When Everything Breaks - How to Rebuild Without Burning Out

I am so excited to be here with you today, bringing a guest to our episode, Jacqueline Snyder, the founder and CEO of The Product Boss, where Jacqueline has helped more than 100,000 product-based business owners worldwide hit incredible milestones like Shark Tank appearances and top seller rankings, 5 million podcast downloads. Jacqueline is known for delivering actionable strategies and mentorship to help entrepreneurs navigate challenges of building resilient businesses. And I don't know about you, but business, there are ups and there are downs, and we've gotta have that. But I really want you to listen in for some of Jaclyn's unique approaches to navigating these seasons, including her mirror method, the thumbprint, and making re-promises to yourself every single day. This is gonna be a fun one. I can't wait to hear what you think. Hey, before we dive into the show, I want to invite you to subscribe to this podcast or YouTube episode wherever you are watching, because when you subscribe to the show, the algorithm is going to be more likely to show you the best of the best episodes that we're going to be sharing in the coming weeks. Jacqueline, so happy to be here with you.

Oh, Amber, I'm like, so— I'm so excited to be here with you.

I wanted to catch up more, but we had to hit the record button because you just said something Incredible. Everything is breaking, nothing is working. So present tense you, what does this mean? Where is this coming from? Because it, it hit me in a moment, like, I feel it, I'm sure other people feel it, and you're moving through it so beautifully. I'm sure it doesn't feel that way all the time, but I gotta know more.

Yeah, well, I actually think I'm on the other side of it. So that was really my experience of, I would say, last year, 2025, which it was a fun year, and even before that. So I think that And a lot of people have seen this, whether people in the space of like digital marketing, service businesses. For me, I'm a coach for advisor and strategist for people who make and sell physical products. And last year, 2025, I live in Los Angeles and January was, it was the fires. So it was like literally things were burning down around me. And at the same time, there was this, the tariffs were, you know, being announced in the beginning of the year last year, which was really affecting product-based business owners. And to me, everything just felt like what was working, what worked in the past, that worked in 2019, 2020, '21, whatever it is, it's like I would try the thing that worked and then it just didn't work. And I'd try something else and it just didn't work. And I think I just kept trying and trying the old way, and then it felt like I was like going upstream against everything, right? The world being the world, life, life-ing. And I was like, it's breaking. And it really got to this point where it all had to fall, it all had to crumble down to then decide, how do I rebuild? What's next?

Okay. That was the beginning of the year.

Yeah.

And so as you're moving through the year, it continues to crumble as, and you're moving.

I'll say the first 6 months was just resistance to it all. Mm-hmm. So while I support physical product-based business owners, my background, I'm a fashion designer and I've launched over 2,000 brands, 2 of my own. Then I've had 100,000 students make and sell physical products, right? So that's that world. But I am a service provider, right? I am— I have courses and programs and, and all of that. And so I think last year, one, yes, within this physical space that I was in, I had sprinklers on my roof and abandoned LA and drove to Palm Springs, right? We were like, we don't know what's going to be left. So there was this literal burndown. And then I would say that for me, I One of the ways that I've always supported my community and my students is that we've done free webinars, free workshops, free challenges. And so every single month last year, I would say up until June, I was trying, I was doing the thing. I created a different class. I mean, I wasn't sleeping. I would spend— we were just talking about a friend of ours building a webinar for someone else, and I was like, what, can she do it for me? Because when I do a webinar, it takes me Since I'm an artist, I, I kind of feel like I work through the night. I go into this like really focused, quiet time. That's sort of when I work the best. So I wasn't sleeping cuz I was creating in the night, being a mom to two kids during the day, running a, a multimillion dollar business. And so we would run the ads and then things like wouldn't, we just would break even, like things just weren't working. And then partially too, a year before I had moved back to Los Angeles cuz my mom was battling stage 4 cancer. For the last 5 years, and we were living in New York and New Jersey and then decided to come back. And so the crazy thing that happened was— I don't know if you know this, but it was June and I was at an event. It was like an event, it was a mastermind with moms, okay? So it was nuts. I'm sitting at this table outside in the Texas heat wearing a jacket because I didn't want the mosquitoes to bite me, and I started feeling really dizzy, and I didn't tell a single person around me that I wasn't feeling well. Even our friend Bunny was at the table and I did not ask for help. And I was like, I can do this. I just need to get inside. And if I get inside the hotel in the cold, I'll be okay. Next thing I know, I like stumbled my way in and then smack down on the ground once I hit the cold air and I woke up bleeding on the floor. Had to call Bunny from my phone. No, I don't think I told you this.

