How to Get Rich Faster [Full Interview with Andy Elliott]

Welcome to the Growth Stacking podcast. This is Dan Martell. Annie, the first question I want for you is a good one, I think, anyways, is when you think of all the things you went through, who did you need to become to be the person sitting here today?

Well, it was somebody totally different than anybody else in my family had it had ever been, right. So. So what happens is obviously a lot of people, who they are, their identity, right, is their mom, their dad, their grandma, their grandpa, their. Your weight, what you look like how much money we had, the shit we ate, you know, like, what kind of cars did we drive growing up, dude? Like, we never had money. Like all these things, like built an identity in my head. So literally I'm going to tell you this, these questions you're asking. Until I was 18 years old, dude, we didn't even. I didn't even journey into like trying to think bigger.

Nothing.

Inspiration. Look, get a job, stay out of jail. My mom left when I was two. Five brothers and sisters. Jerry Springer Show. Never had more than five bucks in my hand at one time. Ain't a victim story. Like, it's just like, that's my company, right?

Yeah, it's the data.

So. So you're surrounded by a bunch of people. And I'm not going to say losers, I'm going to say. But by people that had low standards, right? Compared to the, to the life that I would want my kids to have. Yeah, low standards. We were just, we were just going through the motions of just normal mediocrity. Nobody's reaching for more. But When I was 18 years old, I had straight D's. I'm in Oklahoma. Tornado comes and wipes out my high school. So I was gonna fell and I was gonna go back again because I was making straight Ds, right? Which in a couple Fs, which means I wasn't going to pass. So I was going to have to redo the grade. But since a tornado took our school out, they said anybody with passing grades, so just got to pass. So. Yeah, so. So I just passed and I'm like, oh, hell yeah. I don't have to redo my, my deal because I never went to school. I barely showed up. I have no idea how I made it even through school. I cheated all the time. And. And I'm not a bad person. I'm not a bad kid. Nobody ever explained a standard. Nobody ever explained what winning looked like. I played some sports, man, but nobody was watching the games. Nobody was wanting me to be to. Nobody was wanting me to be great. And I'm going to tell you this. I. I have been talking to my kids since they were born about who they're going to be, how great they're going to become, the way they're going to be world changers, how they're going to impact people's lives. I have, I have embedded that into them. Their brain, their heart, their mind, their soul. I say, hey, kids, they're 7, 10 and 12, since they were 1. I said, you want me to feed you ice cream, right? Like a little baby, you know, and make you feel good like a little kid? Or do you want me to treat you like the bad ass that I know you're going to be in the leader that I know you're going to be like, tell me how you want me to talk to you.

Yeah.

And they're like, dad, talk to me like a leader. Okay, cool. Then let's go that way.

Even my dog, you gave them the choice.

Yeah. I'm saying, hey, do you want me to feed you ice cream and make you feel good and treat you like all the other little kids? Or do you want me to treat you like the savage that I know you're going to be? Look, I want you to be loving, but I want you to impact other people's lives and I want you to be an example. See, I didn't get that talk. Okay, so like, we didn't have any standards. We didn't have anything to look up to. I mean, my dad had a Dodge Neon at one point that I thought was so cool. Couldn't believe it, you know, it's like, it's like it was the new car. It wasn't a $400 car. Yeah, it was like you. It was just, it was the bankruptcy car, right? Like they put everybody in the. But my point is, is that I, when he had the Dodge Neon, I was like, damn, this is crazy. My standard of life was just, you know, like, this is, this is it. This is how we're going to roll until we die. Nobody went to college in my family, which, that doesn't matter, but nobody really did much of anything. But when I was 18 years old and I graduated, right? And the tornado. Tornado took out our school. A guy told me, he goes, hey dude, you want a job? And I said, yeah. And for 200 bucks a week, he paid me to clean up construction work, right? Because the tornado smoked the whole city, right? May, May in 1999. Five mile wide tornado went through Oklahoma and smoked everything. Hundreds of people died. It was crazy. It was like a war zone. So they paid me 200 bucks a week to work from 6 in the morning till 10 o' clock at night picking up stuff. Anyways, after four weeks, dude, I have fiberglass all in my body. I'm smoked everywhere. I am finally making some money and I'm like, dude, this sucks. Like, this sucks. I mean, like this, like I graduated and this is my life now, dude. I was sitting there at my buddy's house and his older brother, I was talking to some girl and he had a little bit of a mouthpiece, just a little bit. And he goes, he goes, dude, listen to me. He goes, if you could sell cars, you could make $5,000 a month. I was like, dude, first of all, if I had $5,000, I'd be rich. Yeah, I'd be the President of the United States. Because you're thinking, you're like, dude, I mean, I'd be rolling around in Ferraris and. Right, because you don't know what anything costs because you've never had anything. But when he time somebody says the wor thousand, you're like, oh, dude, that's like the news. People make thousands of dollars. Like, those are the rich people, right? And I didn't believe it. But this is crazy, dude. I showed up, he gave me a job, okay? Had no experience, no nothing. He goes, dude, just be nice to people. Show up to work, be on time, you'll beat most people. And I'm like, dude, it can't be that easy. I show up, first day, I get what's called a lay down. So you've been in sales. That's where somebody just says, yes, you only have to be good. They're just like, yeah, sure, hey, I'll take it. I get a guy that says yes. My manager pages me in the office. He says, you know how much money you just made? I said, if I just made five bucks, I'm starving, I want to go get something to eat. He goes, dude, you just made seventeen hundred dollars. At that very moment, life froze, right? I, I, I literally realized that this was my way out. Like sales was going to be my way out. Like it didn't matter. So you talked about, like, who do I need to become, right? To like, to be this best version.

