56 minutes of Business Advice For Life Changing Wealth

Can you explain to me what that future life that you want to create looks like to the same level of specificity as you can your current situation? You cannot hit a target you can't see. That's why I'm not hitting my goals, because I haven't decided to be specific about what I want to do. That's why you have a hard time winning 100% clarity. Gary Vee. What does he want to buy? Fascinating. You just all happen to know his primary North Star clarity to the detail. You're strangers to him. But you can tell me his goal, and I guarantee your team can't tell me your goal. Welcome to the Growth Stacking Show. This is Dan Martell. If you love to read, my new book is out. Buy back your time. You can get it on Amazon or any other retailer where books are sold or buybackyourtime.com it's gonna help you build a business you don't grow to hate. Buy back your time. If you read it. I would love, love, love a review on Amazon so it could help it get in front of other people just like you. So let's get into this episode. We have two businesses. We've got 3500 active users on one side and 20 on the other. We're using the same team. How do we tackle this in the right way that we continue to serve our existing client base, and then we go after this new market, which is a much more competitive landscape than what we're currently winning in with? I love the question, right? Yes. How many people in the room have dealt with, like, conflicting priorities and focus? Just show of hands. Just curious. All right. I thought maybe I was the only one. And yourself. All right, cool. So we're not the only ones. I think there's different approaches for different stages. So let's say we're starting off. We have a team of 12, and we have a new idea. And again, the question is that new idea an expansion of what we're doing? Is it a net new idea? If it's a net new idea, and I have the ability, I like to create a separate team. The reason why is because new ideas require the space and the focus and the opportunity to converse without having to pollute or distract the other people. Have you guys ever noticed that? Especially if you have one slack and everybody. Two different teams, same slack, and then the new person's like, hey, what's this other BSD like, some acronym? Right? Cause they're just like, I seen. And then somebody's like, oh, that's A different thing we're doing, don't worry about that. And they're like, well, how am I not? Like, are they not. Are they on our team? Yeah, they're on our team, but it's a different company. We have two companies. Well, not really. And then we're like. And then you get like the feedback for your employee surveys and it's like, I'm confused. I don't understand what we're doing. And so the truth is like the number one thing that we can do to compete, period, doesn't matter who you are, is have alignment. Okay? So everybody should write down that alignment equals acceleration. Alignment equals acceleration. So if I have the opportunity, I'm going to build a separate team and I'm going to keep them separate even if it's one person. I'm going to try to create their own Slack channels and what's not. And then I, as the CEO or the leader will then look at my calendar and choose the themes in the week where I focus on those different businesses. I like to structure it that way because that way if it's a Monday and I get an email and it's regarding the other business, I know that I have Thursday afternoons and Tuesday afternoons to work on it. I'll tell the person, are you free Tuesday at 3 o' clock or Thursday at 3 o'? Clock? See the difference? So it's like it allows me to take the demand on my calendar and then push it into where I've allocated that time. The worst thing you could possibly do is try to do it all at once at the same time. So alignment equals acceleration. So when you're small, 12 people, I would give you that context. If the team is big enough, then you can create different essentially projects, jobs or P and LS within the same company. I still want a dedicated leader. So I'm all about cross functional teams. You have a marketing team, an HR team, a finance team, et cetera. Don't handicap one team because you don't want to distract another team. I mean, if you're recruiting, you need to hire people. You use the same team for recruiting for both companies, but at a certain point you want to clear that up, clean it up if it's got traction. Because if you think about it, having another thing that you're working on, regardless if you mean to do it or not, you're telling the team that this thing isn't as important as this other thing. Does that make sense? So it's really tough because I think in business we want to get people's hearts, not their hands. Write that down. Hearts over hands. Hearts over hands. Write it down. I'm looking right at you. I can see you. The lights aren't that bright. Okay? You're gonna take notes, okay? Because if we don't write it down, we don't remember anything. I used to be the guy that used to be all about systems, SOPs, and checklists. I mean, I wrote a book about it. Okay? I've learned since then there's no amount of checklists, processes, playbooks I could ever write to take care of every situation. So the only alternative to that is, is to get people's hearts enrolled in your vision. And if you communicate to one team that this is important, I want to see you win, and at the same time, they see you distracted with the other thing, then it sends a confusing message and you won't get their hearts, okay? At best, you'll get their hands. But that's not what we want. We want people that show up every day to create a future that we all agree we want to create together. So I would just say, also, the last thing I'll share on that is just talk about it up front, like, before I start any new company. And Johnny can attest to this. I called Johnny and I called Matt, and I called Kevin, my other business partner, and I said, hey, I'm thinking of doing this thing. It's going to require this level of focus. It's going to mean this in my calendar. I've made these agreements to you. That's going to shift. I'm not going to go do that unless you're on the same page, and we want to do this. Okay? And then I'll get to the next question, but this is really important, especially how many of you guys are in a relationship with another human being? All right, if your hand's not up, I feel bad for you. It's a lot of fun. I would encourage it. It's a really cool thing to do. I've always gotten in trouble with Renee, my wife. Anytime I've said yes to a new thing without talking to her first about it. Anybody resonate with that? Why? Because essentially, what we do is we make sometimes unspoken agreements with people in our lives, and when we decide to take on something new, it means that we'll have less time to do what we already committed, and we never talk to them about it. So it's not that they don't want to support the new thing. They just want to know that you've shared and we had a conversation so it's not necessarily like I need their approval. I just need them to be part of the decision. So a lot of you guys that