Oh my gosh. You woke up from the floor bleeding?

Yeah. Like I— I don't know, probably just seconds. But like, Bunny goes, what did we learn? What did we learn? She's in the ambulance with me where I'm being rolled out on a gurney. Plus all the girls that I was trying to avoid telling them I needed support, they're at the bar and I'm like, bye guys, on a gurney. I got a concussion, I sprained my neck, I sprained my hand. Bunny was at the hospital. She's like, what did you learn? And I was like, that I need to ask for help. I need to ask for help. I need to ask for support. Like, who do I think I am thinking I was at a table with moms and didn't feel comfortable saying, I don't feel good. Or, or what was it?

Discomfort?

Was it, I don't want to bother? I've never been queasy. And they were talking about this like terrible birth story. And I don't know if it was the heat, dehydration, but I think for me it was a sign of weakness. Like, what do you mean I can't listen to them tell this story? And then all of a sudden I'm not feeling well and it was gonna bring attention to me. I just was too self-involved and thinking like, I'm gonna draw attention, I'm gonna, be perceived as weak. Weak means I need support. Like, I got it. I didn't got it.

Wow. It's so interesting. Feeling things as I'm hearing you say this, cuz I can think about how often we don't say something cuz I'm gonna look weak. Or for me it is, I don't wanna bother them. Mm-hmm. Like when we're talking about business, like, oh, everybody's talking about their stuff, but I gotta question, unless it's a specific question, I, I hold back a little. So I'm like, I don't really know what my question is. I just need them out. I wanna be focused cuz I don't wanna bother you, or I don't wanna, yeah.

Yeah.

But for whatever reason, we're holding back.

Yeah. And then you wake up bleeding on the floor.

Floor. Oh my gosh.

Okay. Not to be dramatic.

You went and you went to the hospital and—

Oh yeah, I went to the hospital and in Texas and Bastrop, Texas. It was right by Buc-ee's if anyone's been there. And anyways, so, and I remember like calling my mom from the hospital or Bunny was calling my husband and everyone's like, are you okay? And so. You know, actually what's crazy, I actually found these texts today that were from that weekend. So weird, it popped up in my phone. And literally 2 days later, I'm— or I'm like, maybe it's the next day, and I'm texting them. I'm like, you guys, I have this idea for a mastermind. And they're like, well, you bounced back quick. Because I'm a psychopath.

Like, okay, so where was that coming from? Did you have a spark of inspiration, or did you feel pressure to like, I gotta dig my way out of something?

No, I had had the spark before. That happened, because I've been doing a lot of personal development work, a lot of transformation, a lot of like realizing— and this is where we're going to go— is strategy is not the thing. Like, strategy is the thing, but it's not the thing. That's not the thing that's going to get us. So I was really excited, and I was like doing this. I launched my first course from a hospital bed because I'd had my gallbladder out. I was like an emergency gallbladder surgery. This is like in 2019, overriding my body. And remember crying the whole night, and then the next day it's out, and I asked the nurse for Wi-Fi, and my business partner was like, Should we pause? And I was like, no, we go. This Amber, this is like, go.

I felt that. I felt full Jacqueline in that.

This is my unraveling.