Yeah.

Until that day, I never even asked that question or I never even cared about that question. Honestly, I was a loser. And I'm going to tell you, I really was a loser. I didn't think about other people. I had bad manners. I didn't care about customer Service. I wasn't thinking about anybody but myself. And overnight I just. All this changed. And I was like, dude, this is my way out. I said, okay, so I'm going to master the craft here. I'm going to create mastery like Kobe Bryant did basketball. I'm going to do this in the sales.

Did it happen in that moment?

Yeah, I changed immediately, man. There. Okay. There has to be an epiphany bridge in everybody's life.

Yeah.

Where someone went from here to here and something either really bad happened and somebody died. And they're like, look, I got my toe cut off when I was four years old.

Yeah.

Okay. My dad smoked four packs of cigarettes a day.

Yeah.

I would whine, complain, cry in the car. I would be choking on a smoke and I would be like, dad, please man, roll the window down. And I was like, nah, nah, this is back in the 80s, dude. They made you choke out. But when I was 4 years old, my 10 year old sister ran me over on accident with a riding lawnmower and it ripped my toe off. There was blood everywhere. My dad went, took me to the emergency room. The doctor goes, there's a good chance your son's going to die. He took an hour to get there. He goes, he's been bleeding out. He's lost a lot of blood. My dad, that very moment, quit smoking. You know, that had to happen for my dad to realize that, hey, my son may be gone. I'm done smoking. All right? I'm done. I've had enough. Okay. I know a guy just got cancer. Guess what? He quit smoking. The day, got cancer. It sucks that he, that he couldn't give it up a little too early. I think there's a epiphany bridge in everybody's life where something happens and they.

Stop staying the same.

Yeah. Like I'm sick. I'm sick and tired of being sick and tired, dude. And by the way, maybe there's a life that you didn't know existed and you know, so anyways, that was mine, dude. I made that money. It was like my veins changed. I was like, oh my God, this is my way out. And here I go. That year, I made 150 grand in sales. At the end of the year, I was 19 years old. Go back to my dad. Right. I was still living in his house. I just saved all my money. Didn't really talk to my dad because I was at work from seven.

You didn't tell him?

Well, I didn't have time to talk to him because I was working from 7 in the morning until 11 o' clock at night. I worked six, seven days a week. I never took off. I was addicted to. I loved what I was doing. I was obsessed. I was a freak. My dad didn't know what was going on. Okay. I mean, he's always.

Did you think to yourself, if I told him, he wouldn't believe?

No, I didn't care. I wanted to tell him I was too busy working, dude. It's like, it's like I was becoming this new person.

Yeah.

Yeah. And then anyways, I. I asked my dad, I said, dad, I need to do my taxes. And I gave my dad my, my W2. And he goes, what are you doing? He goes, dude, you start paying rent right now. Like, this is because I wasn't paying rent. Nothing. I was just living in my dad. I was living at the store and I was coming home at night to sl. Wake up, go to the gym, go back to the store. Anyways, I went and bought a house. I went and bought a new Corvette because I was a poor kid. So first thing you do, first car, go buying a brand new Corvette. I'm like, dude, I got a role, man. I'm ready to go. I want everything now. I've never had. I'm not telling anybody watching this, they should do that. But that was my deal. I went from broke to being like, nobody taught me how to spend money, save money. I'm like, I need to get a house, I need to get a Corvette. Now. I'm in the game. By 20 years old, I was making 500 grand a year selling cars. I want to tell you something. This is what I learned. The best advice that I could give anybody I've lived on since was 18 years old. If you want to smoke everyone, if you want to beat everybody out there. Most people learn enough to make just enough to get to their standard, to have the life that they want. And then they slow down and stop learning.

They set up camp that that's everyone.

And by the way, I know a lot of people that are even big influencers like us that do big even they're not who they say they are. And they're going around telling people they were once someone and they're not that person anymore. And so I want to tell you that I made a vow. Like, dude, my secret, My secret is I'm not smarter than anybody, but I will out self develop everybody. And I studied everybody. I studied the way they talk, I studied the way they spoke. I studied the way they walked. I studied the way they Treated other people. I studied the way they cared. I studied whether they were speaking just with word tracks, maybe something that they memorized or whether they were speaking with their heart, they believed what they were saying. I watched people's eyes. I could see into their soul and see who they were. And I studied. I was like, man, look, if I look into someone's eyes and I can see their soul and I can see they don't believe or they don't care about me as much. I've learned that they couldn't close the bigger deals. So I tricked myself completely to become a person. Yeah. Yeah. And, and honestly, I'm going to tell you this, I never had a good leader. I wish I could tell you I.

Learned from this person came into your life and. Nope, nope.

My wife. My wife came into my life. She drew a hard line in the sand and she goes, I will not tolerate these things. And as long as you do this, we're good. And, and I needed that hard deal. And I was like, okay. Damn, man. All right. And I never had a mom, so I was like, all right, mama, you know, yeah, let's go. But that was the person that changed my life. My wife's advice has been the greatest advice, but what I did is I had a bunch of shitty leaders. I had a bunch of people that told me to do it all the wrong way.

Not to do.

