Listen to this to get 10 more clients BEFORE 2024

Welcome to the Growth Stacking Podcast. This is Dan Martell. These are the four strategies to get you 10 new clients by the end of the year, guaranteed. And it doesn't involve any ads, funnels or paying for leads. The first strategy is to use this exact script to slide into people's DMs. I've used this thousands of times and it gets me replies almost every single time. Some people think it takes a sales call to get a sale, and I completely disagree. I've sold millions of dollars over just having a conversation, a chat with another person, trying to identify their challenges, seeing if I can be helpful in presenting them a path forward that required no scheduled call in my calendar. Here's how it works. The first step is to message all of your followers on social media. If you wanted to prioritize, I would say start with Instagram first, because it has a better messaging platform, and then go to LinkedIn. Start with the people that have followed you most recently and send them this exact message. So I call it the this or that framework. Essentially, you want to send the message to say, hey, name. Hey, Bob, thanks for the follow, thanks for the engagement, thanks for the like, thanks for the comment, whatever they did that engage with you, thanks for the connect, thanks for the request. If you're on LinkedIn, are you here for content? Are you here for my perspective? Are you here for the videos or are you looking to grow your business or. Or are you looking for help with your logo, or are you looking for help with your financials? Whatever value proposition you have, that's the other question. You always want to end on that. So you ask them, are you just here for the content or are you looking for help? And then offer whatever value proposition you've got. If they say, I'm just here for the content, you say, awesome, thanks for being here, I appreciate you. But if they say both or help on growing my business or I need a new logo, say like, perfect, let's dig in. Perfect, let's chat. Perfect, let's talk more. Let me see if I can be helpful. But the key is, is to keep it on the chat. Do not move to a phone call, because that's where a lot of people are like, oh, let's, let's have a conversation. And then your calendar's full of a bunch of people that aren't qualified. They just want to pick your brain that are never going to buy. If you want to see it play out, just go find me on Instagram. Dan Martell, two L's and Martell Follow me and DM me script and I'll walk you through it myself. The the second strategy is the SPEAR email. I learned this from one of the smartest marketing minds in the world, a guy named Dean Jackson. If you search nine word email, he talks about it in depth. My buddy Taki renamed it to Spear and I like the way he framed it. It makes it easier to remember. SPEAR stands for short, personal and expects a reply. Spear. Here's how it works. So let's say, for example, you wanted to fill up a workshop for marketing. Essentially what you want to do is you want to send this email to anybody on your list, and it's very specific and short. I literally use it to fill up an event a couple weeks ago with this exact same email strategy. First off, the subject line should say location, forward slash, event name. That way it's like very clear you're a friend sending another friend. Here's what I got going on. Here's the location. Then you say, hey, first name or hey, Jason. I'm running a small startup marketing workshop in San Francisco at the end of, end of July. Would you like to join me? Question mark, first name. It's short, specific and expects a reply. It doesn't have all the details, but the person reads that and goes, oh, I would like to go to a startup workshop, San Francisco. Got it. What are all the details? That's what happens is everybody will reply. And that gives you the chance to provide the quick facts, the details, to get them involved. And that's where you would disclose the price. Simple email strategy gets people to lean in for you to fill up your workshops. You can use this exact same strategy for webinars, for strategy sessions, Literally anything that you might have where you can help somebody. It sounds so simple. Most people won't do it, but I'm telling you, it'll absolutely crush for you. The third strategy, and it might be the easiest one, is to design a special offer for the holidays. So Global sales rise 10% in December. And this is your chance to take advantage of that consumer behavior. There's three types of offers. A limited time offer, a discount offer, and a freebie offer. You can leverage one, two, or even all three to capitalize on this buying window. The limited time offer is an offer that expires after a certain period of time. The discount offer is providing a reduction on price. The freebie offer is like getting a free gift or getting an additional product for free when you purchase something else. Here's an example of using all three at once. Check out this email. So it starts hey name I'm putting a very special offer together. From now until the end of the year, I'm offering a and then insert your discount on your service or product. Plus if you buy within the next 48 hours, I'll throw in a and this is where you put your freebie or your bonus as a free gift. Dan so this is a heads up email that you can get people to make a decision to buy more product or services as part of your offer. The fourth strategy is to turn existing clients into new clients. For every customer that gets value from your product or service, you should be able to get at least one or two other new clients. But here's the problem. Most businesses don't even ask. Which is crazy because referrals are the easiest leads to convert since the person comes in with some warm introduction, which means they already know, like and trust you. So here's how you do it. Once a customer gets value from your product or service, whether at the initial transaction or afterwards, once they get results, send them this exact message. Hey, Name One of the ways we're able to offer best product or service is by staying busy, working with clients and not getting distracted running elaborate marketing programs. On that, is there anyone you care about that you think we could help with our product or service? If so, I'd love their names, contact and permission to reach out mentioning your name. Would that be okay? Who comes to mind why this message works so well is a few things. One, you say, hey, I want your help so I don't get distracted doing a bunch of marketing. 2. You say, who do you know that you care about? That'll filter everybody's thoughts and peoples and names into a handful of people. And then third, you end on the question and you make it easy for them because you're not saying make the introduction, you're saying give me some names. I'll reach out to them, but can I use your name? Which makes it a no brainer for somebody to recommend. If you like this week's episode, be sure to visit itunes, leave a review that'll help us get in front of other founders just like you. And if you're looking for more resources and video trainings, be sure to check out dan martel2lsmartel.com to subscribe. Keep up the hustle, keep stacking your growth and I'll see you in next Monday's episode. Peace. Grow Peace. Bye bye.