Oh my gosh.

Where it's like that need, one, not asking for support, and two, the need to keep going. And the craziest thing that happened that weekend was I should have followed my gut. I didn't actually wanna be there. I, I wanted to go home and I should have followed my gut because I get back that weekend. And turns out to be the last weekend I'm ever having with my mom because she was battling cancer. And I had a freaking concussion. So I like really— my mom's like, you know, you told me the story already because my memory was super spunky. She's just so straightforward. She's like, you told me this already. I'm like, okay, I'm sorry. Oh, um, and then on the Monday she ends up catastrophic in the hospital. And then everything changed and 2 weeks later she passed. And so I think that I real— like I said, I woke up on the floor bleeding, then all of a sudden my entire life was rocked. And in the hospital with her, my mom was such a fighter. You guys have like no idea. Like, she got— she was blind when she woke up from this like event, and then she got her eyes back, and then she couldn't move her hands, and she got her hands back. Like, she was such a warrior. She— my mom never stopped. Like, she had done Pilates the morning of this event, right? She's just She was incredible. And so I was looking at her, even to the, the day she passed, she was still fighting. She was still— we called her a warrior because she just was like, she would not let herself go there. And she'd always tell me, Jacqueline, you cry for the both of us. It's like, because my mom is British, so there's a whole thing there. So I remember like thinking, like, when she passed, I was like, I got to live. Like, I get to live. Like, if I did anything in her name, it was like to live and to love and to be present. And like, I can no longer continue the way that I had continued up until that point. And so that for me was like, literally everything had to break for me to become this next version of myself. And it's almost a year later, we're almost exactly at a year later, and it's been a year, but also the most magnificent, like, transformative year of my life.

Okay. So I wanna hear about that. And, but first, so, and maybe this'll take you there, but you talk about business being a mirror. And as you think about going back to the statement you made at the beginning, everything is breaking, everything was breaking. And so the reflection, the mirroring, okay, where, how did this come to be? You're like, okay, everything's breaking. This is a reflection of my life, life, business.

Well, it's like, how many times can you try the same thing and it's not working, right? I was like, oh, we'll just do another webinar for another $500 product. Yeah, change the name, change the— oh my God, stay up and change the webinar that night and like do it the the next day. And it's— and it was a mirror of me trying to hold on to this past way of being. And I would also say this, like, brute force control. If I just do it, if I just try harder, if I just push harder, then it's going to happen. And also not asking for support, not being supported, feeling very alone. And I would also say comparison— why is it working for other people and not for me? And so, so in terms of the reflection, it was like everything for me— my business was mirroring everything needs to change if you want this to go forward. Or else you're just going to keep hitting up against the same wall, suffering in another way, physically hurting myself, right? And pushing through. And that was my— I'll say my breakthrough this year. You know, the holidays are hard. If anyone's ever lost anyone, it's grief. Grief comes up in different ways. And so I went through the holidays crying on a paddleboard in Hawaii. My son's like, Mom, I think you need a therapist. I was like, I think You're, you know, I was, I was like, I have one. And you know, this is my moment. I'm like, I'm crying on a paddleboard in Hawaii. This is where I've hit. But that's the process, right? It's like, and I have been supported. And I would say that the biggest shift that I did, and I'll tell you, this is like actually what my business was asking me to do and what my life has been asking me to do is surrender. And so in, I think it was January, February, I decided, I was like, I have not, I ha— I did not take time off after, again, I did not take time after my mom passed. I mean, I did, I slowed it down. But I just was still in this like survival mode in my nervous system. And so I actually did the craziest thing. I called my team on a Friday and I said, next week I'm not coming, I'm not doing anything, I'm not coming to work. The only thing I was doing was my one— I do a workshop once a week that like drives revenue, and that was it. And I was like, and normally I'd be like, but my clients need me, I have these one-on-ones, I have this podcast scheduled. And I was like, no, I get to see how my business functions by removing me. Because the belief that I was holding was I gotta be in the middle of all of it. And that was the first month that we were the most profitable ever by me actually taking— stepping back and surrendering to it all and knowing that I was supported and I had built this team. And that like, I got— if I was regulating my own nervous system, everything else was regulated. And so that was really this like the— I would say like The end cap to self-trust and trusting the team I had built and then trusting, I like to say like, well, I, this is from someone else, but like trust the process. Trust this whole process of breakdown to rebuild to then surrender, I would say.