Yeah. And listen, dude, because I did the wrong things. I made the bad mistakes. I know now had I reverse engineered this and done it this way, then that would have worked. So now I do everything that no one did for me and it's all working. And that's what I'm telling you is that in society all these bad leaders still exist. All these people that are saying, hey, if you want this, John, you got to sacrifice this to get that. No, dude, you don't have to sacrifice your family. You don't have to sacrifice being close to God. You don't have to sacrifice your health. That's a lie, dude. That person doesn't believe they can have it all. They have low self limiting beliefs. Yeah, they're one dimensional, dude. Because they're one dimensional. They don't want you to believe you can have it all. Screw it. My wife one time I was playing that game of like making a lot of money. She's got a beautiful house, you know, she's got everything. She wants cars, her purse is full of money. We're killing it, dude. My wife goes, dude, we've learned to live without you. We don't even need this money. I married you to be with you. You're not even present. And I'm like, what do you mean? And I go through this victim story. My mom left when I was 2. You don't know what I've been through. And she goes, shut up. I'm so sick. I was cool that you changed and you became this. But, dude, okay, 1.0 turned into 2.0. Where's 3.0, Andy? 3.0. Andy says, all right, now I've learned how to make money. Now I need to master having a good life. She's like, dude, if you want to chase your whole life, that's fine. You're not going to be present with us, and we're going to learn to live without you. You're going to be just like everybody else. It's the facts, or you can slow your ass down right now. You can own your life, which nobody does, because everyone else owns their life. But you can own it. And there's 60 Minutes in an hour. You can go to work, and you can work your ass off. And don't call me. Show me when you get home how much you miss me, how much you love me. Walk into the front door with your eyes on fire. Walk in. Show us some damn love. Don't bring us leftovers. Yeah, we're sick of seeing the leftover, Andy. She's like, I watch you sell, motivate, and inspire your team all day long, and you come home and give us. She goes, I wish I could have some of that. Yeah. Just wish I could have just a little bit of that. And, dude, I'm like, I'm. I'm doing everything wrong in life, man. And so at that point, I started to change.

Is that when it started becoming about other people?

Well, yeah, I think that until you start making it about other people, I.

Think you got really good at being Andy.

Yeah.

When did you start?

I was unfulfilled.

Yeah.

Yeah. And look, dude, I'm going to tell you the truth. Until I was 39 years old.

Yeah, Right.

Which is why I'm not long ago. I'm 40, 43 now. I'm about to be 44. The reason why I'm so crazy now and I run so hard is because all I'm trying to do, which is what I know you're trying to do, is that you're trying to make people not have to go through that shit in our businesses that we're involved in every day I see businesses struggle because people have personal problems. Not. Not business Problems. And they don't. They think their business problems, their personal problems, they're going through divorces and they're not there for their kids, and they're getting fat and they're out of shape, and they don't look. They look in the mirror and they don't like themselves. Their families are fighting. People are sleeping in the same bed and they're miles apart. And it's all for one simple reason, man. It's because we're in the era of the worst leader in the history of time. And by the way, good preachers are ones that went and slept with a lot of girls that went out. And a lot of people are like, what do you mean? No, that went out and got drunk, that went and did some stupid shit, that went and robbed a house and said, hey, that's stupid. And now I'm going to go talk to all you and I'm going to explain to you, you don't want to do this stuff. This is the bad stuff. And they changed Paul, right? AAPostle Paul was one. Saul. Yeah. So the old Andy was like, how much money can I make? And it was like, that was. That was my deal. Yeah, it was like, selfish deal. But now it's like, dude, I want to make my. My wife proud. And you know what's made my wife proud? Watching me change other people's lives. I've watched her eyes light up when I'm a good man.

Yeah.

And. And in the beginning, it was for her because I was trying to figure out how to change. But cashing a check was always like, yeah. And then I would help someone, I'd be like, yeah. And I'm like, dude, like. Like, yeah. Like this. This helping somebody overrides cash in the check. So literally, in 39 years old, I. I dove into fitness really hard. I quit my job. Me and my wife started our business. I took her with me. I said, babe, if I were. If we're going to do this, like, I know I can't do this without you. So I need you. Like, this is a time I need you. For the first time in my wife's life, I was, listen, I'm a great husband. I'm a great husband. I'm better than most. I was a level 2 to my 10, what I could be for her. And I was playing small. I think people need to understand it because you're doing better. Most don't mean shit. Okay? You need to play to your max potential. I could have been way better to her. And so I, for the first time, I said, babe, I need you to. I need, I need you to support me. I need you to go with me. I don't need you to be behind me. I need you to be next to me, with me. I'm lost, but like, as long as you support me, I don't care about money. I just need to hear, I need to hear you say, andy, I'm proud of you and I'm proud of this guy you're becoming. And a lot of people, they hear that and like, ah, come on, listen, dude, I swear to God, my wife says, I'm proud of you, dude.

Dude, that is the language for a man.

Yeah, that's what I'm saying. Like, that gets me going.

Watch out.

Like, I'll go to war.

Oh, yeah.

So when I did that, my wife, she's like, okay, okay, all right, all right. 3.0's here. So my wife took our million dollar house, which in Oklahoma was a lot of money. Here you can't buy a cheeseburger with it, but in Oklahoma you can buy really nice, right? And she sells it, she gives up her house, her home, the place she's ready for her kids. And she goes, we're gonna go get a rent house. Because I know this business we're about.