want to go do the new thing, I'm not saying don't do it. I'm saying talk to your team about it. Have them involved in making that decision so that together as this old team, the new team gets the support. Because as an old team, it's just like when I recruit, we don't force team members on people. The team that they're going to work on, they interview and they decide and they can veto at any point. Why? Because then I didn't hire somebody to make you work with them. You chose to work with them, which means if they're struggling, you're accountable as much as I am to help them out because they're part of the team. Does that make sense? So if you get the new thing, the old team made the decision, hey, we think there's an opportunity here. We want to fund that. We want to take some resources and we understand there's a distraction, but we think it could be important. And as a team, we're making that decision. So when that new team is struggling, they call resources. I need somebody to help me with the server configuration, all that stuff. Your existing team doesn't feel like, hey, leave me alone, I'm busy with this other thing. Does that make sense? Yes or yes? Awesome. 3, 2, 1. On personal growth, I've heard you mention in a few podcasts or social media posts about the thousand days of discipline. So I haven't been able to find anything on. Go deeper on that. I would love to learn more. I love that question for a lot of reasons. How many people find it difficult to be consistent over long periods of time? Awesome. How many people are ambitious in this room? Again, if your hand's down, either no matter what I ask, you'll never put your hand up or you're not listening. But you guys wouldn't have flown out here to hang out if you're not ambitious. And consistency is the number one thing. A few ideas to help provide the frame in context. I believe that our self worth, which is the number one tool that we have to overcome self sabotage, is the confidence and the certainty we can accomplish things. Whenever we try to do something and it gets hard and then we see ourselves. I don't know about you guys, but I'll see it happen in real time where I'm like being consistent, all of a sudden I start making a series of bad decisions and then I gotta go And I gotta reset. That is self sabotage. The reason why we have self sabotage is, is cause we have internal beliefs around our self worth of what it means to be successful. Let's check this out. Some of you guys, how many of you guys would like to be wealthier? Show of hands, Put your hand if your hands are. Come on, people, all of you, we all wanna be wealthier, okay? Some of you will never achieve that unless you deal with this concept because you have beliefs around what it means to be rich. And growing up, you've been told, rich people steal, rich people are liars, rich people are unhealthy, rich people cheat on their wives, rich people are not happy, rich, whatever it is. And you don't even realize subconsciously it's there. So every time you have a moment of kicking butt and actually becoming wealthy, having these moments, you inadvertently self sabotage yourself back to what feels safe. So the Thousand day concept is this philosophy that I have that the work instills the worth. Write it down. Your self worth comes from keeping the commitments you make to yourself. Those promises in silence that nobody else knows. But you know. You woke up this morning, you said, I'm gonna go to the gym. If you don't go to the gym, you have eaten away at your self confidence. You don't even realize it. It's a tiny little moment at the time. And what happens is instead of positively spiraling up, you're slowly spiraling down. The person that wakes up 30 pounds overweight didn' magically wake up the next day 30 pounds overweight. Does that make sense? They didn't just like magically wake up in a deficit in their line of credit. They didn't just magically have their team decide to quit. Something happened months before that started the downward spiral. And usually it's a byproduct of them self sabotaging the momentum that they've built. So we will teach you the most advanced tactics and strategies to grow your software companies. You will get those. Unfortunately, I will not be there inside your head in the moment. You have to go do the work. So the way I would encourage you to be ready, to focus, to spiral up, to keep in positive momentum, it's to do the work consistently over time. I was talking to John Maxwell two days ago, and the guy has been doing leadership training for 52 years. He's written 90 books. And I go, john, I can't, my mind can't wrap. He goes, it's not that impressive. He goes, consistency compounds. He goes, dan, I've just been doing one thing for 52 years. I'm 73. It's not that impressive. A thousand days. Can you wake up every day for 1,000 days, call it three years every day. And do the work. Do the work. And what's the work? Right? You might ask me that. Michael, what is the work? You know what the work is. The work is keeping the commitments you make to yourself. What? Working on your body, working on your self esteem, working on your spirituality, working on your mind, working on the skill sets that makes you more valuable to your team. Having a deliberate plan to do that and set it up. That every day for the next thousand days, you do not deviate. You do not get distracted. Some of you guys are addicted to distraction. Biggest. Destroyer wealth. Biggest. The biggest problem in the world is it's so fricking awesome. It's too easy to be distracted. Do you guys agree the content online is pretty good, right? The TikTok algorithm. Holy. It's really good. The YouTube for you page, it's crushing the series they're coming out with on Netflix. Amazing. Engaging. The video. Has anybody played Spider Man 2 on a PS5? It's like playing a video. It's like watching a movie. But it's a video game. The storylines and the freaking graphics. My little boys, man, we play at my studio. I'm like, I can see why people get addicted to games. But if you're ambitious and you have a desire and you're willing to dedicate a thousand days, I will tell you that your life in two and a half, three years will look dramatically different. I would even dare say that every goal, every dream you ever want to accomplish is another side of you deciding to do that. Everyone. Is it easy? No. Is it simple? Yeah. And if you don't know what to do, here's my little. It's actually, you already do know. I'm just gonna tell you to listen. If you wake up tomorrow, this is all I want you to do. People are like, well, what do I do, Dan? What's the 75 hard? Or what's the task list? Or what's the areas and you know, how much meditation and all this. Okay, we're gonna simplify the whole thing. You guys want the easy answer? Tomorrow morning you're gonna wake up and I want you to stop and reflect on today. Tomorrow morning you wake up and you go, what did I do yesterday that I was maybe ashamed of? I wasn't proud of myself for I knew I could have done better. I should have did, but I didn't. I did And I shouldn't have done. And I want you to answer that question and make a commitment that tomorrow you just don't do that again. That is the most you want. The easiest personal development program ever created in the history of the world. That's what it is. You wake up today and you reflect on the previous day and you say, I will not do that again. If you do that every day and you keep getting better, 1% better, and you show up for a thousand days, your dreams, your goals, your future will come to light. And I want that for all of you guys. But that's your journey to go on. And it's gonna be tough. And there's gonna be demons that show up, and there's gonna be people that don't support you. And guess what? The people closest to you, they're too close to see your greatness. Some of you want those people closest to you to support you. I'm telling you, they're too close to see your greatness. So don't require that. Require you show up for a thousand days consistently. Cool. The work instills the worth, and it snowballs. I appreciate that question. 