Okay. I hear it. I believe it. I know it. The surrender is why the name of this podcast came to be right on time and Uh, still it is hard sometimes.

Mm-hmm.

Was it hard for you?

Oh my God. Well, that's what my, that my head of ops is like, I kept trying to get back into calls and she's like this, she's like, this is literally why this is your stretch this week. She's like, no.

Wow.

I needed someone to hold the guardrails for me once I said it, because you could talk yourself into whatever.

And what was the feeling like? Because you obviously have, I know you, you have trust in your people. And you're an excellent owner, leader, and you're a great— so you knew that they could handle it.

It wasn't the job. Yeah, it wasn't the operations. It was me centering myself as the— in fulfillment, let's say, right? So as the consultant, as the person who— well, one, if I had someone booked on a podcast and I canceled, I was like, oh, I feel bad, I'm out of integrity, right? Instead of being like, I need to rest and put myself first. Ah, yeah, right. And so, and then the other thing is like, I had some one-on-one clients that I, I got to push, and I was like, but wait, like I told— I think it was an integrity thing. Like I told them that I would be there, I've got to be there no matter what, versus I won't be there for anybody if I don't really learn to prioritize. And I think, you know, you and I are different. Like you, when we're together, because we're in a mastermind together, and you guys are like doing Pilates in the morning. Like, do— and like, honestly, you want to know what my stretch is now? 3 meals a day, snacks, and drinking water. We have to drink water before coffee.

Water before coffee.

This is—

that's a good rule. I should probably do that too.

Like, water before coffee. But not everybody, like— and I want to make this, like, normalize this for everybody— like, not all of us have, like, the perfect, like, morning routines. Or like, for me, I did not prioritize— if we just talk about the story as a whole, I didn't prioritize my body at all. Like, my bo— like, I was like, I live in my brain, my body just functions and moves me forward to the point that I don't eat. Like, it'll be 2 o'clock and you have an— because I'm, I'm working, right? Like, I'm like on, you know. So it's— so that was really a shift for me where it was like, all right, I'm in my 40s, I get to take care of myself. And like, to the simple part of feeding myself 3 meals and water, come on, like, are we kidding? So that's like, it's so basic, but so for me, that's my stepping stone.

Oh my gosh, I love it. I, I've been thinking a lot lately because I do work out a lot. I've been doing less pushups lately. Mm-hmm.

And so I'm thinking like, oh, you got, you had some good arms, my friend. So thank you.

Thank you. I mean, okay, there's always work to be done, but especially when you get in it and you're like, okay, okay, tweak, optimize. Yeah.

It's fun.

It's a game now. But when I look back 4 years, 3 and a half, 4 years, I couldn't do a single pushup and it was like, So I've been thinking about this lately because I'm like, okay, do I need to get back to the push-ups? I think so. I think that's part of my arms formula. I don't want to lose it. And, uh, but I couldn't do one and I had to just, okay, just show up, just show up. Okay, now you can do a push-up on your knees. Okay, now you can do a push-up, you can do 3 of them whole, then you're back to your knees or a full push-up. And then just show up another day, just show up another day. And the trainer that was leading these group community sessions, like, It's— I don't believe in no pain, no gain here. Like, all you have to do is show up. You have to have enough energy to come back again. And so it starts so small, like a drink of water before coffee.

