Amine Ait left a six-figure job in 2017 to build two e-commerce brands to $50k/month and $1M in revenue without paid ads. After losses in dropshipping and crypto, a spiritual awakening in 2022 led him to serve Muslim entrepreneurs through Ehsan Consulting and three halal brands: an organic mushroom-coffee supplement, a snail-elixir skincare line, and Khalifa lifestyle brand.
Chapters
So why I created this course before answering this question. Let me walk you through these last seven years. So Alhamdulillah in 2017 this is where I took a leap of faith Alhamdulillah and left my corporate career where I was doing almost six figures a year. And with my wife we decided to start not one but two businesses. First company we started was GT Pro Media which is now Ehsan Consulting. And the second one is eFitness which is an e commerce health and wellness brand. VT Pro Media we took ambulance from zero to $50,000 a month in 90 days with no paid ads. And in fitness we took it from $0 to a million dollars in less than 18 months with no paid ads as well. In 2019 I decided to get into the dropshipping business model and started three brands and then decided to run ads on Facebook and Instagram and I failed. I lost a lot of money and then I also went and lost 6 figure in crypto in stock. Also failed launching a SaaS business. And in 2021 I joined base private equity firm in Hong Kong when I was a managing partner and CMO was managing a couple of e commerce brands and agencies. And we were helping them scale, increase their valuation and then put them to bigger private equity firms, family offices. This is where depression really hit anxiety. And then I took the red pill. I started my spiritual journey and then 2022 Alhamdulillah I decided to go into the psychedelic and mental health space. I realized that a lot of people, actually over a billion people in the world were suffering from mental health and decided to really make it my mission. I felt that pulled because I was going through the same challenges at the time. And in 2023 I actually found my purpose, Alhamdulillah, which is to really serve Allah by sharing the knowledge he gave me with our Ummah. And that's where everything happened. The Rebirth. 2023 is really the Rebirth. We decided to rebrand GTPR media into extent consulting and focus on helping only Muslim businesses by helping them increase their profits. And then realized there was really a gap in the Muslim halal space. There was no high level mastermind for businesses, founders, influencers and nonprofits. And we decided to make it our mission to really gather all of them and to help them create what I call Barakah Strategic partnership. And today have left one year later, actually compounding three Muslim e commerce brands. The first one is for sure it's an organic mushroom, Arabica coffee and mushroom gummies to help Muslims enhance their spiritual connection during Salah zikr during Kara at Quran and also during their work session study after testing a couple supplements. The best that worked for me are caffeine compound with mushrooms adaptogens. I wanna actually share that with Umar Alhamdulillah. We've been testing the form last Ramadan and the feedback is really amazing. And the second one is Aya skin hydration snail elixir designed actually to help Muslims after wudu. What we noticed and since I've been you know, struggling a lot with some skin problems is the fact that we have wudu, you know five times or even more sometimes for those of us who want to stay on a udo state every entire day with all the fluoridal chemicals in the water, the the skin start to break down. So when you apply the snail serum it creates a layer of protection. It hydrates the the skin like any other compound and it creates that beautiful glow effect on the skin. And the third one is Khalifa. Khalifa is the lifestyle brand that that reminds us of the coming of the Khalifa, the Imam and the Adelaan in the end of times. And the last thing is writing the and recording the taking accessories which which are courses and books around business, health, mindset and spirituality for Muslims.