3, 2, 1. I want to switch from wanting to be the hero in my company, for my team members to kind of jump in and do the hardest thing, to actually transfer my magic to them so they take on the hardest things, so they feel like the hero as well. And that switch is still quite hard for me. And I'm wondering what your thoughts are before we get back to this episode. If you prefer to watch your content, then go find me on YouTube. I have this episode on YouTube. I'm Dan Martell on YouTube. Just subscribe to the channel. Turn on the notification bell, because then you'll get notified in real time. It'll tell YouTube to tell you got a new episode, so you'll never miss anything. Now let's get back to the episode. It's a great question. How many of you guys are worried if you let go that people are gonna embarrass you? Let me say this. How many of you are worried that if you let go and give somebody else the ability to do the work you do, that they might do it wrong? And in doing it wrong, they might embarrass you because they work for you? Okay? If you're not embarrassed by that, then why have you not let go? That's the only reason we don't let go. Does that make sense? The only reason we don't delegate and empower somebody else to do something is we're worried that they're not gonna do it to the level we do it and do that it doesn't work out. And then people that we've made promises to our customers, our partners or whoever are going to look bad upon us because they work for us. Does that make sense? If somebody in another company messes up, do you care? Not your company. Like, if you're at this hotel and somebody doesn't clean the bathroom, does that affect you? It's not a trick question. It's not your bathroom. It's at another company, it's in a different state. Does it affect you? Exactly. It doesn't affect him because it's not his company. So the only reason that we have an issue is because there's a person on my team that could embarrass me. So you gotta understand that feeling is 100% you. Okay, so then the question is, how do we let go? How do you let go? I would ask you because I don't know. It's a very personal question. When you think of the concept of letting go, what comes up? Do you have a sensation in your body? When you think of delegating to somebody else and you have fear, does you feel it in your body anywhere? Your frustration? Yeah. But where do you feel it in your body? It's right here. Anybody else? Right in your chest. Right here. Like, kind of like a pressure, like a warm spot, like an anxiety. I want you to get curious with that. See, at every level of expansion, there's a new devil to be dealt with. Write that down. New level, new devil. Write it down. New level, new devil. So, congratulations. You've experienced a new level for you. You now know that it is there, that it is emotional. It's not necessarily logical. There's no facts behind it because you don't have proof every time that it could happen. You're worried about the future. The projection of a future that hasn't happened that we worry about is the most fascinating thing in the world. Because in that same breath of you worrying about this potential embarrassment, you could also hold the truth that that will unlock the next level for you to grow. You could also potentially hold the truth that that is your next level for the business to expand. You could hold the truth that in that letting go the next opportunity for you to add a zero to the end of your revenue could happen. Does that make sense? So in the same token and moment that you're worried about it going bad, if you choose, it could go great. Does everybody get this? I hope I'm not losing you. Okay, write this down. Your frequency is what you frequently see. You guys want the goods? I'll give you the goods. Okay, you guys ready for this? Yes or yes? Yeah. So I would encourage you to consider if you're feeling that energy, it's because it's who you are. It's your frequency. And because that's what you're feeling, you're finding it is expressing a feeling and a worry about a future that hasn't happened yet. And he's projecting that future so he's gonna find examples of it. Okay. Half the room, I say, hey, guys, go find examples of abundance, joy, love, creativity in the world. Could you guys do that? Yes or yes. Yeah. Just like, if I said, hey, find all the objects that are brown in the room, could you find them? You point at them. Same token, if I said, can you tell me how many red items in the room? You could be like, I don't know. I was looking for brown. And then the opposite. I say, hey, all you guys look for the red items in the room. You're like, cool. Count them up. Boom. How many brown items? You're like, I don't know. I was looking for red. Same thing. So I have a different frequency about how I interact with my team. So I have a belief that the more I empower Johnny and Matt and everybody in my life to express themselves at the highest level they can, even though it will not be and cannot be the way I would, because if it was, then they would be me and I'd be them, and we're not. So it's kind of silly for me to think that that could ever be the case. But I believe the more I do that it will create value in my world. Now, over time, I might have evidence that's not the case, then I can make adjustments, but I never hold back because of the fear. Fear gives bad advice. Write it down. Fear gives bad advice. So before I come on stage, I was like, johnny, what are we doing? He's like, q and A. I said, cool. How we do it? We're gonna throw around it down. Da, da, da, da. He's like, no, man. Everybody submit your question. I said, oh, that's kind of weird. Blah, blah, blah, blah, blah. He's like, da, da, da, da, da. And I'm like, come on, man. I don't really like that. And he goes, no, no, no. And I go, we're gonna do it your way. That's exactly how it went down. Because I felt that what I just told you. Where do you feel in your body. I felt it and I said, ooh, got curious. I trust Johnny. Do I trust that he wants the best for this room? 100%? I do. Do I trust that he's thought through all the different ways this could be awesome or not awesome? And he wants it to be awesome? Yeah, I do. Then Dan, let Johnny do. Johnny. I want you guys to feel that this just happened. This happens to me dozens of times a day. When you have multiple people you interact with that you gotta work through. Many of my partners are in this room. I have to continuously remind myself, same thing I just taught you. Where is that coming from? Why do I feel that way? Is that real? No. Let it go, let it go, let it go. Are you guys having fun so far? Yes or yes? Yes, exactly. Because I let go and I said, johnny, I'm gonna follow your lead. I trust you again, Just change the frequency. You have a lens on your team. How many coaching calls have we talked about this? Several. I love it. And I love it for you. It'll never change until you change the frequency because you will always see that problem. Does that make sense, everybody? Yes or yes? Awesome. 