Module 10 F: Ethical Copywriting - Halal eCommerce Brand Free Course for Success

So what I'd like to do here, I like to go to my secret ChatGPT extension, the RPM1. Okay, now RPM is loaded. What I want to look for is product description. So we have different ones here. We have Amazon unique listing, keywords, title, bullets and description. This one has been getting a lot of traction as you can see. And the way when you optimize for Amazon you optimize for SEO. And I find this is super important. You want to optimize for SEO as well even on your Shopify store. Especially for our niche, that is Halal supplements. We can get a lot of free traffic like that. There is this one as well, E commerce SEO that is getting over half a million likes. People have been using it a lot. So let's, let's play and let's see the difference between both. So it's asking me output English so I can change whatever language tone. I like to go emotional, especially here writing style. I'll keep it default. Enter descriptive product name, sleep strip or Muslim. Let's see what it's going to pull out. Okay, so let's go through Experience tranquil breast with halal strip sleep trips. Okay. Beautiful. Natural and halal pure serenity for your sleep. Embrace the peace of mind knowing that your sleep aid aligns with your values. Or halal sleep trips are crafted highest quality experience. Okay, Beautiful. We just need to be careful here if we're going to take this text to re actually make some slight edits. Like paste is not minty, it's raspberry Peaceful sleep. So the travel time, the travel angle, sleep anywhere, anytime. That's a really great angle that honestly I didn't thought about. Wake up refresh. This is when we can talk about fashion. Okay. Hello. Okay, Beautiful. These are the keywords and this is the for products page. Awesome. So we have really great description here. Now let's go into our Shopify and integrate that. After testing the second one, I want to test the second one as well. So we have some good results so far here. Now let's try the Amazon one. I'm just going to copy Paste. Okay, interesting. So the title here you're gonna see the difference. The title here is, has so many keywords. Discover peaceful rest Halal sleep soup for Muslims. Natural, non drowsy, alcohol free, easy to use, fantastic acting sleep ed for restful nights. Beautiful. So it's focused more on the product futures than the benefits. And as a direct response marketer you wanna focus on the benefits, the pains, the solutions. Then you can talk about the ingredients and the futures of the product. See, again, it's all focused on ingredients from the start. That's a good angle. Non drowsy. I would just ship the order here and start with actually the benefits, then talk about the futures of the product, the ease of use. Super important. Beautiful. This part of the copy is gold here. It's for them, it's for Muslims. This is how we differentiate ourselves from the competition out there. And then bulletproof parts, natural ingredients are all free to use. And these are the keywords. Awesome. Love it. Mashallah. Okay, so now we need to kind of create a mix between both. Take the best of both prompts here. So I'm just gonna, I'm gonna pause and create a mix between both and then inshallah, we'll come back and load the copy on the Shopify product listing. Okay, so now what are we going to do? Actually found a prompt that can merge between two different texts and get the best out of it. So in order to do that, we're going to go to our first one, we used the marketing one and we're just going to copy paste the result here, copy. Then we're going to go on our notion page, we're going to create on our notion space page that we're going to call product page copy. And here we're going to paste text and make sure we add this before our text quotes. So that's important, the beginning of the text until the end here. So that's the first part we paste. And then we go back to ChatGPT. We're going to look now at the one that put the result for Amazon style. It's the one. And we're going to copy it here. Then go back product page, paste it and add the quotes, beginning and one quote. Then we're going to select all control A, select all these parts. Then we're going to go back ChatGPT, we're going to open a new chat. And here on the research, you're just going to write mix and you're going to find a prompt here. It has 7.5 thousand usage copywriting. So combine different text into one coherent piece. And you see here, it's asking you to paste the text between these codes. That's what we're going to do. So we just make sure that we have everything here. See both. And we're going to press enter. And this is the summary. So we have the copy main paragraph. Beautiful. It's built around benefits of the product. Then it talks about the futures and then it goes with say Goodbye restless nights and hello to more bounce. Peaceful life. Beautiful. Okay, so we're going to take this, copy it, go back to our notion, erase that now we're going to go and make some slight edits before pasting this on our Shopify store. Okay, so I made some slight edits on the text added GNOME before product name checked. Actually if there's any spelling mistakes here because I missed this one. Tranquility. Okay. And also made sure to change the taste here. Raspberry flavor. And then also made sure to add for Fajr here wake up feeling rejuvenated for Fajr in couple of sentences and add also here at the end saying goodbye to restless night. Because everything happens for Bidnilah. So we're just taking the means. The Sabah is the supplement. We make intention and we pray that Allah is going to provide us with the restless Eid Inshaallah. So now that we have the copy, we're going to move to our product page and paste this section here and edit the text. So make sure you make the edits on Supplifo. Otherwise if you have to make any updates on your label, you will lose all the product page copy and then start from scratch. You don't want to do that. It happened to me in the beginning when I started testing supplement key benefit. And then as you notice, I didn't remove the entire collection. Put some more spacing so it's