Yeah, I had a coach say that, and he used to be a physical, uh, like a physical trainer, and he said that he would even just have his clients put their gym clothes on and just drive to the gym and then leave. Like, you don't even have to go in the gym, just drive to it. If you decide you're going to step in the doors And so I think that like, especially as women, we hold so many things, so many moving components, right? You and I were just talking, cuz my husband is an actor. He goes and comes sometimes. Like it's, it sometimes it's like great partnership and sometimes it's 100% me and sometimes it's 100% him. Yeah. And so it's like how to flex between that. And yeah, so it's this idea of one, it's like this thumbprint. It's like how do you thumbprint the processes that you wanna do? I think I say balance is bullshit. What a lie. Okay, balancing anything like means you're just constantly trying not to fall and juggling, trying to not drop things. Like, what are we actually doing, right? It's so much energy. So I really— and I got to really start to live this more so— is like, I believe in the blend. I call it the blend. It's like a smoothie. One day you want more bananas, sometimes you want more chocolate, more protein powder, sometimes it tastes like crap. And like, literally our day needs to be blended in a different way and giving ourselves grace of this idea of Okay, I'm more momming. What's crazy, Amber, is I'm hosting the biggest event I've ever hosted in Chicago in 2 weeks, and my husband last minute goes outta town. Full-time mom, have a puppy, putting on this event, and I am like, well, hello universe, thank you for this test. So how do I get to blend the next 2 weeks where I still drink water before coffee, feed myself 3 meals, be a present mom, take care of this puppy, and create this epic event for 75 product-based businesses that are all flying in.

75. I was wondering, I saw on your Instagram you just had a few more tickets available. I'm like, how, how many people are coming? Uh, that's incredible.

So it's like, okay, cool, universe, thank you for this test. I said I want it. I said I wanna blend. I say I wanna take care of myself. I say I wanna hold this really big business. So then cool, here it is. Like, here's your test. And the shift is really not, and this is what I actually wanna say about what you were saying. There's this framework. So basically a lot of times we think if we wanna have the thing we want, we've got to do something to get it. I just got to do to have what I want. And then when I have what I want, then I'll feel— I'll be free, I'll be abundant, I'll be passionate, I'll be courageous, right? We got to do the thing so we have the thing, which is kind of like, I got to get stretchy before I go to yoga. Yeah, right. And then I can go to yoga, right? And then maybe I'll buy the cute outfit. So instead, and it's this framework from this program that I'm in called ALA, but it's Be, do, have. So it's this idea of actually first we get to be, be the person, be in the being, be abundant, be courageous, be brave, free, passionate first, and then we do the thing and then we'll have what we want. But if we're trying to always do, do, do from this brute force and pushing through to have the thing so then we can feel the way, it's like there is no there. And so that's really like in the eye of the storm and even in this, like, how do I want to feel? Who do I get to be in this moment? I get to be in gratitude. I get to be in surrender and then work on 2 days of content and pick my kids up from school and do the 5th grade dance. And you know what I'm saying? And that's really, I think if you wanna talk about my biggest shift, it's my ways of being before I do the thing.

So I love how you broke that down cuz oftentimes similarities to be, doing, and having, be, do, wait, what's the order? What's the order that you say?

Be, do, have.

Be, do, have. Okay. If before I go to do or before I have, sometimes I'm in that space of being, but I think it needs to be bigger. I need to be calmer, surrendered longer, and I need to not do for a minute. And I love how simple you made it. I need to, what am I, who am I being right now? I've got gratitude. I'm surrendering. Okay. You made it feel less, you, it was easier. That is an easy, okay, who am I being right now?

All right.

What am I gonna do? Wait, hold on.

Nothing.

Or maybe it's nothing. Maybe I'm surrendering now. Maybe I'm not doing as much. Maybe I'm letting go of some things.