3, 2, 1. Awesome question. My question that I had was regarding authority and what you're doing to position yourself in the marketplace with buy back your time. You also obviously, you know, have a private jet. Put that up there. New car. Put that up there. That's awesome. Creating a lot of content. You have a little crew that follows you around everywhere. Super cool. Wanted to know, number one ballpark, what does that cost? Where would be a good place for me to start to focus, to really just get my feet wet and then what should I budget and focus on to make that happen? Great question. Where is Sam? In the room. Yo, what's the number? Monthly? 65. That's the number. Do we have a budget? Unlimited zero. It's magic. The math doesn't math and it doesn't matter. Here's the thing, man. I don't want to tell you that because then you go, I can't do this because I don't have 65 grand in extra cash flow kicking around. Right. I'm not. I don't get 35 and do what Alex says or whatever. Whatever. Dan Martell. I don't have my phone because they took it from me. I started with my phone. I started with my phone for years. Are you posting content right now? Nope. Is the issue a budget or a process? No, it's just me trying to commit to doing something. So don't Worry about the budget. See, See that belief right off the gate? We talked about self sabotage. You saw it happen in real time. Most people aren't self aware. We have beliefs that just simply aren't true about a future that we want to get to. So the cool part is, before Alex, and he's a friend of mine, ever invested in the media team, he had done at least 10,000 hours, no exaggeration, of going live in a Facebook group every day for hours, for almost a decade. So when you see the Alex of today and you go, man, he talks with confidence and certainty and he has this ability to explain really complex concepts in a simple format. 10,000 hours of talking to a camera, teaching gym folks the concept in business for a long time by himself in his office talking to a camera. So the issue wasn't I need a Sam and a media team. The issue is we gotta get good at communicating, creating transformational content. I won't get into the process, but I will say this. If you do not talk to your phone every day, I would say three minimum, but let's go one. I don't wanna freak you out and then post it on Facebook as a story or Instagram as a story or LinkedIn. I don't even know the different way places we post it. Then don't spend a dollar on another person, a human with a camera or an editor. Just don't do it. You're gonna waste your time. Some people are like, oh, down 10 grand. Boom. They hire some agency and then they totally suck. I see it all the time. They think, oh, I'm gonna hire people like Sam. People hit us up all the time. I wanna hire an agency. We introduce them in agency and then they start working with them and then their content flops. Well, no shit, because you haven't put the reps in. So right off the gate, if you guys are interested in creating content, Camera. Record yourself. Talk to the camera. Like, don't look at the. Don't look at the video of you. Look at the circle. Hello. You guys don't even realize you're doing it. You're talking to the phone and you're doing this and you're looking up and down. It's like there's only you and your phone. So it means you're looking at yourself down. That's not how we create connection. Okay, so do it once a day. Post that. That's the homework. Now let me share with you the bigger idea of why I think that's really important. Somebody the other day asked me in A Q and A. They go, should I do a SaaS company or should I do a media company? I go, what are we talking about? It's both. You have a business, you have a business vehicle. You have a software. You guys all have software companies. Yes. Yes. Again, if you don't say yes, somehow you got in the wrong room. But we all have software companies. Cool. And then we have a marketing department. And I would argue education based marketing is one of the most effective ways to market what we do. We talk about the customer's problem, that hopefully if you do a good job, that gets virality. The reason why I think investing in your personal brand as a CEO is a powerful concept is as much as you can tell me you want to do what you're doing for the rest of your life, and I think that's beautiful. It's statistically unlikely. Does that make sense? So I'm just like a data kind of guy. So, like data. When I look at the facts, it's unlikely that you will do this business for the rest of your life. Which means the only consistent through line in this whole kind of journey we're on is that I will take me with me to every interaction for the rest of my life. Does that make sense? So because of that, I invest in my personal brand, the Dan Martell brand. I've been tweeting, blogging for 15 years. In the last year, the book comes out almost a year ago, and. And everything elevates. I decide to go all in on media. Why? Because I have to stop ignoring all the signs in my life saying, dan, you should probably stop being an amateur at this. Go pro. You're literally acting like an amateur. You're bragging, okay, And I apologize to all of you guys because I sold you on this idea. I'm bragging about the fact that I spend two days, three times a year to shoot 18 videos for my YouTube channel, bragging about how little work I do to produce the content. Tell you why that's stupid. That's like an entrepreneur bragging how little they work to how much money they make instead of bragging about how much value they bring to their customers. So what shifted from amateur to pro is the decision for me to say, how do I show up every day to give as much of myself to the world as I possibly can without a budget? And what would that mean? And oh, by the way, who would I have to become? Because I'll tell you, first thing my wife said, not in our house. No way. Sam. I love Sam. Love. Not in our house, get a place. Had to. Get a studio. Had to. Build a team. Had to. I always look at it. If you guys want to grow your business, there's two places that I'm going to look to see if you guys are serious. Two places. What do you guys think those are? Calendar and your bank account. So I just looked at my calendar and said, how much time am I committing on a weekly basis to producing content to actually help