep. You're not building anything. You're not building reps, right? You're just starting over. So something that I'm working on right now is falling back in love with the process. I think something happens, and I'm feeling very abundant as I'm sitting here. So I'm like, yes, this is the feeling. This is the vibration. This is the energy that I need to stay in because something happens when, for me, like I had a fair amount of success, more than I probably ever suspected for my life, and I live a very comfortable life. And I think sometimes when you heal, like not saying I'm fully healed, but I've healed a lot of crap and a lot of beliefs, and where I started my business was probably from some area of needing to prove myself. There was some element of, screw them, I'm going to do it. Like, I'm going to show people that I can do this. And when you're working from that energy of, I've got to prove it, that's a much different energy. That's like an energy where you're healing, like you're trying to heal. There's a lot of stuff below the surface that you're working through. And when there is a level of healing and you're not doing it for anyone else, you don't need to prove anything. You don't need to overwork yourself. You're not hustling. You're not still like trying to prove that you deserve it. Sometimes you have to be able to figure out how to work for a different reason. So if I started from needing to prove anything, if I needed to prove that it was possible, prove that I was worthy, like I proved it. How do you keep working when you're not working from, I need to prove this to someone else? How do you do it for yourself when you are comfortable, when you have enough, when your life is great, when you're focused on all of the amazing things? How do you continue working and understand that maybe your reason for working is changing? And until you can find that new reason or make it not about you anymore, make it more about the people you serve and who you can help and the impact that you can make, that becomes almost your new why, right? So it's okay if your why changes in business. And something that I've seen is that it's actually a lot easier to create when it's not about you. It's a lot easier to create when you're doing it for other people. When you make it about the client that you serve or the person whose life that you're changing with the thing that comes easily to you, it's a lot easier to keep showing up. It's a lot easier to create content for that person. It's a lot easier to sell and create offers that are going to change their lives because it's not about you anymore, right? You're not trying to prove anything. You're just out there doing what it is that you do best. So if you fall in love with the process and you fall in love with serving the person whose life you want to change, it's a lot easier To do all the other stuff that I mentioned in this podcast. It's a lot easier to keep putting in the reps. It's a lot easier to test. It's a lot easier to detach and surrender and just keep showing up because it's not about proving anything anymore. It's just life. This is the business that you have. It's a lot easier to grow it and kind of look outside of yourself to be able to keep going. So if you've only been able to Set goals and that's what was driving you in your business, like setting a revenue goal. I would encourage you to set process goals and that's consistency. And that's something that I'm going to work on this year is doing it for the sake of having it on my, my tasks, not my projects, figuring out what those actual tasks are and daily, weekly, monthly. And maybe I'll have Katie come on the podcast and she can talk about some of this, but. That's what I'm going to be working towards. So giving my business the time it needs, and yours too, to talk about compounding, giving it enough time for it to work, giving the reps enough reason to keep showing up. And all of that becomes part of finding abundance in your life and allowing the really good things to happen. So some questions that I want to leave you with that I think are good thinking questions as you're moving forward with your day. I want you to answer this question. So where am I already seeing evidence that something is working? And then what would happen if I gave this my full attention for the next year? So what if you didn't pivot? What if you didn't create 5 new offers? What if you kept talking about the same problem to the same person and actually became unbelievably good at solving it, became the best in the world at solving it? And what if you optimize what's already working? So the final question that I want you to think about is, do I enjoy the work required to become great at this? Do I enjoy the work required to become the best in the world at this topic? Because that's really important to you. You have to choose more than an outcome, more than a revenue goal. Choose what you want to spend your days doing and then continue chasing that. So abundance sometimes looks Less like chasing what's next and more like trusting what you've already chosen. There's always going to be unlimited opportunities. There's always going to be more ideas. There's always going to be more ways to make money, and you don't have to catch every single one. Just pick something and get really good at it, the best at it, and then keep showing up after the novelty has worn off. Because at some point, I want you to be able to look around and I want you to say, I can't believe that I built this. And sometimes that means starting tiny, whether it's starting tiny with the thing that you really want to be doing, starting tiny with a small offer in your business, starting tiny with a tiny goal, starting tiny with consistency and just proving to yourself that you're consistent, starting tiny with saving money, proving to yourself you're financially responsible, whatever it is, just start tiny and then stay with it long enough to see where it goes.