not heavy to read usually to. Okay, there we go. Clean. And then we need to give them the details. We don't need to give that many details here. So here I'm just going to make sure that we have ingredients, we have flavor, no need to mention the country because anyway they're, they're going to be shipped from our US partner. They're produced in India, but the fulfillment center is in the US So they're not shipped directly from India to our customers. Make sure you have the caution, the warning statement by the FDA and keep the icons here. Alhamdulillah. Save this. Now we have our copy. It's clean. Alhamdulillah. Now we're going to push the product, start selling, publish. We're going to push it on the second store that we just created for gnome. Now we're going to go to our Shopify store. Go to product. You see we have a product here. Let's open it. So as you can see, the copy has been pushed here. I know it's going with the grammar. Grammarly saying tranquility is with one L and the by Default spelling is telling me it's with two L's. I have no idea guys, but whatever. So we look at the markets where we're selling international, we need to remove UK. Obviously this product doesn't ship to UK cost per item, it stays 1150. That's how much we paid it for the supplier. And then the shipping cost is not included here. We need to make sure the inventory is at supply fulfillment center. This is the sku. We don't touch any of this and we don't track quantity because this is on demand. Guys. The weight, as you can see, it's really light product. The SEO optimized here for the search engine. That's for the search engine. But what we're going to do here, we're going to do a quick hack. You remember when we went on ChatGPT, the first one we pulled out the copy from was for SEO purpose. So we need to go back to that page here. By the way, every prompt you use, there's this seal here. Guys, they don't go. So this is what you need to change here. The meta title and add the brand name. So if someone looking and then take the meta description and we're going to paste this because this is too much. Just going to confuse it more than anything else and add the brand name. That's it. Save. Now that we have our product page here. Done. Let's go back to our main notion page. See which step we are. Make sure we move to the next step. Okay. By the way, this is my best friend assistant. His name is Floki. He's been with us, you know, during the entire journey. So I forgot to introduce him. You know Floki, he's an Abyssinian. So alhamdulillah. We use ChatGPT. We edit the copy on software flow. We push the product. Okay, so let's get this done here. Done, done. We're almost, we're almost done, guys. Like now we're going to move to the design push the product Shopify. Now it's time to head to teams. Download one of the teams and then we move to customization. Here we go. So we go to online store. I'm going to do so of my Windows tabs here because feel everything is slowing down. Okay. So in here it comes always with Dal as a default theme. We don't want to use that. We're going to go to add theme visit theme store. So these are actually themes from Shopify. You can buy premium ones or you can just start with the free ones. Start getting some sales and then I recommend just hiring a developer and custom custom code your. Your theme. So right now I see that there's some new theme. Okay, explore. First thing I'm going to select, I'm gonna go to price free. So we have 13 free themes which I'll allow to choose from. We need. I'm just gonna move the camera here. Okay. So we have refresh that seems to be tailored to supplements brand, skincare, health and beauty. We have scents as well. This is more for lifestyle brand. This is a for drinks. But I look at the style. You know who, what's the appeal of the brand which is more minimalistic. We're looking at something on brand with the best that I see that would be a good fit for us is really this one refresh. So we're not going to waste our time. We're going to go with the refresh team and customize it to our branding. So you can go and view the demo store, see how it actually looks like. So beautiful. Simple banner, click city. Okay, that's good. When you browse you can see the lifestyle pictures. As you can see, it's amazing. It's more than enough. Anyway, we have just one product right now, so we don't. We won't need all these features. This is good. I like this section here. Blog. Beautiful. It's simple, clean. Check it out. On mobile, obviously 90% of the traffic is going to be mobile. I like to see when I go, I like to see the product page. This is where we're going to be sending traffic. So I see. I like this future a lot. You know, I can see that there is another picture card. Buy it now. Nice. I'm talking about lifestyle picture. That's why we need to order samples and create those lifestyle pictures and ask our loved ones as well to do so. Okay, that's good. We're going to be able to add the highlights. It's not heavy. Okay. Value, props, icons. Icons, easy to read. Twitter, clean space. Okay, awesome. So let's go with this team. As you can see it's adding the Team Golf Shopify store. Okay guys, so super important now we have two teams. One is in the library and one is the by default one. What do we need to do? Need to publish, refresh. It's going to replace. Done. And then we just need to delete, remove. Done. One thing, if you're going to go and play with making edits, especially if you're a developer, for example, you have skills on development and you want to go play with the code. Code always create duplicates before you make some edits with code. If you're just making edits live on the, on the builder, on the Shopify builder, you don't need to make. Make some duplicates for now. But if you're going to play with the code, please make duplicates. So if something goes south, you can always go back to your previous backup. Now let's customize and just start. I'm sorry, start a new video here. Recording. I was going to close my camera, close my mic and get into a deep flow and you guys are going to be able to follow exactly the steps to get the branding and to the store set up. Inshallah. Yeah.