To build, it's gonna need some capital.

Yeah, well, and it's going to be hard and we're going to go through some hard times. So she goes, I'm going to give up my deal and we're going to go. So I, she explained to the kids, hey, man, mom and dad, we've always made you keep the house super clean. We're selling all our furniture, we're selling our house. We're going to get mattresses, we're going to sleep on the floor. It's going to be like a party every night. It's going to be like a tent. We're going to live low for a year and mom and dad are going to build a business. We're going to change people's lives. We're going to go, we're going to sell all your toys and sell everything, but we're going to be together. We'll be close and dad's going to be present. Mom and dad are going to get close and we're going to have a good time together. And dude, as a family, we grow really close. Me and my wife started training courses, we started recording. We started making content. I couldn't even get on a camera. I had my phone. I was like, hey, babe, it's. She's like, andy, no, no, no. You got to have some energy, man. Let him feel your heart. And dude, she was like, someone's on the other side of that camera, Andy. If you're going to change their life, you can't seem like you're staging it. You can't be scripted. You got to be real. It's like she was like brainwashing me to become a genuine person because I was so cold hearted from years of cell of the thrill of the kill, right? So as I transitioned out of this dude, I started to realize that, man, like, dude, I'm actually me. So I got in great shape. I looked in the mirror. I like me. I'm good to her. She's proud of me. The kids are looking up to me as their hero. I like me. I'm like, okay, cool. The only thing we're missing now is money. And then I learned you give away as much value for free. Yeah, as much value for everybody told me, hey, charge for everything. Yeah, tell people that you got something badass and then, and then make them pay for it. No, dude, give it all away for free. So we, we shot YouTube videos.

I saw it, man. You just flooded YouTube.

YouTube, yeah. Every day we did 30 minute long form videos a day for a year.

Teaching the same stuff other people are charging thousands of dollars.

We gave it away for free.

For free. Here it is. Talk tracks everything.

Well, that's how we took Grant Cardone out of the automotive industry is that we gave away the stuff he was charging for. We did it better for free. And it was just me and her. And I said, hey, listen man, I'm not going to ask you for anything. All I want is you subscribe, like comment below. And dude, even if you have a question, just text, text me. I love that part. Text me. I'll help you with anything you need. See, I saw Gary V. Doing texting.

Dude, you were early at that.

But see, but Gary Vee was using a text community because I'm so. I don't even understand that it was a text community. I was giving them my real cell phone. So I've got people texting me 20 times a day, 50 times a day. And I'm just like, yeah, what's going on? I hope you do better. I'm giving. I have no money. I have nothing to sell.

Pure value.

Yeah. And in a year later, after shooting free YouTube videos, I, I decided, babe, I need to make your course. Okay. And we made one and it was like $299. And I didn't even have it completed yet. But she goes, hey, it's New Year's Eve. Why don't you go out and just tell everybody it's a pre launch and if they get it tonight, it's going to be 600 bucks if you get it for 299. First time we've ever put out anything for sale overnight. We went out there and said, I put a link on YouTube. We woke up the next morning with 150 grand in the bank.

Damn.

And we just gave away a lot of value anyways. Three years later, we built a nine figure business. Everything started with giving everything away for free. And the cool thing about this is this, is that if you're a real good coach, you'll give away everything for free. Because tomorrow you're going to be better than you were today. And people will pay to get a piece of that of you tomorrow if they can see your change. Yeah.

And they pay for the implementation, not the information.

Yeah. And proximity.

Yeah, proximity.

Yeah. Because dude, I'll rip your ass apart. Like if we're on a call, like we're gonna do a coaching call here in about an hour. Yeah. And dude, like when you show up on that call, like pin pp, piece of paper, get ready to row. Total recreation. Guys, your life's gonna change you through A to Z on your new life. It's like, dude, when you're around people that have that energy, that have that fire, that drive. Yeah. It's like, dude, you're like, okay, wait a minute, man, this guy's running at a higher frequency than me. He's running at a hot 120. Like I'm in. And that's what I did, is that I created this guy. But my wife. And when I was 39 years old, I was alive, but I was really dead. Now I'm living life. I, I tell people all the time, write down a piece of paper what you want. Dude, if you don't have your health, you're gonna, you're gonna lose.

Done.

Okay? You're gonna regret it if you don't have, if you don't take your family with you when you lose them, you're gonna hate yourself. Or when they learn to live without you, you're gonna be miserable. If you don't build a team, you can't build anything big in life. I have a massive team of about 100 guys out here, men and women every day. They're fire breathing dragons. They run hard, they. I don't have to tell them what time to get to work. They know to get in here. They go to bed tired. They wake up hungry. They've all move be here, every one of them. When they moved here, they didn't know what they were going to get paid. They didn't even care. They gave up great jobs, making a lot of money to come here to change people's lives. Our mission has been about total recreation. Our goal is to totally recreate everybody. I don't care who you are, your marriage, your kids, your wife, and by the way, I have a sales training company. But that's just the decoy. We're good at sells. Yeah. Yeah, but that's like. That's like.

Yeah, it's a chocolate thing. The broccoli is. Yeah, dude, come into my world.

Good at sales, dude. It's always a bigger problem than that.

Way bigger.