Maybe like it gets to be fun, right? Like it's like, okay, I'm gonna have fun now. Like, like how lucky am I that all these women are flying into Chicago? Like how lucky am I? So instead of feeling the weight of I've got to do this thing, oh my gosh, this is literally a dream come true for me. And so. Yes. Like, how exciting.

Okay. How does that contrast? Because you're carrying a lot now. Clearly surprise. It wasn't planned that way, but surprise. 2025, all of last year, it was just coming and it kept coming.

Yeah.

And so how would you say you're different in that now? Because that was a big challenge. This is a pretty big challenge in a compressed short amount of time. What the difference is, the BEAN?

Yeah. I, you know, it's my personal development transformation and I think that here's the thing, everybody. Being an entrepreneur, being in business is like the greatest form of personal development and therapy. Holy moly. All the stuff that comes up for us in every other part of our life, we will face it in our business. And our business is a cool container because we own it. We can work through it. It's what we want it to be. So it's, if I'm overriding myself, my body, it's happening in my normal day to day. It's happening as a mom. I'm not putting my oxygen mask on first. So of course it's gonna come up in my business. If I have a fear of failure and I'm not trying the thing, it's gonna be reflected in my business. A fear of success, it's gonna be reflected in my business. Lack of passion, right? So, so really I think what it is is it's like if we really get to use our, our businesses as these playgrounds, and that's been my journey over the year, it's been really going back into knowing that I have a choice on how I wanna feel and who I wanna be. It's like, um, Viktor Frankl, um, Man's Search for Meaning is a, a book about him during the Holocaust in the concentration camps and how he was able to still feel joy and forgiveness in the heart of the worst. And that's like, that's extreme. And then of course, even in the loss of my mom and the teardown of all this stuff, I got to just shift to be like, what does it mean to be alive in this moment? And then from that point forward, is just a choice.

And you've talked about them as being small daily re-promises. I love that phrasing.

Yeah, I mean, we beat the shit out of ourselves when we don't do the thing, right? Uh, I said I was gonna be up early and I didn't go to the gym, or like whatever. It's like, okay, cool. So like you said, just like the one push-up or just getting on your knees and being like, all right, let's see, let's see how far I could go, or maybe I just fall. I just bought— maybe I'm like, oh, that's cute.

Exactly. Oh my gosh.

So it's really— it's just like every day, you know, every morning I make a declaration to myself on like the day. I'm like, I'm going to— this is the environment I'm going to create for myself today. So passion, fun, right?

Can you really do that every day? Every day you make a declaration to yourself? What am I going to do? How am I going to—

the environment I'm creating is this, which is two ways of being. So I know, cuz like, is this idea of like, how do you, like, what's the environment that you're gonna thrive within? And it's like, it's again, it's our internal environment.

You were talking about those morning routines and I joke that to get my morning routine, move to Africa, move to Europe, move to a different time zone where people are still sleeping and you can do it and not feel like the pressure. Uh, but you got a pretty solid morning routine. I feel like this is huge.