and impact the world? And how much of my bank account am I deploying to solve that problem, become that person? The answer I wasn't proud of. I was an amateur. I wasn't a pro. Pros don't act like this. Pros have training routines. I'm not an idiot. I do this shit. And that's what shifted in May. Called Sam up. I said, hey, Sam, I got this crazy idea. I think we build a media company, but I need you here. And him and Matisse jumped in his car from the east coast of Canada and drove straight right, 52 hours straight. And we have video of all this with Matisse, who's behind the camera, there to stay in my basement. Okay, now, don't worry. It's a nice basement. They weren't roughing it. Don't feel bad for them. But I will say they set up in the utility room behind the spare bedroom where they would. They built desk. And they were literally bragging about it because I was like, where are you guys working from? They're like, oh, we built a little office area. I was like, where? They're like, downstairs. I'm like, I went downstairs this morning. I didn't see an office area. He goes, oh, yeah, it's in the utility room behind our room. I go, what utility room? He's like, come look. And he, like, literally brings me downstairs. Go through this, the guest bedroom. There's a door. I've never been in this room opens the door, and there's the H VAC system and two desk monitors. Matisse is sitting there editing videos. And Sam's like, yeah, dude. And we just cook our food over there at the. All right, let's do this. And I will tell you everything from. Hey, do you want to interview Dana White? Excuse me? That was on my. Literally, I have a goals list, and I have a list of people I want to interview on my podcast. Guess who's in the First Dana White, UFC president I've been watching since UFC 3. Hey, Mr. Martel, we'd love to invite you to speak at Business Mastery, Tony Robbins Team. What? Hey, I want to introduce you to John Maxwell. What? I can't even explain how this all works. I just trust it. I believe if you wake up every day to try to become the best version of yourself and in that process share your. What you've learned with the world, I think it's actually the thing we're all here to do. Actually, it's not a thing. I know. So you might want to do it for marketing, for stature. And I'm not saying you do. I'm just saying you, as in everybody here, you might have a reason. Content marketing, lead gen, partnerships, whatever. Cool. If that's what you need as a motivation to do it, do it. If that's your drive, that's your energy, that's what you think, it's cool. But I'll tell you even further past that is you giving yourself to everybody else. Giving your process, giving your transformations, giving your challenges and sharing them. And in that process, you will build an audience. What you'll do is two things. You'll increase your reach, you'll build an audience, and you'll increase your reputation. And those two things is actually what makes all of it work. All of it. I remember looking at my vision board. It's a wallpaper on my laptop. I'm in the office and I made this decision with Sam, and it occurred to me everything on that vision board was on the other side of me deciding to invest in my reach and reputation. Everything. Everything. So back to your question, Michael. Thousand days. Could I dedicate a thousand days consistently, every day, putting out content? Never miss a day, never miss, never miss, never miss, never miss. Oh, yeah, I can do that. How about the rest of my life? How about the rest of my fucking life? I will show up, hold me to it. Watch me. I will never miss. It will get better. Sam and I are committed. The whole team's committed. We won't stop. Because why? All of our dreams, this room included, my team included. Johnny knows this. He's on the other side of me deciding to do that. And they don't have to, but they've chosen to because it's a lot of fun. You should, too. It's really cool. Because I'll tell you why. The first comment you get from somebody that's been watching your stuff for a few months and they tell you, hey, man, you shared something a while ago and that really changed my life. Hooked. That's why it's bigger than the business side. Although that is always the gateway drug to it. And the budgets don't matter. You have to make economic sense. You can't just spend money forever. But check this out. How many months away are we from paying for whole media through our YouTube traffic? My goal is six months. Isn't that. I didn't. We didn't know that was a thing. We just started doing it. And one day Sam goes, oh, no. We got a call with that dude. And he's like, you haven't even turned on monetization on your channel. So that just shows you how unsophisticated you could start at. You can start way down here. Sometimes you win, sometimes you learn. John Maxwell says, right? And then I remember the call. The guy's like, you don't even have ads turned on. You don't even monetize. And we're like, what? He's like, yeah, go into the thing. Click, click, click. It was so bad, he had to hire somebody to go in to do all the click in to turn all the ads to make it monetize. And at first, it was just 1,000 bucks. 2,000 bucks. And we're on pace now in nine months to have our whole media funded by just the YouTube. What's why there's an unlimited budget? Because I believe the world rewards those that make courageous decisions. Most of you guys are scared to talk to the camera. I would encourage you to be more courageous. Does that make sense? Absolutely. Awesome. Three, two, one. Awesome question. All right, Dan, how do you have 100% clarity, 100% belief, 100% of the time? I don't know. Come on. Can you imagine? I don't know. Who said that? That's an interesting question. Before we get back to the episode, if you're enjoying it so far, could you go ahead and do me a huge favor and leave a review on Apple podcasts or Spotify reviews, help us get up in the rankings, which gives us credibility to reach out to bigger and bigger guests. We can bring them to you. It would mean so much. Let's get back to the episode. I always like to give people different perspectives on stuff I might have shared before. Here's what I know when I coach people one on one. So I only do five private coaching clients at a time. It's a major investment, but it is some of the most transformational work I get to do. The reason why is I get to co create with the individual these concepts, that question, and then a lot of stuff we're talking about. The fun part for me is I can accelerate somebody really fast as long as they've got the foundation and they're Clear. Even if they're not clear. Once we get clear together, we move fast. The whole thing just. It's almost like alchemy, you know? And the first thing we do is I ask them, hey, fast forward into the Future, you know, 25, 10, 5, 3, 1. Whatever timeline you want. Let's go 25 and get clear. What you want to create? Where do you want to end up? You're going to climb this ladder called success. It's leaning against the wall. Let's describe what that wall at the top of it holds for you. Because what you don't want is for you to get to the top of the ladder of success