Yeah. And I love geeking out on sales. But the biggest thing is, is that we've just. We've gone so wide now. I just always wanted to be somebody that I was proud of. And I'm going to tell you, anybody watching this, my physical fitness was the number one thing that fueled me to become a new person every day that I would start to see a different person in the mirror. I would start to believe that I was a different person. That's why I shaved my head. That's. I'd get a tan, I'd go do anything just to see a different freaking person. I'd burn my clothes. I put an Elliot shir on. I'm trying to figure out how I can see a different version of me visually and. Yeah, man. And the physical part changed the mindset part. And the mindset part just fed into our business.

Well, dude, the. The thing that I keep coming back to personally that sounds potentially that you're after is becoming the person you needed most in your darkest days.

Yeah. You always chase what you don't have. As when you're a kid. When you're an adult. Y. Yeah. It's like, you know these people that have it easy as a kid.

Yeah. I feel bad for them.

They get their ass kicked as an adult. But the people that struggle as a kid, it's like all they want. See, as a kid, I was never loved. And I'm not being like this, like. Oh, yeah, no, no, no. It's like, it's like, I want love now.

Yeah.

And I want people to feel it. Like, that's why when we're around people. If you've talked to my. My guys here.

Yeah.

I bet every one of them hugged you. Yeah.

Well, they didn't hug me, but they shook my hand. Well, they give me that. Yeah, yeah, right.

Because they'll always put your, put your arms around you because they, they just love people, man. Like the deal that we love. We all go to church together every Sunday. We run together as a pack or all of our families are together. You know, it's like, dude, I always say this. If you can't find it, you know, build it, right? So like, what do you want? Okay. Can't find it, build it.

I want to talk about time and faith. First time when you look at like your process of buying back your time, right? Because I know you're also a person of standards and saying clean up your, like, do all that. But how do you think of your time in regards to the, like, early days when you're starting off, it's you and your wife. But then how, who are the first few hires to help you elevate, to get, get, get the space for you to do more? Like, how do you think of buying back your time as a leader?

Well, if you're going to build anything great, and you're going to have time, you're going to have to have a team, okay? An individual can be beat, but a team can't be beat. So if you want to build something that you can't tear down, build a team. And, and I didn't say build a, a, a, a, a company of employees. Employees will work for a check, okay? A team will run through a wall for you. You. Okay. I always say there's like three types of leadership, right? And there's like self leadership, which means that whatever I'm going to ask anyone to do, I must do myself because I can't give anybody what I don't have or what I'm not, right? So if I see, that's why I said like double standards. The reason why I said that we're in the era of the worst leader in the history of time because everybody's a double standard. And son of a, they tell the team to expect this, but then they don't do it themselves. Or they tell you to do this, but they're really not that way at home, right? So number one, I believe in like self leadership. The number two is then you start to lead other people. And when you lead other people, there has to be a circle of trust, which means you're the person they want to become. Dude, it's 2023, 2024. We're in the era of the influencer. Everybody's on Their phone even in the car. People are driving down the road and they're doing this. Like nobody's paying attention. People are out at dinner. What are they doing? Doing this. Scrolling. How's the food? Good. Okay, they're here. Like, nobody is really where they are. They're all here. Okay, so what does that mean? Everybody's looking for something. So if you're going to lead a team now, you have to be.

It's a good point. Everybody's looking for something, dude.

They're there. So here's what I, My team, I tell them, look, dude, I'm going to be the most interesting person. I'm going to be the person who's in the best shape for you guys. I'm going to be the person with the most.

And you call that shot?

Yeah, well, because if you don't, dude, they're going to own your people, man. I mean, dude, listen to me, okay? I always say this. If you're a leader, if you're a boss, if you own a company, you can fire somebody, but they can also fire you and then go work for anyone they want, okay? So how can you keep their attention? How can you keep them off your phone? Off their phone? How can you. If I. If I grabbed somebody's team and I said, hey, let's say it's Johnny and he's got 50 people on his team. I'll say, hey, Johnny, bring your team in here.

Just pay him a little bit extra and see who walks forward.

No, no, I just say, hey, everybody, here's a piece of paper. Do me a favor. I want you to write down the name of your mentor on a piece of paper, and then when you're done, fold it in half. You guys can leave the room. We're cool. Thank you so much. Me and Johnny are just going to open these up. We want to see who you guys look up to when. When they leave the room. And Johnny, their leader, is sitting there. And I open up all these pieces of paper, I say, johnny, where. Where the. Is your name Johnny? Where's your name, Johnny? Where's your name? See, they're not looking up to you. You're not who they want to be. They don't want to be like you. They look at you as a boss. They're your employee, and that's it. I don't want that. You know what I want? I want when my people show up to work, I want them to think, I can't believe that I get to work here. Like, I can't believe I get to work here. Like, I want them to sit there.

And question, how does this place exist? Why did Andy do like, yeah, like.

Like I don't work for money. Like, I know I need money to live, but like, I don't work for money. Like, I don't. I don't do any of this for money. I do this because there's something here that exists. And I'm tell you what it is. It's in the beginning, a leader that follows what they say they're going to do. And then secondly, and then it's a person that leads everybody else to believe that they're capable of doing the same thing, that they're worth it. Hey, people will never out earn their own self worth. Worth. The leader's job is to create the worth in the team to. Dude, I. I brainwash my team to believe that they're worth it and that their. Their confidence exists and that they need to be certain of themselves. And I see it and I know it and I tell them who they are. I call it in them. I won't let them believe anything else but that. I brainwash them.

Yeah.