This could have a massive impact. Could that be enough? Right? Like, like, is that enough? And that's the thing. It's like, I, so I declare the environment I'm creating and then something for me that like I do something for me. So like today I'm going to walk by 10:00 AM and then as a team we're gonna do X by this time because we all have these massive goals. But what's the thing that we can do in the day and then have a by when on it? Like by when, not like, okay, I'm gonna get like this event, right? I'm gonna get the event all planned out by Friday. Great. That's freaking overwhelming. So it's like, well, what do I wanna do today? Today I'm gonna write the outline by this time and then just hold myself within this like container in the environment where I'm like, I'm great, I'm in gratitude and joy and play. And so it's like if I find myself not in that, then I get to shift, like play some music, dance, like do something that shifts. Again, it's a, it's always a choice. Life is gonna life you guys. I'm literal proof of life lifing. And even a month ago we had a, like another loss in our family. And I actually, this will be like a, a good example. We lost our dogs in this like terrible accident a month ago and it ripped grief open again in our family. And especially for my kids cuz the dogs are, it is freaking terrible. And I was like, I went back into my grief, back into my victim of like, why us? Why? Maybe my daughter was like, why did things like this keep happening to us? And I was like, what do I get to to do if I was gonna shift and make a different choice. My old self would be in victim to it, victim to my story, all that. All right, cool. So where is like fun that we could go to from Los Angeles? Like we're flying to Vegas. My kid's gonna do his baseball game and at 9 o'clock I'm like a crazy per— I'm booking a flight. We're flying to Vegas cuz all hours there's energy going on. So we are not, you know, I was like, do we go to the mountains? No, we'll just cry. We're gonna go to Vegas. So we went and it was like the energy and it was like, what do you guys wanna do? And we went and did like cool things with the kids. And then I was like, you guys, cause in Vegas there's all sorts of bad things can happen in Vegas also. I was like, forget it. Like we wanted dogs. They want a puppy. We're just going to go get a fricking puppy. We're going to go look at puppies in Vegas. Like you can't get puppies in LA. Okay. And I know, don't come at me with whatever, cause it was like problem solver mode. Okay. And we found this dog, this breed that like my husband and I had talked about in the past and she was this little thing and I took my kids and literally we came home. And the entire environment that we created at home shifted. New life. Like, we were able to, like, move through our grief faster. We got to have fun, be together. And it was like, that was just on a choice with, like, do I want to stay in victim to this and stay in my grief, or, like, just make a different choice? And that was like— I'll say I was so proud of myself because I was like, cleaned it up and I moved through something terrible faster. And that is the tool, and that comes with practice every single day. Wow.

And the small re-prom, it's all okay. It's coming together.

I see it together. Jacqueline.

Okay. I like this.

Ah, I'm obsessed.

So your business, and actually speaking of businesses, there is a stat that you posted caught me on your Instagram.

Uh, it keeps me up at night. The stat.

This one does.

Yeah. Okay.

We tell people what it is and then I wanna ask you about that. 12% of women-owned businesses cross $100K, 12%. Less than 2% hit a million. What is going on here?

And Forbes just came out with a report that 40% of new businesses being started are created by women. By women. 40%. So I think there's gonna be, we're on the cusp of a shift. You and me, like we've been doing this for a lot of years now where we're like, this is possible, right? Where it's, this is what we're creating. And so I, here's the thing, okay, so $100K, if anyone is not there yet, it's easy. Money is so easy to make. If you believe money is easy, it is a replenishable resource. They're literally— we're not gonna run out of money. Like, you can— my son made $300 with a lemonade stand to buy a lightsaber because he went to a street with a good location and people with Maseratis handed him $20. You just need to know where your customer is, location, and sell them something. Okay, so we get to really understand that money is replenishable, time is not. That is again another massive lesson for me, right? Time is our most precious resource. And so here's the thing about that 2% stat, and I'm all, literally all of us together. Let's just make a promise right now. We're all gonna shift it together by knowing it's possible. And then we just keep going. We gotta keep going. Okay. We got, cool. Okay. I'm in. Good. So I think the 2% is interesting because I wonder how much of it is like created from outside versus inside. Of course we have so much more to hold as women. Like our bodies literally need to slow down. I mean, once a month or like with babies, right? We, there's a lot that we hold. There's the glass ceiling, right? There's a glass ceiling. You've heard of it. But I believe that the glass ceiling only exists when it's in somebody else's building. We're entrepreneurs. We literally have our own buildings, our own names on the door. And the question is, is how high is our ceiling? So do we have like an Oprah ceiling? You know, are we ceiling lower than the glass ceiling? I mean, I think some people have really, really low ceilings. It reminds me of this like creepy basement that I saw in a house we were looking to buy in Jersey. That was like low ceiling, really damp, dark. There was like a weird mannequin head in the corner that was like so creepy. I was like, we're not buying this house. This looks like a murder basement. So ask yourself, do you have a murder basement ceiling? Do you have like a drop ceiling? Like how high is your ceiling? And so when we think about that 2%, of course there's things up, there's up against us like, uh, access to finance. And you know, the conversations that I'm gonna be really like generalist here, but like men have certain conversations on a golf course and I'm like, where are we talking about these things? Mm-hmm. So there's, there's, of course there's outside circumstances, but then my other question is like, how much of it is from us? How low is our ceiling? Because I know that depending on your mothers and your grandmothers, great-grandmothers, some of you had entrepreneurial parents. Others of us had moms that were stay-at-home moms or maybe teachers and had the summers off, right?