and find out it's leaning against the wrong wall. And I know some of you guys, unfortunately, are gonna feel that someday you're gonna go. That's what Dan meant. Okay, so first thing, what wall? Talk about it. Let's get clear. Here's how you know if you have 100% clarity, can you describe that place to the same level of specificity as you can your current situation? Okay, I'm gonna say it a little differently. Cause I use a big word. It's not a specificity, not a big word. But can you explain to me this is some coaching from Sam? Are you proud right now? I'm doing this? Yeah. It's like, use simpler words. Can you explain to me what that future life that you wanna create looks like in detail to the same level of detail is? You could answer the question, what does your life look like today? Please be specific. That's what I mean. Most people think they have a vision for their life, but they don't. What does it sound like? I want to be a billionaire. That doesn't mean I want more money. That doesn't. It's like, the more happiness, the more money, the more whatever. It's not specific. Here's what I know. You guys want to know the biggest secret in the world? You cannot hit a target you can't see. I hope you guys write this down because you're going to come back to it. You're going to be like, you can't hit a target you can't see. That's why I'm not hitting my goals. Because I haven't decided to be specific about what I want to do. So if you don't have a clarity around the target you want to hit, then unfortunately, any road will get you to a destination and it will take you 10 times longer. So 100% clarity about what you want to create. Be specific. What if I'm wrong. Guess what? It's okay as long as you're specific. As long as you have a North Star, you're allowed to recorrect. Plane takes off from New York to LA. Guess what? It is off track 98% of the time. Did you guys know that that plane you're flying in, that can almost call to the minute. The time that it lands in that other city is off course 98% of the time. But because the pilot has clarity and a GPS point, it can get there with an accuracy of minutes. 100% clarity. Can I explain to people in detail what I'm trying to create? Here's a fun thing. You ever guys ask yourself. Do you guys admire other people? Yes or yes? Yes. Sports people, philanthropists, entrepreneurs, et cetera. You admire these people, right? Do you know what they all have in common? You know why you admire them? Two reasons, predominantly. One is they call their shot. They call their shot. The football guy calls, I'm going to win another trophy. Here's a Gary Vee. What does he want to buy? Scream it. Wow. Huh? Interesting. Does anybody personally know Gary Vee? Fascinating. You just all happen to know his primary North Star. Clarity to the detail. You're fucking strangers to him. But you can tell me his goal, and I guarantee your team can't tell me your goal. That's why you have a hard time winning. 100% clarity. Second one is 100% belief. The other day, I'm teaching some leadership frameworks to my team and one of the guys, Jay on the team. You'll love this. Jay's sitting there. He goes, hey, Dan, he's great. I love him. He goes, I like what you're saying, but I have a hard time with the belief thing. Like, I'm five' ten. If I believe, I want to be six' two. That's stupid. Check this out. See, I believe. If I believe something, I'm gonna make it happen. I disconnect the how and I disconnect the timeline. So, J, if I wanted to be 6 5, I don't, but if I did, I would hold that belief. I'd have clarity around it. I would communicate it. I would tell the world. I would continue to tell the world. I would hold that belief with 100% clarity that it will happen. And I believe somehow, some way, the world will collude in my favor. And someday, at some point in the future, some person will come out with an operation or a process or whatever to increase the length of my fricking bones so that I'm 6 5. See, the challenge, Jay, is you don't believe it, do you? Fuck you say you're right. I could hear it in the question. You don't believe it. See, this is the thing, is to the degree that you believe, whether you're right or you're wrong, you're right. And if you can ignore the timeline, ignore the process, and not worry about how am I ever gonna make this thing happen, but just believe it to 100%. See, you don't believe it, you'll say it once in a while. Hey, January 1st. I've got a vision board. Boo hoo. Yeah. Here's what we're gonna do. I believe it for today. Guess what happens the next day. Man, that's a lot of work. I don't know if we're gonna do that this year. There you go, right off the bat. You don't believe. You say you believe, you don't believe. So to the degree that you can have 100% clarity, 100% belief, even if you want to be 6, 2, even if you want to play in the NBA. Here's the crazy part. Even if you never do, let's say you want to be in the NBA and you're five, six, right? And you never played basketball in your life, but you hold that belief and you operate from that place and you have intention and emotion around it, right? Because those are required. You have the thoughts, you have the actions. Those are required. There's four things. Write these down. Intention, emotion, thoughts, and action. So you do those things. Even if you never play in the NBA, is it possible you will become a better person? Yes or yes? So isn't it cool that even if you never achieve the goal, that maybe somebody out there, our creator, had a different plan for you that will actually be better for you, and that's cool too. It'll just look different. And I love that. So I'm willing to hold 100% clarity, 100% belief in the third 100% of the time, because it's just more fun. And when I'm pulled in different directions, I'm not gonna be like rigid about it. I'll be like, hey, why did I get that email? Why did I sit next to this person? What is that opportunity? So when we go through the world, just like I said, who wants to see the brown stuff, right? You, like count them out, the red stuff, count them out. If you have that clarity and the belief, then you bring that into your world. If you do it 100% of the time. So those are the three? Write them down. 100% clarity, 100% belief, 100% of the time. And this is the crazy part, because I don't believe in time and space. I know you guys already submitted questions, so I don't have to go any deeper than that. All of it is now. So we don't create the future, we attract the future. So we attract that future place and those goals into our life today by holding those three things true. And it's available to you to the degree that you do that, the fast. Like, it's almost like. And Johnny, we've talked about this, right? Like, to the degree that you can hold that truth. I believed that I would speak at business mastery. Did I believe it 100% of the time? Nope. Did I have 100% clarity how it was going to come to be? Nope. I didn't. I can tell you because when I first had it, I was in a room. And then when it happened, it was in the big virtual stage he has. Right? But I held the belief. I put it in our vivid vision. I put it on my, my, my wallpaper, on my vision board. And I would look at it and I would be there, and I'd be intentional in the beliefs and the actions, the emotions. And it took six years for it to show up in my life. I'll take it. Anybody else would take something like that? Yes or yes. Cool. That's how we do it for Johnny. That's a great question. 