I do not care. The news brainwashes people to be scared. I brainwash my team to feel powerful when they're around me. That's why they want to be around me more, because I keep making them feel that way. And then the third level level of leadership I say is to make your leaders. Right. The people that you're building.

Yeah.

Make leaders.

Yeah.

So I got a whole company here that is leaders breeding more leaders. Like they're so addicted to what we do now and holding themselves accountable because they have a standard that other people are watching that they want to keep holding that standard. Getting even crazier. Totally immersing into being a greater version of themselves every day. 3.0, 4.05 point.

Know.

And then also making other people that way. It's a total freaking freak obsession around here.

It's awesome.

And. And you can get paid Gray. I call heaven on earth. Like, you change other people's lives. Social media, to me, this is. Is an accountability tool. Yeah. Every morning you'll see me at the gym working out. Every. Every morning you'll see me kissing my kids when I'm at home. Every morning you'll see me with my team. Every morning you'll see me out with the sales team or out on a stage or out doing something. Every.

Every day.

Every day. Like, because if you. If you quit seeing that, then, like, then should be worried. Yeah. I stopped showing up yeah. So, like, to me, people are like, oh, why do you need social media? Well, number one, that's the era we're in, and everybody's on their phone. So if you're looking for your audience, if you're looking for your next hire, if you're looking for your people, if you're looking for help, they're here. Like, so let's not be dumb about that. Yeah, okay. And then number two, also on top of that, if you want to build a business, right, we get 1500 leads, roughly a day that come in where people text in 918-2100254 and they say, hey, I need help. You changed my life. Can you help me with this? So I wanted you to know that whenever people text that number, I mean, me and my coaches, we're all here to help them. So I don't run ads. I don't. I mean, we get 150 million views every 28 days on social media. We don't spend. We spend $0 on advertising and, you know, like, hey, I think I should advertise. But look, dude, if you talked about Alex or Mosey, right, he said if you build a product so good, you don't have to advertise. It's when you have a shitty product and you need to keep chasing a new customer because the old customers are falling off. So we need new ones to come on. Then. Then that's a problem. We've. We do need to market, but we can't even handle the leads we got coming in. I'm just gonna be honest with you. Like, you know, our goals have a billion dollar company and 300 employees and. And it's like. Or 300 teammates. I mean, it's like, it's just crazy. But, dude, we love what we do. I think that anybody. Anybody. And I mean anybody that's watching this, everybody can change. I was dead. I honestly looked in the mirror. I didn't recognize myself. I was like, dude, that isn't even my body. That's an alien's body. That's not me. Like, that's not who I thought I was. But then I really took a good, hard look at me. The good thing with every company is that everything falls right and rises on the leader. And then also everything happens. Is the leader's fault good or bad? And then also the. The leader is ultimately the problem and the solution. So, like, all of us right now, we can all change everything in our life. But I. I really, truly think that a lot of people are just going through the motions right now. And I think that a lot of people aren't fulfilled. We're in an era right now where people are chasing success and money and they don't even know what that means. And they're unfulfilled. And I'm telling you, when you play the chase game and you don't own your life, you're never gonna make it. You're on a treadmill.

Yeah.

You're gonna end up sacrificing. You're gonna regret.

Yeah. I love the out. You can't out earn your own self con. Is that it?

Yeah. You cannot earn your own self worth or you cannot earn your own self image.

So good.

Right. Like, whatever you think about yourself is the end of your paycheck.

So, Andy, I want to talk about faith because God showed up in my life at 17. Sounds like he's showing up quite a bit in your life. How do you think about co creating your life with God? Like when you think of. Because I'm sure you've experienced these moments where you have an idea, you write it down, you believe it, and just this crazy situation happens. And all of a sudden that crazy. That thing happens. And the more you're vibrating at this level, it's probably happening on a daily basis.

Yeah.

How do you think of that? Because I think that's a level that most people that are performing the tactics, if they don't have the faith part, they never get to understand the potential.

Yeah. Well, so the biggest thing is, is number one, if anybody's ever tithed anybody, once you do, you'll understand the principle of giving and then receiving. Right. And I remember writing checks that I knew that would probably bounce in church. And there's a company called the Life Church. Craig Rochelle, right?

Yeah, I follow him on Instagram.

He's great, great, great guy. When me and my wife started in Oklahoma at Craig Rochelle watching him.

You started there.

We used to watch him when he first started his ministry.

Yeah. I've read a couple of his books. Yeah.

And I used to sit there and watch Craig. And at one point in time, me and my wife, we gave everything we had. All the time, everything. Like everything we had. And my wife, or the one day the preacher came up, Craig Rochelle came up and goes, hey, we've got this meeting we want you guys to come to. I never even met him. I just watch them, you know what I'm saying? And I listen to him, I look up to him and I'm like, about what? They're like, well, you had given the most in this church than anyone else. So we want you to know where we're putting the money. And, you know, I didn't even know that we were giving. We were just giving everything we had all the time. And we were so lost. And we just needed God and we needed him in our lives. Life. And, you know, this is going back, you know, 10 years ago, right? And he had seven churches at this time. This was one of them. And he was building the online deal. And I remember, man, I was like, dude, I don't even care. I just wanted to give it away to people that could use it better than us. And because I was just gonna go buy. So we just kept giving it away. At that point in time, our life, we had some of the biggest blessings. We were having our children, all these things were happening. We're just. We were lost, but we were also, like, so happy. There's these blessings. I started to realize with humans, like, it's not possible with. But with God, it is possible. It truly is possible. It's not a saying. It's not a T shirt deal. It's not a book that motivates you. It's not a motivational speech. It is real. And I'm going to tell you this every time that I've leaned in. And you know, it's like when things are good, we always seem to lean out. Then it gets hard and we come back. It's because we're stupid ass humans. Right? Okay.