Mm-hmm.

And if your mom was in career, she was battling against like, are you a latchkey kid? It was crazy.

Yeah, the judgment.

Yeah, it's like, oh my God, your mother works? Like, what is happening to you, the children? So we're coming out of this path of like, there's— of course there's women before us that have done epic things, but more of us are doing it now. And so the question then becomes, what is our own belief ceiling? And I want to like encourage everybody, like, we don't need a ceiling. Can we just blow the freaking roof off the top and it's like infinite blue sky? Because like I said, money is replenishable. So What if thing was possible? What would you create? And I think that's the limiter. That's the place where we get to remove the glass ceiling so that we just start to believe more is possible. And that's why being, listening to shows like yours, being in programs, being surrounded by other people, especially entrepreneurs that are like, oh, they're doing it, I can do it too. It just creates possibility where maybe we didn't, we don't have access to that in our normal day-to-day lives. So good.

I had someone reach out actually, and even me, I sometimes think, uh, I don't really have anything to contribute right now in the room because I'm going through the change. Everything's breaking and nothing's going on. I don't even know yet. Or I'm in the middle of a transition and I'm in the middle of surrendering. So sure, I don't know yet. Yeah. Oh, it's funny, Jacqueline, my numerology this year, another year of surrender.

And I was like, that's cool.

I was petrified when I first learned it, uh, because You know, those years of surrender can sometimes be a challenge.

Uh-huh.

It feels like an easier year this year, but it comes around like with new being, staying in the room to get the support, even just to hear, okay, stay in it because at some point it's gonna unlock. And it is unlocked. And I feel like you've blown off the ceiling. It's unlocked for you. I feel like you've blown off the ceiling.

Yeah. And it took a whole dark night of the soul slash times 10 to like get here.

And so thank goodness. And I gotta say, I knew you were going through a lot of this, not every detail, but I'm like, oh my gosh, I'm watching.

Yeah, it's unbelievable.

And you really handle— you navigate with such heart. So even hearing you speak now and inviting all of us to commit, like, no, we're not going to be the 2%. Let's turn this into 5%. Let's turn this into 10. Let's turn this into 50. Uh, let's, let's going. So I'm committed. I hope everyone here is too. And as people commit to this and want to share it with you, where do they find you? How do they connect?

I love it. Like, let's— it's one of us at a time, right? Like, I want everyone to realize, like, you are literally a light. You're a candle. So you're either lighting the path for people to see. And a candle, when a candle lights another candle, does not lose its flame. It doesn't lose its flame. So can we each be the light that lights the next light. There's no competition. It's like collaboration over competition. It's gonna take us holding each other and lifting each other up. So you can follow me @theproductboss on any social channel, but mainly I hang out on Instagram, YouTube. Been working real hard on my YouTube channel, so please go and subscribe and support. It's The Product Boss on YouTube and anywhere you listen to podcasts, I have a podcast. And even though, even if you're not product-based business, a lot of this sort of transformation, business as, you know, business as your mirror to what, like, because again, I believe your business will only grow as much as you do. So there are episodes for everybody there just so we can continue to support each of us in blowing the roof off and knowing there's literally infinite possibility and no cap to what we get to create.

Oh my gosh, love you. We're in it.

Thanks everyone.