3, 2, 1. So you kind of touched on this a little bit about content, but specifically LinkedIn. Are you writing that every day? Like, how was your process for this? I'm just impressed. We're doing something. Is it every day? Have you guys seen stuff on LinkedIn? Every day. Oh, it feels like it. Dance? Sorry. Yeah. Thanks, Sam. I am. This is just like. Is it good? It's good, but it sounds like you. I mean, I think it's you. You just made Sam so happy. Here's the cool part. I think everybody should figure out what their giftedness is around creating content. And if you don't have one, you have to develop one. I just happen mine is talking. Does that make sense? I like to talk. I don't mind having a video camera in my face. It was a little weird earlier when there was like four of them. I was like, this is a bit much. Like, come on, we got four cameras. We. We're just hanging out. Like, is this what we're doing now? So I was like, ooh, there's that feeling again. I'M gonna let it go. All right. Record what you want. Why? Because everything I say becomes content for LinkedIn. So the reason why it sounds like me is it is me. Did I do this on a keyboard? Nope. Do we have an incredible. I'm assuming I know the copywriters on our team. We have incredible copywriters. We have a whole document called something called the Lexicon. Lexicon. It's literally a document that says, here's how to speak Dan. And you can feed it into GPT and GPT can do some stuff. But for the most part, even my book, I did not sit there and write my book. I worked with Paul. A lot of you guys have met Paul at previous events and working with Paul, he took the video like we outlined the book, and then each chapter he said, I need a story, I need this, I need this, I need this. Sam and the team went through the whole archive of every video I've ever done and searched for words, clipped, pulled, put it into the document. Paul transcribed the whole thing. It was 120,000 words. And then him and I, chapter by chapter, in a three week sprint, like an agile development process, we edited it down to the book that it became. So no, I'm not the person that does this. Okay. Cause that's not what I like to do. I'd rather be on stage answering your guys questions. But you better believe there's a content strategy that I was involved in. I teach it in the books, the 108010 rule. So I know what message I want to work on that's gonna go on LinkedIn. Sam and I talk about. Oh, you talked about that here. You talked about this there. Da da, da, da, da. We have backlogs. I mean, geez, we have, I don't even know what format they're in, but we have like links to every answer, every question you could ever ask me, I've probably answered it. And we have links to videos and conversations and coaching calls and all that stuff. So that's why I teach to my author friends this process called Ready to write. And the idea to be ready to write is document the focus of whatever book you want to write and then start teaching what you want to write about so that you can workshop it. And then eventually when you go to write the book, you don't sit down and write. You sit down and edit. See the difference? Does anybody hate looking at a blank page as much as I do? Right. We don't mind if there's a scaffolding and a process. You have your workbooks there. So there's like, hey, answer this question. Fill this out. And all of a sudden it's like, oh, there's my plan. That's awesome. I'm an editor, not an author. I want to look at a body of work and shape it, but I don't want to sit there and go like, oh, what do I put on this paper? So the cool part is I don't, because it's already created. So all the LinkedIn, all the Twitter, everything you see on social media, hate the Berkshire bubble. Ain't Dan Martell doing this or doing this other than Instagram chat, That's me. I love it, I love it, I love it, I love it. If you message me on Instagram, for the most part, it's me. I love it. I get in there, we talk all the time. That's me. I love being your biggest fan. That's what I'm here to do. That lights me up. And I think I'm really good at it. Right? One word, running conversation, one prompt. I feel like I can make a movement. I do not need to sit on LinkedIn every day and manage all my social calendar, right? Start with the assistant first level in the replacement ladder. Start with somebody that on your team can manage different things and give them the social media stuff, right? Shoot your video and then just have it automatically save on a shared Dropbox or a shared icloud folder, and they'll pick it up and they'll post it. So then you just record yourself. That's how I do it. So I actually, I would say my phone is about two thirds of video recordings of stuff I've never posted because I'm shooting content all the time. I just don't post it. Or Sam goes, not that good all the time. I'm like, dude, what about that story? He's like, dude, you went into three different. He's like, can you answer a question and then go to the next thing? Like, sometimes I go into these tangents. And he's like, we can't use any of it. Okay, so two thirds doesn't make the life of the world or the Internet or whatever, but it's okay. I'll get another chance, another shot, and that's how I do it. Does that help? Excellent. 3, 2, 1. Awesome question. What's the best way for us to figure out what is the content we should be providing for the world? Before we get back to the episode, if you actually want to know what my real life looks like and see the people and the businesses and the Companies I buy and my family and just like how I make it all work. Go. Follow me on Instagram Dan Martell 2 Elder Martell on Instagram. It's where I show the behind the scenes, the real deal, real time. I'd love to see you there. Have an amazing day. That's a great question. So there's two types of content. There's the content for the customer and then there's the content for your personal brand. And I think they do have different strategies, but I think they can also overlap. So for example, even with Johnny and Matt and many of my private clients, they have a business and then they have their personal brand. One of the strategies I say is for your personal brand, the best content you could ever put out to the world is you sharing your process. Does this sound familiar? Yes, it should, because I said it earlier. I think we are here to become the best version of ourselves and share that process with the world. So on your personal brand, I want you to share the journey. I want you to share the wake ups, the books you're reading, the meetings you're having, the process you use to be successful. What, what is your routine? If you follow me on social media, does this sound familiar or look familiar? Yes or yes, that's what I post. Like, I just wanna give you guys the fast track to do this for yourselves. Just