Yeah.

But we have always prayed every night together, me and my wife. We. We believe that without God, we're totally screwed. And at the end of the day, he's our foundation. And honestly, the first two years, I didn't talk about God a lot because I was like, if we talk about God, we're probably gonna lose some people. I don't know, man. I don't know how to integrate it. Right? Yeah. Like. But then my brother, who's super cool, he goes, dude, you need to tell people the foundation of your life. And. And we did. And. But then I. Because I cuss, right? So I thought, well, but damn, you know, I cuss and, you know, I did all this stuff a long time ago. He goes, andy, it doesn't matter. Your goal isn't to be perfect. Your goal is to tell people where you find your strength. And if anybody thinks you're perfect. Right? Right. They're an idiot. Anybody you look up to, dude, they've all screwed up. They've all done crazy shit. Everybody that you look up to, even Craig, Rochelle, that's why I love this. These preachers that have been through stuff that tell us like, hey, dude, that one time I did all this stuff and it was horrible. I shouldn't even be allowed on this stage. But. But I changed. You know what I mean? And I found my grace in God. I asked for forgiveness. And then this happened. And you're like, oh, man. Well, that can happen to me now. That's what I want. But anyways, God is the foundation of our life. Without him, we would be lost anytime. If you make it and you make a lot of money and you build something cool, without God, there's a good chance it'll go away or there's a good chance you won't have any pain. Peace, okay? Like the peace thing, you'd say, well, what. What's your biggest. How do you know, like, that God exists the most? Well, because in pure chaos, I can be at complete peace. Like, complete peace. Like, I don't.

In the storm.

In the storm, I don't get stirred up, man. Like, I really don't. Yeah, I get fired up, I get excited, I get ready for a challenge, but I honestly stay at peace. And I feel like that's the reason why anxiety has never tore us down. And when we make big moves, we don't worry about it. And, you know, we take our family with us. We call our own shots. We're not. We're not crowd pleasers. We do things our own way, you know, and. But God is definitely our foundation, man. And, you know, just like with you and honestly, dude, with a lot of people that are successful, they. They repeat the same story that me and you are telling you right now, all of them do. So if you listen up, it would be, hey, get right with God, okay? Take your family with you. You right, don't be one dimensional. You can have it all. Right. If you give up your health to chase money. Okay. I'm just saying, if you do, you know, if somebody gave you $10 million cash, but they said you couldn't wake.

Up tomorrow, I'm not taking it.

Yeah. No, because you're like, no, I want to wake up.

So act like today's a ten million dollar day.

Yeah. Yeah. Or act like, hey, my health is more important than money.

Yeah.

So, like, if you look at your priority list today, like, shouldn't your health be before money? Like, if waking up was better than $10 million, like, wouldn't your health be better than money? Yeah. Well, then, dumbass, get. Get in the gym. And by the way, as parents, right like being an example for our kids and our people. Our. Our team or people that look up to us or people that we're coaching. Dude, when we don't take care of ourselves, it just lets them know it's okay not to take care of themselves.

You don't keep the commitments you make to yourself. They know. They see it.

Yeah. Yeah, dude. Like. Like, to me, the foundation. The foundation of me, of everything we've built other than trust, loyalty, never lying, keeping your word has been physical health. Because to me, this. Like, we're in a. We're in an era where everybody's mentally up.

Yeah.

Like, they're all mentally screwed. And if you look, a lot of them are overweight. Okay. Andrew Tate, whoever you watch, doesn't matter. I don't care. I don't really watch him a lot, but I remember him saying something. I said, dude, that's the truest thing I ever heard. He said, this guy emailed me one time, goes, hey, I'm going to kill myself. I'm going to commit suicide. He said, hey, man, I can't stop you from doing anything. You got your mind made up on. He goes, let me just ask you one favor, though. He goes, go in the gym. Get a six pack first. If you'll go in the gym and you'll get a six pack and you still want to kill yourself, then I get it. He goes, but I'm willing to bet that if you'll go to the gym and you'll get a six pack, by the time you do, you. You're gonna want to live a great life. He goes, just promise me that you'll get in the gym, get a six pack, and then you can do whatever.

You want after that. That's awesome.

The guys message him along the way, right? And, you know, he's. He's intrigued by it. And this guy's. He loves his life now.

Hell, yeah.

He's a coach. He's teaching other people. He's in the fitness. There's something about man, like this mind. Like, it starts to go crazy when we don't work on ourselves.

Yeah.

And I think that people need. Need to understand when they get in the gym, they work on themselves. And when they do. Yeah, they. They. They become a new person. It's like total recreation. Every day you're working on yourself because everybody wants to suck everything out of you, suck the life out of you. You got 20 other people that want your time right now. Yeah, dude. So if you don't put you first and you don't Make a little bit of time for you. I promise you somewhere along the way, you'll stop being you and you'll start being what everybody else wants.

You. Yeah. Exhaust the body to tame the mind. That's the way I think about it. I go in there to, to get my mind straight. Last question was land the plane. Because in a fun one, you talked about people you admire, and you know they're real. I saw your reel recently where you got to meet Andy, Priscilla, and you know, they say, don't meet your heroes.

Oh, yeah.

How did, like, how did you feel after that? Tell us about that moment. Because it looked like, here's a, you know, you know, game recognized game, you know. And again, social media is one of these things where you can literally be fans of each other. And when you meet. So how'd that go down? What did you take away?

So we were at an event and, dude, you know, I've been doing my deal, had my head down. I watched my people that I look up to, and I live by these standards or these values, you know, or maybe some advice that people give us. And literally when I met him, he goes, dude, I want to tell you, dude, he goes, I watched your video. I. I see what you stand for. I started watching your. I wanted to see if you're real. And he's like, dude, you're one of the realest out there.

Coming from the guy.

Yeah. And he goes, number one. He grabbed his wife. He goes, come here. He's like, we need to. I want to have you out to our place. So we fly out next week. No. Yeah, to go to Andy Frisella's. We go to his HQ. We go there at 2 o' clock, and then we go back to his house for dinner that night. And he's like, you know, how many people you want to bring out with you? I said, 15. And he's like, done. 15 people. You, me, my wife, our house, else. Let's, let's, let's, let's talk about life.

Yeah, man. And Andy's podcast, MFCO project back in the day.

Yeah.

Like, dude, it shifted everything. I coach with Ed. He's my private coach and great guy. Dude, it's just like, you get around good people, man. You get around good people. And.

But those are, but those two guys, Andy and Ed, they're completely different. Yeah, they are the same. Yeah, but they're completely different. And they are the realest. They are the realest people that, that run in the game right now. Bradley's my brother. I Look up to him a lot. He tells the truth.

Makes me giggle.

He's hilarious. Funniest guy in the world. But Bradley, Andy Frisella, Ed Mylett, those guys are awesome. You know, Muscle Keaton is another guy.

That I really go and hang out with him in Utah.

Yeah, I love him. He's amazing. And you know, just. Those would be some core guys that I would tell you that. Listen, they love their families. Their families are everything to them. They also love what they do. They don't, they don't work for money. They work for what they believe. They, they chase what they believe. And dude, they're not going to change no matter what. They're on this mission and dude, they're, they keep attacking every day. They're relentless, they're smart, they keep evolving. They're awesome, man. So, so anyway, but no, Andy, Andy's amazing, dude. Like, dude, I'm just, I'm just getting started with a very early business, right? So we're just getting started. We're like brand new. So like I'm totally coachable. I'm so open minded. I know I'm probably doing a lot of stuff wrong, but I got to be doing some stuff right. So like I just keep watching everybody. I keep watching. Really. I watch people lose more than I watch people win. Say more. Yeah, well, because when I watch people lose, it really shows me what not to do. I watch, I watch more people tolerate shitty employees than ever before. And I'm not doing it, which is why I'm very careful about who I'm, who I've around here. Because proximity is a big deal. Also I watch a lot of people that build shitty cultures, man. And you know, turkeys, stallions don't run with turkeys. You know what I'm saying? Like, like if you're going to build a culture on, on turkeys, you're not going to have any stallions around.

No.

You know, and then also leaders, I watch what people do. Leaders, usually the end of your fate is your anger. I watch a lot of people as they forget where they came from and they come up once. The end of your fate is there, is your anger. Yeah, because dude, like, you know, like I'm a short tempered guy. Betrayal, I hate it when if I feel like you're going to betray me, I go from 0 to like 120 real quick. And I want to kill somebody.

Yeah.

Because I've been betrayed and I hate it. But I also need to back off and say, man, that's not me. You know what I Mean, like that. I'm not going to fall for that. I'm not going to get triggered with that, man. But I watch people that still get triggered. And what happens? You come from nothing. You build something great. Someone gets in your way, Bam. You make a fast impulse reaction. You tear your emotional shrapnel. Oh, yeah. And it's a trigger. And, dude, I know my weakness is that when I feel betrayal, you're too quick to react. Super quick.

Yeah.

Like I want to kill someone.

Yeah.

And that I know that's your shadow.

That's your shadow side.

Yeah. That's my old me. So I say, and that's what I was like, okay, cool, man. No big deal. And we just dust our feet off and we roll on. But I know that's my weakness, and that's why I always make sure that I'm around people that I know won't betray me. Yeah, that's my inner circle. And Patrick, bet David's another guy. Look up.

Oh, dude, those are literally my favorite people.

Yeah. But anyways. But with those guys, I look up to them. None of them have disappointed. All of them are amazing. So my goal is. Is just to keep being that example and, you know, hopefully to do some super cool crazy and to grow my brand where one day they're like, dude, you inspired me, man. You know, like, that's my goal. I want to pay it forward. And actually as them, as me being the student, watching them as the teacher to now grow so fast that now they're like, dude, man, you inspired our ass. You know, that's what you need to do. And my calls and go, bro, you kidding me? Come. Come hang out with your boy and tell me what's going on. Yeah. You know, so that's what I want us to do. And I think that's our next next chapter is. Is listening to what the teacher told us.

I love it. Andy, thanks for time, man. That was incredible. Appreciate it. Cheers. If you like this week's episode, be sure to visit itunes, leave a review that'll help us get in front of other founders just like you. And if you're looking for more resources and video trainings, be sure to check out dan martell2lsmartell.com to subscribe. Keep up the hustle. Keep stacking your growth, and I'll see you next Monday's episode.

Bye. Bye.