watch what I do, okay? If I change anything, feel free to change it. Cause you'll know that I found a better way. But I would say on your personal, you wanna build your brand and the best thing you could ever do is to shine the light on who you are. Do you have friends? Okay, perfect. Do they? Like, like, who's your best friend? Good question. John for sure. If I asked John, hey, what's your favorite part about his character traits? He would tell me that stuff, right? The problem is most people do not put that on the Internet. So here's my encouragement. If you want to screw social media up for your personal brand, try to be somebody you're not to attract people that you wouldn't even want to be friends with, okay? Because you will attract what you used to impress. Write that down. You will attract what you use to impress. I have a friend, he has about 3,000 clients and he hates them all. He complains about them. They refund, they don't pay their bills. They always complain. This dude uses all the possessions, Lamborghinis, all the fancy watches, all that stuff to attract the audience, to sell those people stuff. And he's curious and he's Upset that he. Dude, I'm like, you are attracting the people based on what you're using to impress them and you're upset that they don't share the same values that you do, but you doing it to yourself, does that make sense? So the reason I ask, if you have friends, we all do. Those friends like who you are. There's 8 billion people in the world I would encourage you to trust again. Your self worth is gonna come up and you're like, I'm not that good. Put that to the side. The work instills the worth. Show up, do the work, build the confidence, be yourself, share yourself with the world, and in doing so, trust that those people that you would be friends with will show up. Am I surprised that I would spend any time with all of you guys in this room and be delighted to enjoy and break bread and have a conversation? Does that surprise me? No. Because I don't use stupid to bring people into my world. You might have mentioned my jet in my car. Dude, I never shared any of that for a long time. And it's still not a key theme. It's there. So people like, oh, this guy is. Obviously he's done something. But I'm not leading with that. I'm leading with my ideas, I'm leading with my character, I'm leading with my values, et cetera and trust. There's 8 billion, 9 billion people in the world that you will find your tribe. Okay? Your vibe attracts your tribe, Your vibe attracts your tribe. So you will attract those people that's on the personal brand side. Cool. On the business side, it's very simple. Your customers are in pain, they have problems, your software helps them. Okay, what is the problem that they experience that would tell you that they would be ready to buy your software? You might want to write that one down. What is the problem that they would experience that would tell you they're ready to buy your software? And there may be two or three or four or five different problems that would tell you they're ready to buy your software. Does that make sense? Okay. We filled this room and built this company on the back, for the most part, on a framework called the Rocket Demo Builder. Why? Because people that are doing founder led sales, they want a system for doing a sales call, a demo, are communicating to us a few things. One, they have a sales motion that supports a sales call, which means their pricing is at a structure that's high enough to make sense and they're growing. If they weren't, then they wouldn't have a problem around too many sales calls that they don't feel like they're winning. They would want some tool to get more sales calls, but that's not the problem. That's telling us that they're ready to work with us. It's the problem of not being good on sales calls, which means they actually have sales calls. They're just not winning. Enough of the deals make sense so far. So your job, from a content point of view, is figure out what is the problem that happens right before they're ready to work with you and then create content around that. So if you go on my socials, if you look at what Johnny and the team are doing, they are talking about everything. There's these five different pain points. And we teach this, right, Johnny? It's one of the frameworks. The authority engineer. Yep. And we ask you to write down all the pain. And then I want you to answer that question. Some of you guys go, well, I don't know how to solve those problems for my customers. It's not what we do, but I know they're having this problem. I would say, then partner with somebody else that is an expert and have them teach. Does that make sense? So that to me is the Venn diagram of like, okay, who am I and what do I believe in? What do I love to do and how can I add value? I have a journey. I have a transformation. I've become successful. If you're in this room, giving you. I'm anointing you successful. Okay, so take the. I don't know if I'm that good. I'm gonna throw that out the window. You're that good. You wouldn't be in this room. I don't care if you're a team member. You wouldn't be in this. Do you know how rare it is for people to go to a seminar to improve their business? We all think all entrepreneurs do it. Guess what? They don't. Out of 100 entrepreneurs, 10% invest meaningful money and time to improve their business. It's rare. You guys are awesome. So share that with the world. That's the personal brand. The other side is teach your customers learn. Read books for your customers, and then take those books and teach them what you're learning. If you don't know the knowledge, go study the people teach it. That's the content. Here's the overlap. Some people have a hard time because they're like, I want to do a personal blog or I want to do a personal YouTube channel, but I also want to support the business Right. You guys ever think about that? Well, how do I do the personal and the business stuff at the same time? Yes. Okay, here's how you do it. You have a personal podcast, and guess who it's sponsored by? SaaS in our world. SaaS Academy in your world, your company. So have your show name, Jason's podcast show, and go and interview all the people that you want to interview. If you want to be super strategic, interview the potential customers. That's the next level move. And Marcel teaches this. Coach Marcel, he has a whole framework around it, but it's sponsored by your software. So that way you can invest in the media, you grow your reach and reputation, and your business generates leads. Does that help? Jason? That was literally a master class on content marketing in 15 minutes. Cool. Three, two, one. All right, guys, can we give it up for Dan? Thank you so much. Thanks for listening to the Growth Stacking show. If you get to the end of this podcast, could you do me a huge favor and leave a review? Having lots of reviews allows us to reach out to even bigger guests to bring them to you or get access to special events or activities that most people wouldn't get access to. So if you could leave a review, it would mean the world. And I'll see you in the next episode.